The video-minute caps are tight — 10 min/mo on Starter goes fast when you iterate, and re-generating edits burns minutes. Fantastic for avatar-led training and explainers without a studio, but not for high-volume or cinematic production. Throughout this review we weigh it against HeyGen.
Visit Synthesia → Affiliate link — we may earn a commission if you sign up; it does not change what this page says.
The video version of this review, from our YouTube channel.
⚡ Short on time? Watch the 30-second verdict Short.
✓ Pricing re-verified 14 Sep 2026
| This tool | $29 | 9th cheapest of 17 |
| Cheapest | $4.54 | SaneBox |
| Median | $29 | |
| Most expensive | $699 | Wing Assistant |
Entry price per month, USD. Our own dated readings of 17 operations & workflow tools — not a market survey, and cheapest is not best.
Basic is free and includes 1,200 credits a month, good for about 10 minutes of video. Starter is €19 a month, or €12 a month billed yearly, with 14,500 credits a year — roughly 120 minutes of video or 580 minutes of dubbing. Creator is €79 a month, or €49 billed yearly, with 44,000 credits a year, about 360 minutes of video.
Enterprise is quote-only with unlimited minutes. The banner across the top now reads “Plans now starting from €12/month — Save 38%”, where in August it advertised the same 38% from $18. Everything is priced by credits rather than by seat, so the minute allowance and not the sticker is what decides which plan you need, and a Studio avatar remains a paid add-on billed in dollars at $1,000 a year even on the euro page.
One caution we have now documented three readings running, and it has got worse rather than better: the FAQ block lower down that same page still quotes Starter at $29 a month or $264 a year and Creator at $89 a month or $804 a year. Those dollar figures are the monthly prices the cards carried in August, and the annual ones work out at $22 and $67 a month, which matches neither the old cards nor the new ones. Treat the FAQ as stale and confirm the figure at checkout. Plans change — always verify the live price on their site.
We capture Synthesia’s own pricing page every month and keep the figures, so this is our record of the page — not a forecast, and not someone else’s summary.
Synthesia's page has carried two different ladders all summer. The FAQ block has quoted $29 and $264 a year for Starter and $89 and $804 for Creator across every reading we have, and it still did on 14 September 2026; both readings also carry the $1,000-a-year Studio avatar add-on. The plan cards quoted $29 a month and $18 a month on annual billing for Starter, and $89 and $64 for Creator, when we re-read them on 17 August 2026. On 14 September 2026 those same cards served us euros from a Dutch address and lower numbers with it — €19 and €12 for Starter, €79 and €49 for Creator — while the FAQ below them did not change at all. So the internal contradiction we first documented has widened rather than closed, and the page is geo-priced on top of it.
AI avatar video for training, explainers and onboarding: type a script, no camera or actors needed. Re-generating an edit spends the minutes again.

Recurring themes from the buyer-review sites listed at the foot of this page, read in August 2026. We have not run Synthesia ourselves, so this is other buyers' experience rather than ours. We summarise it here because the complaints are usually the part a vendor page leaves out.
Free videos keep Synthesia branding and stay on their platform. If you need a file to hand to a client, you are paying. Starter is €19 a month, or €12 a month billed yearly when read from a Dutch address, and that is where downloads, the AI Video Assistant, AI Dubbing and logo removal start. It gives 1 editor plus 3 guests and 14,500 credits a year, about 120 minutes of video.
Creator at €79 a month, or €49 billed yearly, roughly triples that to 44,000 credits and about 360 minutes, and adds 5 personal avatars, API access, branded video pages, interactive videos and 1 editor plus 5 guests. The step to take seriously is not the money but the minutes: at 120 minutes a year Starter is about ten minutes a month, so a team publishing weekly will cross into Creator on volume long before it needs the features. Work out your minutes first and let that pick the plan.
Our monthly capture read this vendor's pricing page in July 2026 and again in August 2026, and the amounts were the same both times. We keep watching — the registry records what moves.
Decide monthly versus annual before anything else, because on Synthesia the two are not the same product. Annual Starter gives 120 minutes for the year; monthly Starter gives 10 minutes each month and they do not stack. Bursty work — a product launch, an onboarding library — suits annual. Steady weekly output suits monthly. Make your first video on the free plan before you pay, but know what you are testing: the free tier has 9 avatars against 125+ on Starter, and you cannot download the result.
Use it to judge whether the avatar and voice quality clears your bar, not to judge the product. Personal avatars are the feature people buy this for and the one with a real limit: 3 on Starter, 5 on Creator, unlimited only on Enterprise. If you plan to put several colleagues on camera, count heads before you pick the tier.
Distilled from Synthesia's own pricing page, read 2 August 2026
The natural comparison is HeyGen or D-ID — other AI-avatar video tools. Weigh it against HeyGen on the job you actually need done.
Read on 17 August 2026: Basic free, Starter $29 a month or $18 a month billed yearly, Creator $89 or $64 yearly, Enterprise on quote. Be aware the FAQ block on the same page quotes annual totals of $264 and $804, which come out at $22 and $67 a month rather than $18 and $64. Take the figure from your checkout, not from either block.
Count minutes, not features. The plans are metered in video-minute credits and reviewers consistently report the allowance, not the price, as what forces an upgrade — a single five-minute module reshot a few times with different voices eats a surprising share of a year's allowance. Work out your annual minutes first, then read across to the plan.
That is the most-searched thing about Synthesia on our pages, and it depends which half of the job you need. If you need a presenter on screen, the comparison is with other avatar-video tools. If you already have visuals and only need the voice, a text-to-speech tool like Murf covers that half for a fraction of the price — people search for exactly that comparison. Where reviewers say Synthesia is hard to replace is multilingual training video at consistent quality.
Usually it sits on top rather than replacing everything. Tools in this class tend to become the layer where work is tracked and handed off, while your existing systems stay the source of truth for their own data. Before you buy, map which tools it would replace outright and which it would merely sync with. If the answer is that it syncs with all of them, you are adding a layer rather than removing one.
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
Reviewed operations & workflow tools that share ground with Synthesia — comparable in what they do, not drop-in swaps:
New reviews, price changes we recorded, and the cost conditions we found. No sponsored placements. Unsubscribe anytime.
This is our researched assessment — not a paid placement. The “Visit” links on this page are affiliate links: we may earn a commission if you sign up, at no extra cost to you, and it never changes our take. How we review →