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GetResponseGetResponse Review (2026)

Growth & RevenueResearched assessment · by Daniel HaketUpdated 2026-08-05

Growth tools only earn their keep if they move a real number — leads, conversions or revenue — not just activity. So where does GetResponse actually fit? Most people land here while weighing it against Mailchimp, so that is the comparison this review keeps coming back to: does it do the job you actually need, without charging you for the parts you don't?

The honest bottom line. Worth it for small businesses that want email plus landing pages, automation and webinars in one affordable suite. Skip it once you only need basic broadcasts — a leaner tool costs less without the extra modules you won't use.

Visit GetResponse → Affiliate link — the rest of this page is the honest version, including who should skip it.

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What GetResponse does

Powerful inbound marketing software combining email automation, landing pages, webinars, and conversion funnels.

GetResponse product
GetResponse, from their own site — for context, not a paid placement.

Pricing (2026)

(2026-08-02, read on their own pricing page, in euros, quoted at 1,000 contacts) Free plan: 1,000 landing-page visitors a month, AI tools capped at 3 uses, webinars capped at 10 attendees, GetResponse branding retained, and premium features stop after 14 days. Starter €16/mo or €13.12/mo billed annually: 1 automation workflow, up to 3 users. Marketer €54/mo or €44.28 annual: unlimited workflows, 5 users, ecommerce tools, advanced segmentation, abandoned-cart recovery. Creator €62/mo or €50.84 annual: website builder, course creator up to 500 students, webinars up to 100 attendees. Enterprise quote-only, adding SMS, dedicated IP and 1,000-attendee webinars. Annual billing saves a stated 18%, and prices step up at 1k, 2.5k, 5k, 10k, 25k, 50k and 100k contacts. Plans change — always verify the live price on their site.

What the pricing page doesn’t say

GetResponse pricing page
GetResponse’s own pricing page Jul 2026. Prices change — always check the live page.
The catch

Priced by contact count, so the entry number climbs as your list grows, and the best value only shows on long (annual/24-month) commitments. A solid all-rounder, but you lock in to get the good rate.

What buyers report about GetResponse

Recurring themes from G2, Capterra and Trustpilot, read in August 2026. We have not run GetResponse ourselves, so this is other buyers' experience rather than ours. We summarise it here because the complaints are usually the part a vendor page leaves out.

What they praise
  • It replaces several tools with one bill — email, automation, webinars and landing pages together — which is why owners of small businesses stay. 4.3 on G2 across 1,127 reviews.
  • Easy to learn, and cheaper than the venture-backed competitors at comparable features.
What they complain about
  • Price escalation by contact count is the most common complaint on every platform. The $19 Starter figure is at 1,000 contacts; check the price at the list size you expect in a year.
  • One automation workflow on Starter — if automation is why you are buying, that tier is not the product.
  • A strict no-refund policy that reviewers say applies even when the fault is GetResponse's.
  • Difficulty cancelling, and charges continuing after a cancellation request.

Where the ratings disagree. 4.2 on Trustpilot across 955 reviews, but the shape tells you more than the average: 63% five-star and 27% one-star, with almost nothing between. The one-star cluster is entirely billing and cancellation — not the product.

When the paid plan is worth it

The free plan is a 14-day full-feature trial wearing a free-plan badge — after those 14 days the premium features stop and you are left with a genuinely thin tier: 1,000 landing-page visitors a month, AI tools capped at 3 uses, no dynamic segmentation, contact tagging and scoring restricted, webinars capped at 10 attendees, and GetResponse branding on everything you send. Read on their own pricing page on 2 August 2026, at 1,000 contacts: Starter €16 a month or €13.12 billed annually; Marketer €54 or €44.28; Creator €62 or €50.84; Enterprise quote-only. Annual saves 18%. Prices step up at 1k, 2.5k, 5k, 10k, 25k, 50k and 100k contacts, so your bill moves with list growth rather than with headcount. The limit that bites is automation. Starter gives one workflow and three users. That is enough for a newsletter and nothing else — the moment you want a welcome series and an abandoned-cart flow at the same time you are on Marketer, which is 3.4× the price. Decide whether you are buying a newsletter tool or a marketing automation platform, because the pricing treats those as different products.

How to actually use GetResponse

Use the 14 days on the automation, not on the email design. The templates will look fine on every plan; what you cannot judge later is whether one workflow is enough for you, and that is the €16-versus-€54 decision. Import your list before you build anything, because the price is set by contact count and the tier boundaries are at 1k, 2.5k, 5k and 10k. A list of 1,050 costs the same as one of 2,500 — clean out the dead addresses first and you may land a tier lower for a year. If webinars are why you are here, check the attendee caps before the tier price. Free allows 10, Creator 100, Enterprise 1,000. That ceiling, not the monthly fee, is what usually forces the upgrade. Distilled from GetResponse's own pricing page including the free-plan limits and per-tier feature table, read 2 August 2026

Best for: small businesses that want email plus landing pages, automation and webinars in one affordable suite.

GetResponse vs ActiveCampaign, side by side

Both columns come from the same place: each vendor’s own published pricing, read on the date shown in the sources at the foot of this page. We do not average them into a score.

GetResponse
What it costs
Free plan: 1,000 landing-page visitors a month, AI tools capped at 3 uses, webinars capped at 10 attendees, GetResponse branding retained, and premium features stop after 14 days.
The catch
Priced by contact count, so the entry number climbs as your list grows, and the best value only shows on long (annual/24-month) commitments.
Best for
small businesses that want email plus landing pages, automation and webinars in one affordable suite
ActiveCampaign
What it costs
No free plan (trial only): Starter from about $15/mo and Plus from roughly $49/mo at 1,000 contacts, scaling with your list — 10,000 contacts on Plus runs near $189/mo billed annually.
The catch
Pricing climbs with contact count and the add-ons (CRM, SMS, extra seats) stack up fast — the sticker Starter price is not what a serious automation setup actually costs.
Best for
businesses that want deep marketing automation and lifecycle email tied to a light CRM, and will actually use the automation depth

The natural comparison is Mailchimp or ActiveCampaign — other all-in-one email platforms. Weigh the honest alternatives on our Mailchimp alternatives page.

See the full GetResponse vs Mailchimp head-to-head →

More on GetResponse

Everything we publish about GetResponse links back here — the review stays the honest hub:

vs MailchimpCurrent deal & reader codeSwitching from MailchimpAlternativesPricingVs Aweber

My ex-banker filter is simple: does GetResponse remove a real cost — time, errors, missed revenue — bigger than what it charges? If the job above is genuinely yours, it's worth a look. We never publish fake or “exclusive” prices, so always confirm the current plan on their site.

Visit GetResponse →

Frequently asked questions

Is GetResponse worth it for a small team?

It depends on whether you have the bottleneck it solves. Small teams get the most out of this category when one clear problem is already costing real hours or revenue; buying ahead of that just adds cost and another login. Price it against the hours or lost deals it removes, not against its feature list, and start on the smallest plan that covers the job.

Who should not use GetResponse?

Skip it if you only need basic broadcasts — a leaner tool costs less without the extra modules you won't use. Buying a tool to fix a problem you don't have yet just adds cost and another login to manage.

Is this a hands-on review of GetResponse?

This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is genuinely good and bad at, and we earn a commission only if you sign up, at no cost to you.

What this page is based on

We list our sources because most review sites do not. How we review →

Not sure GetResponse is the right pick? Use the Tool Finder (20-second wizard), or see honest alternatives on our Mailchimp alternatives page.

Others in this category

Weighing GetResponse against the field? These are the growth & revenue tools closest to it that we have also reviewed. They overlap rather than match, so check what each one is actually built for before treating any of them as a swap:

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