In a category where the market leader has a generous free plan, Shorby charges from day one, so it has to earn the gap. Throughout this review we weigh it against Linktree.
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✓ Pricing re-verified 25 Sep 2026
Three paid plans, no free plan on the table. Rocket $15/mo, or $12/mo billed annually ($36 off the year); Pro $29/mo, or $24/mo annually ($60 off); Agency $99/mo, or $82/mo annually ($204 off). Pages included: 5 on Rocket, 50 on Pro, 250 on Agency, with Agency adding Projects and Teams from three up. Direct messenger buttons, Click Insights and Shor Rewards are on all three; Google Analytics, custom domains (per project) and Dynamic Feeds (5 per page) start at Pro.
The table states all prices are in USD and all sales are final. Note that the marketing site's own /pricing/ page renders nothing — this table is only reachable at dash.shorby.com. Agency includes three projects; each further project is $12.50/mo (4th-20th), $8.33/mo (21st-100th) or $5.83/mo (101st onward), billed annually, and Agency alone lists team members (10 per project). Tracked clicks are 10k, 30k and 1M, ad-platform pixels 1, 7 and 7. Plans change — always verify the live price on their site.

Its case rests on two genuinely differentiated features: messenger deep-links, one tap into WhatsApp/Telegram chats, and retargeting pixels firing on every click. If you use neither, Linktree's free tier wins; if messenger-first selling or ad retargeting is your funnel, the $15 pays for itself.
Link-in-bio pages and short links, with messenger deep-links into WhatsApp or Telegram and retargeting pixels firing on every click.

Recurring themes from the buyer-review sites listed at the foot of this page, read in August 2026. We have not run Shorby ourselves, so this is other buyers' experience rather than ours. We summarise it here because the complaints are usually the part a vendor page leaves out.
Rocket is $15 a month, or $12 if you pay for the year. Pro is $29, or $24 annually. Agency is $99, or $82 annually. Those are the amounts on Shorby's own table on 6 September 2026, in USD, with a note that all sales are final. The entry plan is less crippled than it looks. Rocket includes the messenger deep-links and Click Insights — Shorby's own click analytics — so at $15 you can both build the page and see what happens on it.
What it does not include is Google Analytics, a custom domain, Dynamic Feeds, and more than five pages. That is a real ladder rather than a hostage-taking, and it means the cheapest plan is a coherent product for a single creator. The competitive problem is elsewhere, and it is not about tiers. This is a category whose market leader gives the link page away, so Shorby has to earn the gap from day one on two genuinely differentiated things: deep-links that drop a visitor straight into a WhatsApp or Telegram conversation, and retargeting pixels that fire on every click.
If your funnel is neither messenger-first selling nor paid ads, you are paying $180 a year for a page a free tool would host. If retargeting is the reason you are here, read the pixel rows first: Rocket fires one ad platform's pixel and tracks 10k clicks, Pro seven platforms and 30k. What pushes you up to Pro is a custom domain, Google Analytics alongside Shorby's own numbers, more pixels or more than five pages — not the ability to measure at all.
Agency at $99 includes three projects, and the table prices each further one at $12.50 a month (4th-20th), billed annually. Annually, three clients cost $72 on Pro against $82 on Agency; four cost $96 against $94.50, so Agency wins from the fourth client by $1.50. What it adds beyond the arithmetic is ten team members per project and 1M tracked clicks. One thing to know before you pay, because it is not about features.
The prices above are on dash.shorby.com, the application. The marketing site's own /pricing/ page returns HTTP 200 and then renders nothing — its markup still carries unreplaced build placeholders — and the login and help subdomains, app.shorby.com and help.shorby.com, serve a certificate issued for dash.shorby.com, so a browser blocks both outright. None of that changes what the product does, and dash.shorby.com works fine once you know to go there. But a link-in-bio tool is infrastructure for your traffic, and the state of this vendor's own front door is worth one minute of your attention before you move a bio link onto it.
Go to dash.shorby.com, not to the pricing link on the marketing site — that page loads and then shows nothing, and app.shorby.com serves a certificate your browser will reject. The dashboard is where both the plan table and the sign-up live. Decide in advance which of the two differentiated features you are buying, because free alternatives cover everything else. If it is messenger deep-links, set one up in the first hour and click it from a phone that is not yours — the test is whether it opens the conversation cleanly on iOS and Android, not whether the page looks right.
If it is retargeting, install the pixel on day one so the audience starts building immediately. Rocket at $15 is a real starting point rather than a trap: it carries the messenger buttons and Click Insights, so you can measure from the first plan. Move up to Pro at $29 when you need a custom domain, Google Analytics next to Shorby's own numbers, Dynamic Feeds, or more than five pages.
For clients, Agency covers three projects plus $12.50 a month per extra one, so annually it beats separate Pro accounts only from the fourth: $94.50 against $96.
Distilled from Shorby's own plan table at dash.shorby.com/pricing, rendered 6 September 2026, which is where the prices live — not on the marketing site. shorby.com/pricing/ still answers HTTP 200 with a document that renders nothing at all (its markup even ships unreplaced %PUBLIC_URL% placeholders from the build), /pricing.md and /llms.txt 404, and robots.txt and sitemap.xml are absent. app.shorby.com and help.shorby.com present a certificate issued for dash.shorby.com, so a browser refuses both hostnames; dash.shorby.com itself serves over HTTPS without complaint, and that is the working address. The amounts, page limits and per-plan features below are read off that table, which states "all prices in USD, all sales are final". Re-read 25 September 2026 in the browser pane with 'All features' expanded: amounts, page limits and the USD / all-sales-final note unchanged; the expanded table adds the Agency project add-on ($12.50/mo 4th-20th, $8.33/mo 21st-100th, $5.83/mo 101st+, billed annually), team members (10 per project, Agency only), tracked clicks (10k/30k/1M) and ad-platform pixels (1/7/7). Our earlier Agency crossover ignored the add-on and has been recalculated. shorby.com/pricing/ still answers 200 with an empty shell, and app.shorby.com and help.shorby.com still fail the certificate check.
The natural comparison is Linktree or Beacons — the free-tier giants — Shorby's paid-only stance is justified only by its messenger and pixel features; decide on those. Weigh it against Linktree on the job you actually need done.
No. The plan table at dash.shorby.com/pricing (read 25 September 2026) has three paid plans and no free one: Rocket $15 a month or $12 a month billed annually, Pro $29 or $24, Agency $99 or $82. The same table states that all prices are in USD and all sales are final, so do not count on a refund if the first month disappoints; test the messenger buttons and pixels in that month and decide before the next charge.
On one ad platform. The table (read 25 September 2026) gives Rocket 1 ad-platform pixel and 10k tracked clicks, Pro 7 pixels and 30k, Agency 7 and 1M. So Rocket works if you only advertise on one platform; if you retarget on two or more, or expect more than 10k clicks, Pro at $29 a month ($24 annually) is the entry point.
Three projects are included, then you pay per project: $12.50 a month for the 4th to the 20th, $8.33 for the 21st to the 100th and $5.83 from the 101st, billed annually (table read 25 September 2026). Agency also carries 250 pages and 10 team members per project. On annual billing Agency beats separate Pro accounts from the fourth client — $94.50 against $96 — so below four clients Pro is cheaper.
It depends on whether you have the bottleneck it solves. Small teams get the most out of this category when one clear problem is already costing real hours or revenue; buying ahead of that just adds cost and another login. Price it against the hours or lost deals it removes, not against its feature list, and start on the smallest plan that covers the job.
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