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Gravity Forms is a WordPress-only plugin — no WordPress, no Gravity Forms — and its real power often lives in paid add-ons and third-party extensions, so a genuinely advanced setup can cost more than the base license suggests.
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✓ Pricing re-verified 23 Sep 2026
Which add-on sits where decides the tier as often as the site count: Basic carries the email-marketing and anti-spam add-ons (HubSpot, Mailchimp, ActiveCampaign, Brevo, Kit, reCAPTCHA, Cloudflare Turnstile among them); Pro adds the payment and workflow ones (Stripe, PayPal Checkout, Square, Mollie, Zapier, Slack, Dropbox, Zoho CRM); Elite alone has Webhooks, Salesforce, Google Analytics, Coupons, Partial Entries, Signature, Survey, Quiz, Polls, User Registration, Conversational Forms, Advanced Post Creation and 2Checkout. No trial version, only an online demo. No renewal rate is published on the page.
Neither. Read 23 September 2026, Webhooks and the Salesforce add-on are both in the Elite-only column of the pricing page, so one site that needs either one costs $259 a year, not $59. Elite is also the only tier with Google Analytics, Coupons, Partial Entries, Signature, Survey, Quiz, Polls, User Registration and Conversational Forms. HubSpot, by contrast, is in the Basic column, and Stripe, PayPal Checkout, Square, Mollie and Zapier arrive at Pro. So the site-count rule elsewhere on this page - Basic for one or two sites, Pro from three, Elite from five - only holds if every add-on you need is in the cheaper column. Check your list against the three columns first; a single Elite-only add-on overrides the arithmetic.
There is no trial. Read 23 September 2026, the FAQ says so plainly and points to documentation, an online demo and the terms instead. The safety net is the refund policy: 30 days from any payment, and that covers renewals and upgrades as well as the first purchase, so an automatic renewal you did not want can be reversed inside the window. Two conditions matter before you rely on it. Asking for a refund deactivates the licence at once, and a deactivated licence cannot be renewed or reactivated, so you would buy a new one to come back. And there are no partial refunds, so an unwanted upgrade is refunded as the upgrade payment only, and only within 30 days of it.
Only on a paid plan that allows plugins. Read 23 September 2026, the FAQ says WordPress.com sites need the Business plan with a custom domain configured before WordPress.com will let you install it. On self-hosted WordPress, Gravity Forms recommends the same system requirements as WordPress itself: PHP 7.4 or later, MySQL 5.7 or later and the latest WordPress. It will not run anywhere else, because it is a WordPress plugin rather than a hosted form service. On theme conflicts, the FAQ says support will ask you to switch to a default Twenty-series theme to test, and if the problem disappears the fix is the theme author's job.
Judge it on evidence rather than adjectives. Look for a published security page, single sign-on and role controls on the plan you would actually buy (they are often gated to higher tiers), a status page with real incident history, and a clear answer on where your data is stored. If the tool will hold anything sensitive, those four answers matter more than any feature comparison.
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
Reviewed it & productivity tools that share ground with Gravity Forms — comparable in what they do, not drop-in swaps:
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