By Daan Haket · Tested hands-on · written with an AI assistant · who does what

In a category where the market leader has a generous free plan, Shorby charges from day one, so it has to earn the gap. Throughout this review we weigh it against Linktree.
From $15 · per month, or $12/mo billed annually · read 2026-09-25
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Is Shorby right for you?
Your pain“Followers tap my bio link, then drop off before they ever send me a message.”
Does Shorby solve it?YesOur test (12 Nov 2026): a WhatsApp button with a pre-filled message was on our page in about 20 seconds, and Telegram, Messenger and Viber sit in the same form.
Your planRocket, $15 a month ($12 billed annually); messenger buttons included
Try Shorby →
Your pain“I pay for traffic to my link page and then lose track of everyone who clicked.”
Does Shorby solve it?YesOur test (12 Nov 2026): the pixel menu offers nine ad platforms, but adding a Google Ads ID next to a Facebook one asked us to upgrade, so plan for Pro if you run two.
Your planPro, $29 a month ($24 billed annually), with 30k tracked clicks
Try Shorby →
Your pain“Each client needs its own page, and I end up with a separate bill per client.”
Does Shorby solve it?PartlyOur test (12 Nov 2026): creating a second client project during the trial stopped at an upgrade message, and the price table lists separate projects only on Agency.
Your planAgency, $99 a month ($82 billed annually), extra projects billed on top
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Also in: Software for agencies
Transparency: the “Visit” links on this page are affiliate links: we may earn a commission if you sign up, at no extra cost to you. No vendor can pay for a better review or verdict. How we make money →
Which Shorby plan do you need?
3 plans, 3 questions, no signup.
Answer three quick questions to see your plan.
Your plan
Rocket
$15/mo, or $12/mo billed annually
5 pages, 10k tracked clicks, 1 ad-platform pixel
Your plan
Pro
$29/mo, or $24/mo billed annually
50 pages, Google Analytics, custom domains, 30k clicks, 7 pixels
Your plan
Agency
$99/mo, or $82/mo billed annually
250 pages, projects and teams, 1M tracked clicks
Prices as we read them on 2026-09-25; check the checkout before you pay. The plan button is an affiliate link: we may earn a commission, at no extra cost to you.
Formats describe this export route; offered formats may not have been inspected. Full exit test and scope ↓
We built a link page on Shorby's trial on 12 November 2026, added a WhatsApp button, tried to add a second ad platform and a second project, and opened the Rocket checkout. We stopped before paying and did not publish. We did not test export, support or downgrade.
How we tested
✓ Pricing re-verified 25 Sep 2026
| Plan | Price | What you get |
|---|---|---|
| Rocket | $15/mo, or $12/mo billed annually | 5 pages; 10k tracked clicks; 1 ad-platform pixel |
| Pro | $29/mo, or $24/mo annually | 50 pages; Google Analytics; custom domains; Dynamic Feeds; 30k tracked clicks; 7 pixels |
| Agency | $99/mo, or $82/mo annually | 250 pages; Projects & Teams from three; team members 10/project; 1M tracked clicks; 7 pixels |
Summarised from the pricing notes below; the notes carry the conditions.
Three paid plans, no free plan on the table. Rocket $15/mo, or $12/mo billed annually ($36 off the year); Pro $29/mo, or $24/mo annually ($60 off); Agency $99/mo, or $82/mo annually ($204 off). Pages included: 5 on Rocket, 50 on Pro, 250 on Agency, with Agency adding Projects and Teams from three up. Direct messenger buttons, Click Insights and Shor Rewards are on all three; Google Analytics, custom domains (per project) and Dynamic Feeds (5 per page) start at Pro.
The table states all prices are in USD and all sales are final. Note that the marketing site's own /pricing/ page renders nothing; this table is only reachable at dash.shorby.com. Agency includes three projects; each further project is $12.50/mo (4th-20th), $8.33/mo (21st-100th) or $5.83/mo (101st onward), billed annually, and Agency alone lists team members (10 per project). Tracked clicks are 10k, 30k and 1M, ad-platform pixels 1, 7 and 7. Plans change, so check the live price on their site before you buy.
Category context: Growth & Revenue. Across the 84 tools in this category that we researched with a public US-dollar price, the median entry price is about $30 a month (lowest paid plan as listed, per seat where the vendor prices per seat). Shorby’s entry price of $15 a month sits below that median. Compare pricing conditions in the Software Cost Atlas →

Its case rests on two differentiated features: messenger deep-links, one tap into WhatsApp/Telegram chats, and retargeting pixels firing on every click. If you use neither, Linktree's free tier wins; if messenger-first selling or ad retargeting is your funnel, the $15 pays for itself.
The video version of this review, from our YouTube channel.
⚡ Short on time? Watch the 30-second verdict Short.
Link-in-bio pages and short links, with messenger deep-links into WhatsApp or Telegram and retargeting pixels firing on every click.

Hands-on: tested 2026-11-12Reported by buyers: G2 and creator-tool reviews, read August 2026
Themes from the buyer-review sites listed at the foot of this page, read in August 2026. We tested Shorby ourselves on 2026-11-12, but one test is a narrow sample, so here is what other buyers report. We summarise it here because the complaints are usually the part a vendor page leaves out.
Rocket is $15 a month, or $12 if you pay for the year. Pro is $29, or $24 annually. Agency is $99, or $82 annually. Those are the amounts on Shorby's own table on 6 September 2026, in USD, with a note that all sales are final. The entry plan is less crippled than it looks. Rocket includes the messenger deep-links and Click Insights, Shorby's own click analytics, so at $15 you can both build the page and see what happens on it.
What it does not include is Google Analytics, a custom domain, Dynamic Feeds, and more than five pages. That is a real ladder rather than a hostage-taking, and it means the cheapest plan is a coherent product for a single creator. The competitive problem is elsewhere, and it is not about tiers. This is a category whose market leader gives the link page away, so Shorby has to earn the gap from day one on two differentiated things: deep-links that drop a visitor straight into a WhatsApp or Telegram conversation, and retargeting pixels that fire on every click.
If your funnel is neither messenger-first selling nor paid ads, you are paying $180 a year for a page a free tool would host. If retargeting is the reason you are here, read the pixel rows first: Rocket fires one ad platform's pixel and tracks 10k clicks, Pro seven platforms and 30k. What pushes you up to Pro is a custom domain, Google Analytics alongside Shorby's own numbers, more pixels or more than five pages, not the ability to measure at all.
Agency at $99 includes three projects, and the table prices each further one at $12.50 a month (4th-20th), billed annually. Annually, three clients cost $72 on Pro against $82 on Agency; four cost $96 against $94.50, so Agency wins from the fourth client by $1.50. What it adds beyond the arithmetic is ten team members per project and 1M tracked clicks. One thing to know before you pay, because it is not about features.
The prices above are on dash.shorby.com, the application. The marketing site's own /pricing/ page returns HTTP 200 and then renders nothing, its markup still carries unreplaced build placeholders, and the login and help subdomains, app.shorby.com and help.shorby.com, serve a certificate issued for dash.shorby.com, so a browser blocks both outright. None of that changes what the product does, and dash.shorby.com works fine once you know to go there. But a link-in-bio tool is infrastructure for your traffic, and the state of this vendor's own front door is worth one minute of your attention before you move a bio link onto it.
The first findings are at the top of this page. The rest:
We set a claim from Shorby's own pages next to what we saw in our test, on the plan named. The status says whether the two describe the same thing and match; it is not a verdict on the product. Confirmations are listed too.
| What the vendor says | What we measured | Status | What it means if you buy |
|---|---|---|---|
| Please upgrade your subscription plan to add more Ad platformsSource: our test notes, read 12 Nov 2026 | Measured 2026-11-12: A second fictitious ad platform triggered an upgrade message; the trial pixel list was not saved.Our test, 12 Nov 2026; Trial; Rocket annual checkout inspected | ConfirmedShorby: Second platform attempt in the tested trial; not a paid-tier limit. | Multiple ad platforms require upgrading on this trial route. |
| Please upgrade your subscription plan to add more projectsSource: our test notes, read 12 Nov 2026 | Measured 2026-11-12: A second project triggered an upgrade message.Our test, 12 Nov 2026; Trial; Rocket annual checkout inspected | ConfirmedShorby: Second project attempt in the tested trial only. | Multiple projects require upgrading on this trial route. |
| Note: all prices in USD all sales are finalSource: our test notes, read 12 Nov 2026 | Measured 2026-11-12: The pricing page stated all sales are final. No refund requested or legal enforceability assessed.Our test, 12 Nov 2026; Trial; Rocket annual checkout inspected | ConfirmedShorby: Displayed commercial condition only; no refund outcome tested. | Read the final-sale condition before subscribing. |
| Total: $144 per yearSource: our test notes, read 12 Nov 2026 | Measured 2026-11-12: Rocket pricing $12/month billed annually equals $144/year shown in checkout. This matches the base annual price; VAT and final tax-inclusive total unknown, same-scope cost rule unverified.Our test, 12 Nov 2026; Trial; Rocket annual checkout inspected | ConfirmedShorby: Pricing/checkout comparison: Rocket pricing $12/month billed annually equals $144/year shown in checkout. This matches the base annual price; VAT and final tax-inclusive total unknown, same-scope cost rule unverified. No verified matching cost rule. | Check the billing basis and any taxes before purchase. |
Added a WhatsApp button with fictitious number and prefilled text in about 20 seconds. The draft remained unpublished. Pixel chooser listed 9 platforms: Facebook, Google Adwords, Twitter, Pinterest, Quora, LinkedIn, Instagram, Snapchat and Google Analytics. Adding a second platform produced an upgrade gate; pixel list not saved. Adding a second project also produced an upgrade gate. Findings apply to this trial, not all paid tiers. Test date: 12 Nov 2026. We describe the friction rather than score it; this is one run with synthetic records, not a verdict on Shorby.
| What we checked | What we saw |
|---|---|
| Fields offered by the export dialog | |
| Not offered in the field selector | None noted. |
| The exported file | We did not inspect the file, so data retention and loss remain unverified. |
| Awkward but not lost | Second pixel platform and second project gated on the trial. |
| Export route | No downloaded file examined and no export or reimport performed; all export preservation checks remain not tested. |
| Export format | No downloaded file bytes examined. |
| Re-importing the export | No reimport executed. |
| Cancelling | No cancellation/downgrade performed. |
What the exit test does not show:
Kit content-media 1.0.0; run shorby-2026-11-12; observed 2026-11-12.
Each record and phase uses this kit’s checks. Counts describe this run; they are not a score or a comparison between kits.
How this compares: across our exit tests of 102 tools, 57 gave us an export file. For Shorby no usable export file reached us during the test session. Report 08: can you get your data out?
Mail timeline: not measured.
Screenshots from our test (click to enlarge)




What this test does not show:
Most of our reviews are researched rather than run. How we review explains which is which, and why we do not pretend otherwise.
Go to dash.shorby.com, not to the pricing link on the marketing site: that page loads and then shows nothing, and app.shorby.com serves a certificate your browser will reject. The dashboard is where both the plan table and the sign-up live. Decide in advance which of the two differentiated features you are buying, because free alternatives cover everything else. If it is messenger deep-links, set one up in the first hour and click it from a phone that is not yours: the test is whether it opens the conversation cleanly on iOS and Android, not whether the page looks right.
If it is retargeting, install the pixel on day one so the audience starts building immediately. Rocket at $15 is a real starting point rather than a trap: it carries the messenger buttons and Click Insights, so you can measure from the first plan. Move up to Pro at $29 when you need a custom domain, Google Analytics next to Shorby's own numbers, Dynamic Feeds, or more than five pages.
For clients, Agency covers three projects plus $12.50 a month per extra one, so annually it beats separate Pro accounts only from the fourth: $94.50 against $96.
Shorby's own plan table at dash.shorby.com/pricing, rendered 6 September 2026, which is where the prices live, not on the marketing site. shorby.com/pricing/ still answers HTTP 200 with a document that renders nothing at all (its markup even ships unreplaced %PUBLIC_URL% placeholders from the build), /pricing.md and /llms.txt 404, and robots.txt and sitemap.xml are absent. app.shorby.com and help.shorby.com present a certificate issued for dash.shorby.com, so a browser refuses both hostnames; dash.shorby.com itself serves over HTTPS without complaint, and that is the working address.
The amounts, page limits and per-plan features below are read off that table, which states "all prices in USD, all sales are final". Re-read 25 September 2026 in the browser pane with 'All features' expanded: amounts, page limits and the USD / all-sales-final note unchanged; the expanded table adds the Agency project add-on ($12.50/mo 4th-20th, $8.33/mo 21st-100th, $5.83/mo 101st+, billed annually), team members (10 per project, Agency only), tracked clicks (10k/30k/1M) and ad-platform pixels (1/7/7).
Our earlier Agency crossover ignored the add-on and has been recalculated. shorby.com/pricing/ still answers 200 with an empty shell, and app.shorby.com and help.shorby.com still fail the certificate check. Terms of service (shorby.com/terms) read 3 November 2026: except when required by law, paid subscription fees are non-refundable, which matches the all-sales-final note on the plan table.
The natural comparison is Linktree or Beacons: the free-tier giants: Shorby's paid-only stance is justified only by its messenger and pixel features; decide on those. Weigh it against Linktree on the job you actually need done.
Exit check 2026-11-12; route excerpt: No downloaded file examined and no export or reimport performed; came along (excerpts): not tested; lost (excerpts): not tested; re-import: not tested.
No. The plan table at dash.shorby.com/pricing (read 25 September 2026) has three paid plans and no free one: Rocket $15 a month or $12 a month billed annually, Pro $29 or $24, Agency $99 or $82. The same table states that all prices are in USD and all sales are final, so do not count on a refund if the first month disappoints; test the messenger buttons and pixels in that month and decide before the next charge.
On one ad platform. The table (read 25 September 2026) gives Rocket 1 ad-platform pixel and 10k tracked clicks, Pro 7 pixels and 30k, Agency 7 and 1M. So Rocket works if you only advertise on one platform; if you retarget on two or more, or expect more than 10k clicks, Pro at $29 a month ($24 annually) is the entry point.
Three projects are included, then you pay per project: $12.50 a month for the 4th to the 20th, $8.33 for the 21st to the 100th and $5.83 from the 101st, billed annually (table read 25 September 2026). Agency also carries 250 pages and 10 team members per project. On annual billing Agency beats separate Pro accounts from the fourth client: $94.50 against $96, so below four clients Pro is cheaper.
Yes. We tested Shorby ourselves on 2026-11-12; the section above says what we tested, what we found and what we did not test, and where a figure comes from the vendor's own documentation instead. Most of our reviews are researched rather than run; we say which is which. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
Best for: creators who close sales in WhatsApp or Telegram.
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