WhatConverts Review (2026)The Usage Rate Is Not Published
By Daan Haket · Researched and written with an AI assistant · who does what
The meter is honest and only half of it is printed: every phone number, call minute, text, form, chat, appointment, email, event and transaction is charged against a monthly credit.
- Best for Agencies reporting on many client accounts
From $30 · a month (single account), includes $30/mo usage credit · read 2026-09-25
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Is WhatConverts right for you?
Your pain“Clients ask which campaigns produced calls and forms, and all I can show them is clicks.”
Does WhatConverts solve it?YesBuyer reports (G2, Capterra, GetApp and Software Advice, Aug 2026): it ties lead sources to revenue and sends that back to the ad platforms.
Your planAgency Plus, $500 a month with unlimited accounts
Try WhatConverts →
Your pain“Calls are tracked in one tool and form leads in another, so I can't see which ad paid off.”
Does WhatConverts solve it?YesPricing page, read 25 September 2026: the Plus plan adds forms, chat and ecommerce leads to call tracking on one account.
Your planPlus, $60 a month for a single account
Try WhatConverts →
Your pain“Our lead count keeps growing and I can't predict next month's bill.”
Does WhatConverts solve it?PartlyPricing calculator, 10 September 2026: extra usage on the $30 plan went from none at 50 calls and 100 forms to $250 at 2,000 of each.
Your planCall Tracking, $30 a month, with usage past the included credit billed on top
Try WhatConverts →
- your leads flow through one channel (lighter tracking suffices), or nobody will act on the attribution data monthly.
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Also in: Software for agencies
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Which WhatConverts plan do you need?
4 plans, 2 questions, no signup.
Answer two quick questions to see your plan.
Your plan
Call Tracking
$30 a month
Single account; includes $30 of monthly usage credit
Your plan
Plus
$60 a month
Single account; adds forms, chat and ecommerce leads
Your plan
Pro
$100 a month
HIPAA, call flows, report builder; Elite at $160 adds customer journey
Your plan
Agency Plus
$500 a month
Unlimited accounts; includes $250 of usage credit
Probably not WhatConverts
From your answers, look at CallRail instead. Why ↓
Prices as we read them on 2026-09-25; check the checkout before you pay. The plan button is an affiliate link: we may earn a commission, at no extra cost to you.
Exit test (measured 2026-11-12)
- Export route
- No downloaded file examined and no export or reimport performed
- Formats
- Not tested
- Attachments included
- Not tested
- Re-import tested
- No
- Lost on export
- Not tested
Formats describe this export route; offered formats may not have been inspected. Full exit test and scope ↓
We tried to start a WhatConverts free trial on 12 November 2026. After the account form, the trial screen asked for card details before any access, so we stopped there. We never reached the app or call tracking, so nothing below is a finding about the product itself.
How we tested
- Followed the e-mail trial sign-up and read the screen it led to
- Stopped at the card fields, as the test protocol requires
- The trial screen said 'Your free trial is ready!' and 'You won't be charged today and we'll email you before your trial ends.' It still marked Card Number, Expiration Date, Security Code and Zip / Postal Code as required.
- The Plus plan was preselected, with 'Due Today $0.00' and 'Due Nov 26, 2026 $60 /month'. The screen listed a trial-end reminder on 23 November and said 'Your subscription starts. Cancel anytime.' on 26 November.
- 'Fund my account balance automatically' was switched off by default.
Pricing (2026)
✓ Pricing re-verified 25 Sep 2026
Two ladders behind one toggle, and the page opens on the single-account one. Single account: Call Tracking $30 a month, Plus $60 (forms, chat, ecommerce), Pro $100 (HIPAA, call flows, report builder), Elite $160 (customer journey, multi-click attribution), each including $30 of monthly usage credit. Agency, on the second tab, is three plans rather than one, all with unlimited accounts: Plus $500 a month with $250 of credit, Pro $800 with $300, Elite $1,250 with $400.
Every tier carries a 14-day free trial. Past the included credit, the comparison table on the same page prints the usage rates: on the single-account plans additional local numbers $2.50 each, local minutes 4.5 cents each, toll-free numbers $3.50 each and toll-free minutes 6.5 cents each, dropping on the agency plans to $1.75, 4 cents, $3.00 and 6 cents; inbound texts are 3 cents, call transcription 2 cents a minute and white label $50 a month on every tier.
The same table puts the included allowance at up to 148 phone call leads on each single-account plan and up to 300 forms, chats and transactions on Plus, Pro and Elite (none on Call Tracking), and at 1,908, 2,325 and 3,158 calls and 2,500, 3,000 and 4,000 other leads on the three agency plans. The billing FAQ adds that minutes are rounded up to the full minute and that a busy or no-answer call still counts once it connected to the tracking number. Plans change, so check the live price on their site before you buy.
Category context: Growth & Revenue. Across the 84 tools in this category that we researched with a public US-dollar price, the median entry price is about $30 a month (lowest paid plan as listed, per seat where the vendor prices per seat). WhatConverts’s entry price of $30 a month sits roughly at that median. Compare pricing conditions in the Software Cost Atlas →
What the pricing page doesn’t say
The comparison table on the pricing page prints the phone rates past that credit: $2.50 a local number, 4.5 cents a local minute, 3 cents a text on the single-account plans, but for forms, chats and transactions it prints only the included allowance (up to 300 on Plus, Pro and Elite) and no rate beyond it. You can still model the bill: the calculator on the pricing page turns a monthly volume into a usage figure, and on 10 September 2026 it put the $30 Call Tracking plan at no extra usage for 50 calls and 100 forms, $47 at 500 of each and $250 at 2,000 of each.
Its genuine strength versus bigger attribution suites is capturing EVERY lead type (not just calls) at a fair price; the flip side is you still need someone to read the reports and reallocate budget, or it's measurement theater.
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What WhatConverts does
Lead tracking and marketing attribution. Capture calls, forms and chats and tie every lead back to the campaign that drove it, for clear ROI.
What buyers report about WhatConverts
Hands-on: sign-up refused 2026-11-12Reported by buyers: G2, Capterra, GetApp and Software Advice, read August 2026
Themes from the buyer-review sites listed at the foot of this page, read in August 2026. We tried to sign up for WhatConverts on 2026-11-12 and were refused, so we could not use the product; this is other buyers' experience rather than ours. We summarise it here because the complaints are usually the part a vendor page leaves out.
- • 4.9 on G2 across 294 reviews, and support is repeatedly named as fast, knowledgeable and thorough.
- • It ties multi-channel lead attribution to revenue and feeds that back to the ad platforms: that loop is what agencies pay for.
- • Expensive and missing features are the two most common G2 complaint tags. The entry tier is affordable, but the higher single-account tiers and the agency ladder climb steeply above it.
- • One reviewer reports several calls with sales and still not getting conversions, traffic sources or keywords tracking correctly. Validate your own attribution during the trial rather than after.
The credit is published, the rate that eats it is not
Single-account plans run Call Tracking at $30 a month, Plus at $60 adding forms, chat and ecommerce, Pro at $100 with HIPAA support and API access, and Elite at $160 for full journey attribution, and every one of them includes $30 of usage credit. Agencies get their own tab and their own ladder: Plus at $500 a month with $250 of credit, Pro at $800 with $300 and Elite at $1,250 with $400, all with unlimited accounts (price re-verified 2026-09-05 against whatconverts.com/pricing).
The subscription is one half of the price; usage is the other, and it is published in the comparison table further down the same page: $2.50 for each additional local number, 4.5 cents per local minute, $3.50 per toll-free number and 6.5 cents per toll-free minute on the single-account plans, dropping to $1.75, 4 cents, $3.00 and 6 cents on the agency ones. Each plan comes with a monthly credit ($30 on every single-account tier, $250, $300 or $400 on the agency ones) and that credit is spent on phone numbers (including disabled ones), incoming call minutes, text messages, and every other lead type the platform counts: forms, appointments, chats, emails, events and transactions.
So the meter is real and itemised; do the arithmetic on your call volume before you assume the $30 credit covers it. Two details in the billing FAQ are worth knowing before the first invoice. Call minutes are rounded up to the full minute, so an 85-second call bills as two. And busy or no-answer calls still count if they connected to the tracking number, which means a bad week of missed calls is a billable week.
Our monthly capture read this vendor's pricing page in September 2026 and again in October 2026, and the amounts were the same both times, including $300, $400, $500 and $800 from the pricing above. We keep watching, and the registry records what moves.
What happened when we tried to sign up for WhatConverts
The first findings are at the top of this page. The rest:
- We entered no card details. These screens do not show whether a trial without a card exists on another route.
Claim vs. what we measured
We set a claim from WhatConverts's own pages next to what we saw in our test, on the plan named. The status says whether the two describe the same thing and match; it is not a verdict on the product. Confirmations are listed too.
| What the vendor says | What we measured | Status | What it means if you buy |
|---|---|---|---|
| Card Number *Source: our test notes, read 12 Nov 2026 | Measured 2026-11-12: The inspected signup form required payment-card details before trial access. No card entered.Our test, 12 Nov 2026; Plus selected; trial not activated | ConfirmedWhatConverts: Required card field at this signup boundary; no general eligibility claim. | Trial access through this route required a card. |
| Due Nov 26, 2026, $60 /monthSource: our test notes, read 12 Nov 2026 | Measured 2026-11-12: Displayed Plus signup terms: $0.00 today, $60/month from 26 November; no separate pricing-page or cost-rule comparison.Our test, 12 Nov 2026; Plus selected; trial not activated | Not testableWhatConverts: Pricing/checkout comparison: Displayed Plus signup terms: $0.00 today, $60/month from 26 November; no separate pricing-page or cost-rule comparison. No verified matching cost rule. | Check the billing basis and any taxes before purchase. |
Exit test: can you take your data out?
On 12 November 2026 we stopped at the WhatConverts trial signup screen because it required card details. Plus was selected, with $0.00 due today and $60/month from 26 November. No card was entered. We did not reach the app or test call tracking. Test date: 12 Nov 2026. We describe the friction rather than score it; this is one run with synthetic records, not a verdict on WhatConverts.
| What we checked | What we saw |
|---|---|
| Fields offered by the export dialog | |
| Not offered in the field selector | None noted. |
| The exported file | We did not inspect the file, so data retention and loss remain unverified. |
| Awkward but not lost | Required card before trial access; session stopped. |
| Export route | No downloaded file examined and no export or reimport performed; all export preservation checks remain not_tested. |
| Export format | No downloaded file bytes examined. |
| Re-importing the export | No reimport executed. |
| Cancelling | No cancellation/downgrade performed. |
What the exit test does not show:
- Support and invitations.
- Export, reimport, cancellation and passive follow-up.
- Roles, API entitlement and downgrade.
How this compares: across our exit tests of 102 tools, 57 gave us an export file. For WhatConverts no usable export file reached us during the test session. Report 08: can you get your data out?
Mail in the first 14 days
Mail timeline: not measured.
What this test does not show:
- Everything after sign-up: call tracking, lead data, export and re-import
- Whether a trial without a card exists on another route
- Support, invitations, roles, API access, downgrade and cancellation
- Checkout beyond the trial screen, tax and the final price
Most of our reviews are researched rather than run. How we review explains which is which, and why we do not pretend otherwise.
How to actually use WhatConverts
Put your own volume through the calculator on their pricing page before you sign anything, because usage is the half of the bill that moves. Every tier includes a monthly usage credit ($30 on the single-account plans, $250 to $400 on the agency ones) and past it WhatConverts publishes no unit price; the billing FAQ points to a Rates page inside the account. The calculator is the way round that.
Read on 10 September 2026 it put the $30 Call Tracking plan at no extra usage for 50 calls and 100 forms a month, $7 at 200 of each, $47 at 500, $115 at 1,000 and $250 at 2,000, so at volume the usage line is the larger half, not a rounding error. Count every form, chat, call, text and tracked event you expect, run it through, and check whether the tier below plus usage beats the tier above.
Name the person who will read the reports, and put an hour a week in their calendar before the account goes live. Attribution changes nothing by itself: the return comes entirely from moving budget between channels because of what it shows. Without that hour, this is instrumentation that changes no decisions. If you run client accounts, count them. Agency Plus at $500 a month with unlimited accounts beats nine single Plus accounts or six single Pro accounts, so the crossover is well-defined: buy single accounts below it and the agency licence above.
The steps above it, Pro at $800 and Elite at $1,250, do not buy more accounts; all three are unlimited already. They buy call flows, report building and HIPAA on Pro, and customer-journey and multi-click attribution on Elite.
Where this section comes from: our research notes (97 words)
WhatConverts' own pricing page (whatconverts.com/pricing) and the pricing calculator on it, driven through all five of its volume steps on 10 September 2026, the two plan ladders, the usage credit included per tier, and the usage figure the calculator returns at each volume. Re-read 25 September 2026 (plain HTML): both ladders and credits unchanged, and the comparison table's included allowances (up to 148 call leads and up to 300 forms, chats and transactions per single-account plan; 1,908-3,158 calls and 2,500-4,000 other leads on the agency plans) and unit rates, which are lower on the agency plans.
WhatConverts vs CallRail, side by side
Each column shows the vendor’s own published entry price, read on the date shown. Entry prices can cover different services or units, so check what each one buys. We do not average them into a score.
Both names above are affiliate links: we may earn a commission if you sign up, at no extra cost to you. Neither changes what this table says.
The natural comparison is CallRail or Ruler Analytics: the attribution peer group: CallRail is the call-first incumbent; WhatConverts wins on multi-lead-type breadth per dollar.
Not a fit for you?
Does the “Not for you” line at the top describe you? In that case, look at CallRail, built for marketers and agencies that need to prove which campaigns, keywords and ads drive phone calls and form leads, with recordings and multi-touch attribution.
CallRail price: Lead Tracking $55 a month (plus usage), or $50 a month billed yearly (read 2026-10-13)
The Visit link is an affiliate link: we may earn a commission, at no extra cost to you. We picked this alternative for fit first; commission only decides between equal fits.
Frequently asked questions
Can you export your data from WhatConverts?
Exit check 2026-11-12; route excerpt: No downloaded file examined and no export or reimport performed; came along (excerpts): not tested; lost (excerpts): not tested; re-import: not tested.
How many calls does the $30 plan actually include?
Up to 148 phone call leads a month, according to the plan comparison on the pricing page (read 25 September 2026). The figure is the same on all four single-account plans because each carries the same $30 usage credit, so paying $60, $100 or $160 buys features rather than volume. The Call Tracking plan includes no forms, chats or transactions at all ('N/A'), while Plus, Pro and Elite include up to 300 of those. Past the allowance you pay usage, for example 4.5 cents per local minute and $2.50 per extra local number.
Is an agency plan cheaper per lead?
Per unit, yes. On the three agency plans (read 25 September 2026) an extra local number is $1.75 instead of $2.50, a local minute 4 cents instead of 4.5, a toll-free number $3.00 instead of $3.50 and a toll-free minute 6 cents instead of 6.5. The included credit is larger too: $250, $300 and $400 on the $500, $800 and $1,250 plans, covering up to 1,908, 2,325 and 3,158 call leads. The catch is the floor: $500 a month before the first call, which only makes sense if you actually run several client accounts.
What else can show up on the bill besides the plan?
Four usage lines, all printed in the comparison table (read 25 September 2026): extra tracking numbers, call minutes, inbound texts at 3 cents each and call transcription at 2 cents a minute. White-label branding is listed separately as another $50 a month on any plan. The page describes the included credit as used for tracking leads, so a small account can stay inside it; check in the trial whether your number count already exceeds it.
Is this a hands-on review of WhatConverts?
No. We tried to start a trial of WhatConverts on 2026-11-12 and the sign-up was refused, so this is a researched assessment; the section above shows what happened. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
- Buyer reviews on G2, Capterra, GetApp and Software Advice, read August 2026.
- Re-verified 25 September 2026 on whatconverts.com/pricing.
- A dated screenshot of that pricing page, kept on this site as the receipt.
- Our own attempt to sign up for WhatConverts (2026-11-12), written up in full further down this page.
Bottom line
Best for: agencies reporting on many client accounts.
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