Kit Review (2026)Free to 10,000 Subscribers, No Automations
Subscriber-based pricing counts everyone on your list — cold subscribers cost the same as fans, so prune before you price. Throughout this review we weigh it against Mailchimp.
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Pricing (2026)
✓ Pricing re-verified 2 Sep 2026
Kit renamed the old Newsletter plan to Free and took automation out of it: Visual Automations and email sequences are now Creator-and-above, and Kit's affiliate briefing of 2 September 2026 adds that new free accounts open with a 14-day Creator trial and that accounts already on the Newsletter plan keep what they had. Creator is $39/mo billed monthly, or $33/mo billed yearly ($390 a year, saving $78), and adds unlimited Visual Automations, unlimited email sequences, Kit MCP, SMS marketing and branding removal. Pro — the tier that adds Subscriber Signals, engagement analytics, deliverability reporting, a newsletter referral system and unlimited users — is $79/mo billed monthly, or $66/mo billed yearly ($790 a year, saving $158).
Frequently asked questions
What should I weigh before buying Growth & Revenue software?
It depends on whether you have the bottleneck it solves. Small teams get the most out of this category when one clear problem is already costing real hours or revenue; buying ahead of that just adds cost and another login. Price it against the hours or lost deals it removes, not against its feature list, and start on the smallest plan that covers the job.
Is this a hands-on review of Kit?
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
- Buyer reviews on practitioner reviews and Reddit, read August 2026.
- Re-verified 2026-09-02.
- A dated screenshot of that pricing page, kept on this site as the receipt.
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