By Daan Haket · Researched and written with an AI assistant · who does what
Pricing feels a touch high for what you get, and the Standard plan's hard caps on automations and landing pages push growing teams to upgrade sooner than expected. We set it against Mailchimp in every section that follows.
From $9 · per month at 500 contacts · read 2026-09-29
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Is iContact right for you?
Your pain“I'm not a marketer, and every email tool I try fights me before a campaign goes out.”
Does iContact solve it?YesBuyer reports (Capterra, GetApp, TrustRadius, Aug 2026): easy templates and consistently good support marks; one nonprofit saw donations up 12% in three months.
Your planStandard, $9 a month at 500 contacts; one user login
Try iContact →
Your pain“A second person has to log in, and one automated series is no longer enough.”
Does iContact solve it?PartlyPricing page, read 29 September 2026: Standard stops at one login, two lists and one automation. Premium lifts those caps, but the builder stays thinner than ActiveCampaign's.
If that catch rules it out: ActiveCampaign.
Your planPremium, $16 a month at 500 contacts; unlimited users and automations
Try iContact →
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Which iContact plan do you need?
3 plans, 3 questions, no signup.
Answer three quick questions to see your plan.
Your plan
Standard
$9/mo at 500 contacts (15% off yearly)
1 user login, 2 contact lists, 1 segment, 1 automation
Your plan
Premium
$16/mo at 500 contacts
Unlimited users, automations, lists, social posting, AI content assistant
Your plan
Ultimate
$24/mo at 500 contacts
Adds email verification, dynamic content, AI templates and images
Probably not iContact
From your answers, look at ActiveCampaign instead. Why ↓
Prices as we read them on 2026-09-29; check the checkout before you pay. The plan button is an affiliate link: we may earn a commission, at no extra cost to you.
What each plan costs a month on annual billing (monthly billing below it), per contact from iContact’s own pricing page. The cheapest plan at each size is in bold. Larger lists is quote only.
| Contacts | Standard | Premium | Ultimate | Larger lists |
|---|---|---|---|---|
| 1 contact | not published $9 monthly | not published $16 monthly | not published $24 monthly | quote only |
| 2 contacts | not published $9 monthly | not published $16 monthly | not published $24 monthly | quote only |
| 3 contacts | not published $9 monthly | not published $16 monthly | not published $24 monthly | quote only |
| 5 contacts | not published $9 monthly | not published $16 monthly | not published $24 monthly | quote only |
| 10 contacts | not published $9 monthly | not published $16 monthly | not published $24 monthly | quote only |
| 15 contacts | not published $9 monthly | not published $16 monthly | not published $24 monthly | quote only |
Prices read 2026-11-03; tax excluded unless the vendor says otherwise. Calculated by our cost engine; the same numbers are in our open data.
See current prices on iContact →✓ Pricing re-verified 29 Sep 2026
No permanent free plan: a 30-day free trial, then from $9 a month for Standard at 500 contacts, with 15% off for paying yearly. At 500 contacts Standard is $9 a month, Premium $16 and Ultimate $24; Standard then climbs through $14, $28, $45, $73, $110, $180, $250 and $350 at the 1,000, 2,500, 5,000, 10,000, 15,000, 25,000, 35,000 and 50,000-contact bands.
Premium steps through $27, $41, $73, $109, $159, $229, $309 and $399 at the same bands. Ultimate steps through $38, $53, $84, $128, $183, $258, $338 and $427. Standard covers templates, landing pages and automations; Premium adds unlimited users, social posting and the AI content assistant; Ultimate adds email verification, dynamic content and AI templates and images. Larger lists are quoted. Plans change, so check the live price on their site before you buy.
Category context: Growth & Revenue. Across the 85 tools in this category that we researched with a public US-dollar price, the median entry price is about $30 a month (lowest paid plan as listed, per seat where the vendor prices per seat). iContact’s entry price of $9 a month sits below that median. Compare pricing conditions in the Software Cost Atlas →
We read iContact’s own pricing page on a schedule and keep every reading, so this is our record of the page. It is not a forecast, and not someone else’s summary. A change appears here only after we confirmed the new price on the page itself.
Unchanged. Every price on iContact’s pricing page was identical across our 17 reads from 12 Aug 2026 to 1 Nov 2026 (81 days).
The entry point has been steady. Our July and August 2026 captures both carry the same two lines: 'starts at $9/month' and an introductory rate 'as low as $1 a month to start'. The $9 entry at 500 contacts was still there when we re-read the page on 17 August 2026. The captures never show the rest of the ladder, which only renders once you pick a contact count, so on 29 September 2026 we read it band by band from 500 to 50,000 contacts. Every Standard amount matched our 17 August reading, from $9 up to $350, and Premium opened at the same $16 and $27. That reading is also our first record of the full Premium and Ultimate ladders, which top out at $399 and $427 a month at 50,000 contacts.

Set against ActiveCampaign the automation builder is the thinner half of the deal; what iContact sells instead is a product you can hold in your head, deliverability that holds up, and a human on support included rather than sold as a tier.
The video version of this review, from our YouTube channel.
⚡ Short on time? Watch the 30-second verdict Short.
Straightforward email marketing for growing businesses. Build campaigns and automations with drag-and-drop design and deliverability support.

Hands-on: not tested by usReported by buyers: GetApp, Capterra, Software Advice, TrustRadius and Gartner Peer Insigh, read August 2026
Themes from the buyer-review sites listed at the foot of this page, read in August 2026. We have not run iContact ourselves, so this is other buyers' experience rather than ours. We summarise it here because the complaints are usually the part a vendor page leaves out.
iContact's Standard tier ($9/month for 500 contacts, per its published pricing table) suits a single marketer running basic campaigns: it includes only 1 user login, 2 contact lists, 1 segment, and 1 automation workflow. Anyone needing more than one automated sequence, more than two lists, or a second team member hits that ceiling right away and has to move to Premium, from $16/month for 500 contacts. That removes those caps and adds unlimited automations, lists, segments and users, plus social posting and an AI content assistant.
What upgrading does not fix: user-reported editor limitations (positioning graphics, wrapping text around an image) and deliverability concerns are not tier-gated features: Premium and Ultimate add capacity and AI extras, not a different sending infrastructure or a redesigned drag-and-drop builder. One list-quality tool is tier-gated: on 29 September 2026 the pricing page lists email verification under Ultimate (from $24 a month at 500 contacts), not under Standard or Premium. Dedicated IP addresses remain a separate paid add-on even at the top tier, so inbox-placement problems can persist regardless of plan.
Our monthly capture read this vendor's pricing page in September 2026 and again in October 2026, and the amounts were the same both times, including $338, $350, $399 and $427 from the pricing above. We keep watching, and the registry records what moves.
Getting first value out of iContact starts with importing an existing contact list, since the platform is built around list management rather than website or product tracking. iContact checks email syntax and domain validity during import, and a List Cleanup feature keeps flagging problematic addresses afterward. New list uploads have also been reported to trigger a validation hold before a campaign is allowed to send, so a freshly imported list is not always immediately usable.
Before sending, a custom sending domain needs an SPF record added, and DKIM signing is not self-serve: it requires contacting iContact's deliverability team directly, which can stretch out full authentication. Once authenticated, the drag-and-drop builder is the fastest route to a first campaign, though users describe it as limited for finer layout work, so expect to keep early designs simple rather than pixel-precise.
Distilled from icontact.com itself was unreachable via WebFetch this session (www.icontact.com and icontact.com both refused, help.icontact.com timed out); figures and setup details instead come from getpulsesignal.com's iContact pricing page and mailcon.com's iContact review, both read via WebFetch on 6 Aug 2026; the pricing page itself was read on 29 September 2026 in a regular browser, contact band by contact band from 500 to 50,000 (all three tiers and the trial box), because a Cloudflare check stops plain fetches.
The natural comparison is Mailchimp or Constant Contact: the better-known entry-level email tools. Weigh it against Mailchimp on the job you actually need done.
iContact only partly fits growing teams needing more than one automation. In that case, look at ActiveCampaign, built for businesses that want deep marketing automation and lifecycle email tied to a light CRM, and will actually use the automation depth.
ActiveCampaign price: Starter from $15/mo billed annually (1 user); Plus from $49, Pro from $79, Enterprise from $145 (read 2026-10-09)
The Visit link is an affiliate link: we may earn a commission, at no extra cost to you. We picked this alternative for fit first; commission only decides between equal fits.
At 500 contacts, $9 a month on Standard, $16 on Premium and $24 on Ultimate, with 15% off for paying yearly. The price then steps with list size: Standard runs $14, $28, $45, $73, $110, $180, $250 and $350 across the 1,000 to 50,000-contact bands, and at 50,000 contacts Premium is $399 and Ultimate $427. Read on 17 August 2026 and again, band by band, on 29 September 2026.
Standard covers the essentials: templates, landing pages and automations. Premium adds unlimited users, social posting and the AI content assistant. At 500 contacts that is $9 against $16, so the decision is about team access and channels rather than about sending volume. Ultimate, $24 at 500 contacts, adds email verification, dynamic content and AI templates and images on top of Premium.
Not any more: a 30-day free trial, and then a paid tier. Introductory offers advertising a first month for around a dollar appear on the page periodically, so check what the second month costs before treating that as the price.
This is a researched assessment, not a hands-on test. Where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
Best for: small nonprofits sending regular newsletters.
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Reviewed growth & revenue tools that share ground with iContact. They are comparable in what they do, not drop-in swaps:
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