Todoist: Todoist Pricing Guide

Todoist pricing starts with a permanently free plan for individuals, followed by a Pro tier at roughly $4/user/month (billed annually) and a Business tier at roughly $6/user/month (billed annually), according to Todoist's own pricing page. For B2B founders comparing todoist pricing for startups, the takeaway is simple: Business is the plan you actually need once you have more than one collaborator.

FAQ

Is Todoist free for small business use?

Todoist's Free plan works for solo founders but caps active tasks per project and drops advanced collaboration features like task delegation reporting and admin controls. Most teams of two or more outgrow it within weeks once shared projects, comments, and permissions become necessary for daily operations.

What is the real cost of Todoist Business for a 10-person startup?

Based on Todoist's published Business rate, a 10-person team billed annually costs roughly $720/year (10 users × $6/month × 12), before any add-ons. Monthly billing costs more per seat, so annual billing is the cheaper route once a startup commits to the tool long-term.

Does Todoist charge per user or a flat team fee?

Todoist Business is strictly per-user, per-month pricing — there is no flat team license listed on its pricing page. This means costs scale linearly with headcount, which founders must factor into budgeting as the team grows, unlike some flat-fee competitors.

Can startups negotiate Todoist pricing for larger teams?

Todoist's public pricing page does not advertise custom enterprise discounts or volume negotiation, unlike Asana or ClickUp, which push mid-market prospects toward "Contact Sales." Startups scaling past roughly 50 seats should verify directly with Todoist support whether informal volume pricing exists.

Is Todoist Pro enough for a two-founder startup?

Todoist Pro is designed for individual power users, not shared team workspaces, so two co-founders needing shared projects and delegated tasks will likely need Business instead. Pro lacks the team roles, centralized billing, and admin controls that Business includes.

Why Todoist Pricing Confuses B2B Founders

Most task-management pricing pages bury the real cost behind vague tiers, and Todoist is no exception at first glance. Founders comparing tools during a tight seed-stage budget cycle often assume "todoist pricing" means one flat number — until they realize Free, Pro, and Business solve fundamentally different problems. The confusion gets worse when teams sign up on Free, hit a task-limit wall mid-sprint, and only then discover that collaboration features are locked behind a paid tier. For a founder evaluating todoist pricing for startups, the real question isn't "how much does Todoist cost" — it's "which tier actually supports a growing team without forcing a mid-quarter upgrade."

How This Assessment Was Built

This analysis is based entirely on Todoist's publicly published pricing page and its help-center documentation describing plan feature limits. We have not personally tested Todoist inside a live team environment, and no case studies, benchmarks, or customer outcomes have been invented for this piece. All figures below are traceable to Todoist's own published rates at the time of writing; always confirm current numbers on the official page before budgeting, as SaaS pricing changes without notice.

Todoist Pricing Breakdown: A Step-by-Step Implementation Guide

Understanding todoist pricing for startups requires walking through each tier the way a founder actually would — starting free, hitting limits, and deciding whether to upgrade to Pro or jump straight to Business.

Step 1: Start on the Free Plan to Validate Workflow Fit

Todoist's Free plan, according to its documentation, supports personal task management with basic projects, due dates, and a limited number of active projects and collaborators per project. This tier is genuinely usable for a solo founder mapping out to-dos before onboarding a team, but it is not built for cross-functional B2B collaboration at scale.

Step 2: Evaluate Whether Pro Solves Your Actual Bottleneck

Todoist Pro (roughly $4/month billed annually, per Todoist's pricing page) removes the project and collaborator caps found on Free and adds features like reminders, activity history, and calendar layouts. It is priced per individual user, not per team, which matters: Pro is designed for power users who want more personal capacity, not for founders who need shared oversight across a hiring team.

Step 3: Move to Business Once You Have a Team, Not Just a Task List

Todoist Business (roughly $6/user/month billed annually, per Todoist's pricing page) is the tier that actually addresses B2B needs: team billing, centralized admin controls, team activity logs, and priority support, according to Todoist's documentation. This is the plan most startups evaluating todoist pricing for startups should benchmark against, because it's the first tier built around teams rather than individuals.

Step 4: Map Headcount to Annual vs. Monthly Billing

Todoist, like most SaaS vendors, discounts annual billing versus month-to-month. Founders should calculate cost at two horizons: current headcount and projected headcount 12 months out, since per-seat pricing means every new hire adds directly to the recurring bill. This is a simple multiplication exercise, but many early-stage teams skip it and get surprised at renewal.

Step 5: Audit Feature Requirements Against Each Tier

Before committing, list out the exact collaboration features your team needs — task delegation, reporting dashboards, permission tiers, integrations with tools like Slack or Google Calendar — and cross-reference them against Todoist's published feature comparison table. This prevents the common mistake of paying for Business when Pro would suffice, or worse, staying on Free until a critical feature gap causes a workflow breakdown mid-project.

Plan Comparison at a Glance

Step 6: Run a 30-Day Pilot Before Committing Annually

Because Todoist bills per seat, a short pilot with your actual founding team — not just one person — is the only reliable way to confirm the Business tier's collaboration features hold up under real project load before locking into an annual contract.

Cost & ROI: What the Numbers Actually Mean for Your Startup

Reasoning strictly from Todoist's published rates, a 5-person founding team on Business billed annually costs approximately $360/year (5 × $6 × 12), while the same team on monthly billing costs more per seat over the same period, based on Todoist's stated monthly-vs-annual pricing gap. At 20 employees, that Business cost scales to roughly $1,440/year — a number founders should plug directly into their SaaS budget line rather than estimate.

The ROI question Todoist's pricing page cannot answer for you is whether the tool replaces a more expensive alternative in your stack. If a startup currently pays for a heavier project-management suite and only uses task-list features, downgrading to Todoist Business at these published per-seat rates is a straightforward line-item savings calculation — but that calculation depends entirely on your current tool's invoice, not on any claim Todoist makes about productivity gains, since no independently verified productivity benchmark is published on its site.

Founders should also model churn risk: per-seat SaaS pricing means offboarding contractors or reducing headcount immediately reduces the bill, which is a genuine advantage of Todoist's linear pricing model compared to tools with tiered minimum-seat commitments.

Todoist vs. Asana vs. ClickUp: An Honest Pricing Comparison

For B2B founders weighing todoist pricing for startups against the two most common alternatives, here's a side-by-side based on each vendor's own published pricing pages.

Todoist's honest advantage: it is the simplest of the three to onboard a non-technical team onto, based purely on its minimal interface described across its documentation — there are no custom fields, dashboards, or automation builders to configure before the tool becomes usable. Its honest limitation: founders needing Gantt charts, workload views, or heavy automation will find Todoist's feature set thinner than Asana or ClickUp at comparable per-seat pricing, according to each platform's own feature comparison pages.

For a two-to-ten person founding team whose main need is shared task visibility and accountability rather than complex project portfolios, Todoist Business is the lower-friction, lower-cost option among the three based on published entry pricing. For teams that already require resource planning, custom workflows, or client-facing dashboards, Asana or ClickUp's broader feature tiers may justify their higher published rates — that trade-off is a feature decision, not a pricing gimmick.

Pricing Intelligence: Hidden Costs and Scaling Traps

The most common hidden cost in todoist pricing for startups isn't a fee Todoist hides — it's the per-seat multiplication founders forget to model. A team that grows from 5 to 25 employees on Business sees its Todoist line item scale proportionally, from roughly $360/year to roughly $1,800/year based on the same published annual rate, with no volume discount advertised on Todoist's public pricing page.

• Monthly vs. annual billing gap: Todoist's own pricing page shows a per-seat premium for month-to-month billing versus annual commitment — a real cost for startups avoiding annual contracts during uncertain runway periods.
• No published enterprise tier: Unlike Asana and ClickUp, Todoist's pricing page does not list a custom enterprise plan with negotiated volume rates, so founders scaling past a few dozen seats should contact Todoist support directly to confirm whether informal discounts exist.
• Feature-gating at the Free-to-Pro boundary: Startups that outgrow Free's project/collaborator caps mid-sprint face an unplanned mid-cycle upgrade, which is avoidable by starting on Business from day one if more than one collaborator is involved.

Expert Verdict: Is Todoist Worth It for B2B Founders?

Based strictly on Todoist's published pricing and documented feature set, Todoist Business is a reasonable, low-friction choice for early-stage B2B teams whose core need is shared task accountability rather than complex project portfolio management. Its per-seat pricing is transparent and its entry cost is lower than comparable tiers from Asana and ClickUp, though it trades away some of their deeper customization and reporting depth.

Founders should verify current rates directly on Todoist's official pricing page before budgeting, run a short pilot with the full founding team before committing annually, and reassess at every major headcount milestone since costs scale linearly with seats. If your startup's workflow is simple task delegation rather than complex resource planning, start with Todoist Business and revisit heavier tools only if a specific feature gap emerges.