Capsule Review (2026)Free Tier Stops at 250 Contacts
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Capsule's simplicity is the product: it deliberately does less than the CRM giants, which is why small teams actually use it. Throughout this review we weigh it against Salesforce.
We ran the import ourselves instead of summarising Capsule's help pages. Daan created the account; everything after that was measured in the product. We built a deliberately messy CSV — 24 rows, one row repeated with a different job title and phone number, and one row carrying nothing but an organisation name — imported it with “Import and update duplicates” and the overwrite box ticked, and then tried to undo it. The account was a fresh one on the 14-day premium trial, so nothing below is a free-plan restriction.
- 24 rows became 34 contacts. Capsule creates a separate Organisation record for every distinct organisation name in the file — 22 people plus 12 organisations. Nobody warns you, and it matters: the free plan stops at 250 contacts, so a 24-row spreadsheet costs 34 of them.
- A row with only the Organisation column filled does build a company record on its own. Our “Solitary Holdings BV” row arrived as an organisation with its phone number attached.
- The duplicate row wins. Anna Bakker went in twice, second time as “Head of Marketing” instead of “Marketing Lead”, and the record ended up with the later title. So the last occurrence in the file overwrites the earlier one, inside a single import.
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Pricing (2026)
✓ Pricing re-verified 7 Sep 2026
The free tier covers two users and 250 contacts, and every paid card is quoted per user a month with a 14-day trial that needs no card. Read over a US connection on 26 August the annual figures were US$18 for Starter, US$36 for Growth and US$54 for Advanced, with contacts as the rungs: 250, 30,000, 60,000 and 120,000. The reading on 11 September was taken from the Netherlands, where those same four cards render in euros at €15, €28 and €49 on annual billing.
Frequently asked questions
What does Capsule cost?
Free for 250 contacts and 2 users, then roughly $21, $38 and $60 per user a month for Starter, Growth and Advanced, read over a US connection. Ultimate, the fifth card, prints no price at all: it asks for a trial and a call, so the $75 we recorded on 31 July is history rather than a quote. The advertised annual saving moves too — up to 14% on the page in August, up to 26% when we looked on 11 September. The trial is 14 days with no card.
Is the free tier a real CRM?
For a solo consultant with a small book, yes: 250 contacts and two users covers a genuine pipeline rather than a demo. The ceiling is contacts, and 250 arrives faster than most people expect once you import an inbox.
Can I avoid the AI features?
Yes, and Capsule says so explicitly on the pricing page: the AI features can be switched off in your account. That is worth knowing for anyone with a client confidentiality concern or a policy against sending CRM content to a model.
Can I email my contact list from Capsule?
Two ways, and they are different products. A connected mailbox sends individual mail from inside Capsule, with an Outlook or Gmail add-in that files the thread against the contact. Bulk campaigns run on Transpond, Capsule's own marketing tool, which is a separate product rather than a feature of the plans above. What their integration page documents, read on 15 September 2026, is a two-way sync rather than a one-off export: tags, lists and custom fields pull through from Capsule, custom fields can be used as merge fields, a Capsule list appears as a segment in Transpond, and edits on either side -- contacts, tags, lists, even mailing status -- sync back to the other. We have not read Transpond's own pricing, so budget it as a second bill rather than something the plans above include.
What should I weigh before buying Growth & Revenue software?
It depends on whether you have the bottleneck it solves. Small teams get the most out of this category when one clear problem is already costing real hours or revenue; buying ahead of that just adds cost and another login. Price it against the hours or lost deals it removes, not against its feature list, and start on the smallest plan that covers the job.
Is this a hands-on review of Capsule?
Yes. We used Capsule ourselves on 2026-09-07; the section above reports what we measured in the product, and says where a figure comes from the vendor's own documentation instead. Most of our reviews are researched rather than run; we say which is which. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
- Buyer reviews on G2 and Capterra, read August 2026.
- Price page re-read 2026-09-11.
- A dated screenshot of that pricing page, kept on this site as the receipt.
- Our own hands-on session with Capsule (2026-09-07), written up in full further down this page.
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