Keap Review (2026)$299/mo Plus Paid Implementation

Pricing (2026)

✓ Pricing re-verified 24 Sep 2026

Starting at $299/mo billed monthly for the whole platform, with no feature-based tiers and no free plan (re-verified 2026-09-24 on their own pricing page; amounts unchanged since 5 September). That $299 is what the calculator quotes for its own minimum: 2 users and 1,500 contacts. Raising only the contact count on the same calculator gives $335 at 2,500, $449 at 5,000, $539 at 10,000 and $719 at 25,000, and users beyond the first two are $39 a month each.

Keap also requires paid implementation services, strategy consulting, data import and migration, quoted separately before you go live. Text marketing is bundled at Tier 1 (500 messages and 100 voice minutes) and steps to $24, $39, $79, $139 and $279 a month above that, with overages at $0.015 a message and $0.01 a voice minute; it is US-only. Cancelling an annual contract before its term ends carries a $299 early termination fee, and cancellation must be started by phone at least ten days before the next invoice date.

Keap has been acquired by Thryv; its own pages now route training to Thryv Academy. Plans change, so check the live price on their site before you buy.

Category context: Growth & Revenue. Across the 84 tools in this category that we researched with a public US-dollar price, the median entry price is about $30 a month (lowest paid plan as listed, per seat where the vendor prices per seat). Keap’s entry price of $299 a month sits above that median. Compare pricing conditions in the Software Cost Atlas →

What the pricing page doesn’t say

The catch

Billing and cancellation complaints are common: their own terms carry a $299 early termination fee on an annual contract and require ten days' phone notice, and email design is thinner than dedicated email tools.

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What Keap does

CRM, sales and marketing automation built for small businesses. Capture leads, automate follow-up and manage your pipeline in one place.

What buyers report about Keap

Hands-on: not tested by usReported by buyers: Capterra, G2 and Trustpilot, read August 2026

Themes from the buyer-review sites listed at the foot of this page, read in August 2026. We have not run Keap ourselves, so this is other buyers' experience rather than ours. We summarise it here because the complaints are usually the part a vendor page leaves out.

What the $299 does not include

Keap starts at $299 a month for the whole platform. The page sells one platform rather than a ladder of feature tiers, so the usual question, which plan, does not apply. The question that does is what sits outside that number, and their own calculator answers it. That $299 is the smallest configuration it will quote: 2 users and 1,500 contacts. Move the contact figure and the price moves with it ($335 at 2,500, $449 at 5,000, $539 at 10,000, $719 at 25,000) and each user beyond the first two is $39 a month.

A mid-sized list roughly doubles the headline before anything else is added. Two costs sit outside even that, and no tier removes them because there are no tiers. Implementation is required rather than optional, and the page prints no amount for it. And leaving early costs money: an annual contract carries a $299 early termination fee, the same figure as a month of software.

How to actually use Keap

Put your real contact count into the calculator on their pricing page before anything else, because $299 is what it quotes for its own minimum: 2 users and 1,500 contacts. At 10,000 contacts the same calculator says $539 and at 25,000 it says $719, and every user past the first two is $39 a month. Ask for the implementation quote in the same conversation. The pricing page says implementation services (strategy consulting, data import, migration) are required and quoted separately, but it prints no amount for them anywhere, so the only way to know your first-year cost is to ask.

Get the cancellation terms in writing on the day you sign. An annual contract carries a $299 early termination fee, and you have to start the cancellation by phone at least ten days before the next invoice date. Try it on the free trial first. It needs no card, but it caps you at 25 emails and blocks payments and text messages, so it shows you the interface rather than the workflow.

Keap vs HubSpot, side by side

Each column shows the vendor’s own published entry price, read on the date shown. Entry prices can cover different services or units, so check what each one buys. We do not average them into a score.

Keap →

What it costs

From $299/mo

Price read on

24 Sep 2026

The catch

Billing and cancellation complaints are common: their own terms carry a $299 early termination fee on an annual contract and require ten days' phone notice, and email design is thinner than dedicated email tools.

Best for

service-based small businesses, coaches and solopreneurs who want CRM, email, payments and automation in one tool, and will invest the time to learn it

HubSpot →

What it costs

Free plan (2 users); Starter lists at $20 per seat/mo - the advertised $7 is a limited-time offer for new customers

Price read on

9 Oct 2026

The catch

Three numbers on this pricing page are not what they look like, and they compound. The first is the $7. It is the number in large black type on the Starter card, and the $20 beside it in small grey type is the list price.

Best for

teams that want marketing, sales, service and content on one contact database and will actually use more than one hub: that shared database is the real product, and it is what makes the price defensible when you use the breadth

The Keap link above is an affiliate link: we may earn a commission if you sign up, at no extra cost to you. The other column is a plain link. Neither changes what this table says.

The natural comparison is HubSpot or ActiveCampaign: the more modern suite and the automation specialist. Weigh it against HubSpot on the job you actually need done.

Visit Keap →

Frequently asked questions

What will Keap cost us with 5,000 contacts and three users?

$488 a month before implementation. Read 24 September 2026, the calculator on keap.com/pricing starts at $299 a month for 2 users and 1,500 contacts; at 5,000 contacts it quotes $449, and the FAQ prices each user beyond the first two at $39 a month, so a third user brings it to $488. At 10,000 contacts the same setup is $578 and at 25,000 it is $758. Text marketing Tier 1 (500 messages, 100 voice minutes, US only) is included; higher text tiers add $24 to $279 a month. On top sits the required implementation package, which the page does not price, so ask for that quote before comparing Keap with other CRMs.

Can we leave Keap if it does not work out?

Yes, but read the contract terms first. The pricing FAQ, read 24 September 2026, says an annual contract carries a $299 early termination fee if you cancel before the end of the one-year term. Cancelling also has a procedure: you start the request at least 10 days before the next invoice date by calling Customer Support and talking to a Keap representative, so a cancellation left to the last week rolls into another billing period. The implementation package is required up front, so leaving early can cost the fee plus whatever you paid for setup. Before you sign, ask whether you are on an annual contract or monthly billing.

Is the Keap free trial enough to judge it?

For the interface, not for real use. Read 24 September 2026, the FAQ says the free trial needs no credit card and has most but not all features of the paid edition. It can send no more than 25 emails, cannot process payments and cannot send or receive texts. Keap says the cap is there to stop spammers abusing trial accounts. That means you can build a pipeline, contact records and an automation, but you cannot see a real campaign, payment flow or text sequence working. The migration and implementation work, where Keap does most of the setup for you, only starts after you buy.

Must we write code to build Keap automations?

Keap says no. Its homepage, read 31 October 2026, states 'If you can drag and drop, you can automate your business using Keap', which describes a visual builder. That is the vendor's claim about the builder, not proof that every workflow you need works without help. The pricing page, read the same day, still lists required implementation services (strategy consulting, data import, migration and done-for-you services) as part of the purchase, so budget for onboarding whether or not anyone writes code.

Is this a hands-on review of Keap?

This is a researched assessment, not a hands-on test. Where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.

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