Shore Review (2026)Five Packages, Card Fees Now on Quote
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Shore is built for local appointment businesses in the German-speaking market, and the package split shows it: booking and the till are sold as separate lines, and only All-in-One carries both. Throughout this review we weigh it against Fresha.
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Pricing (2026)
✓ Pricing re-verified 26 Sep 2026
(2026-09-26, read on shore.com/en/pricing and its 'All features compared' page, in euros, excluding VAT, for businesses only) Five packages on two product lines, each with a yearly-billing and a monthly-billing rate a flat EUR 10 apart ('Yearly (Save EUR 120)'). Appointments: Booking EUR 49.90 a month billed yearly or EUR 59.90 monthly, up to 5 staff; Booking + Marketing EUR 69.90 / EUR 79.90, unlimited staff.
Till: POS EUR 49.90 / EUR 59.90, up to 5 staff; POS+ EUR 69.90 / EUR 79.90, unlimited staff. Both: All-in-One EUR 119.90 / EUR 129.90, unlimited staff. An 'Oktoberfest Sale' ('up to 40%', for a limited time, no end date given) cuts the first 12 months to EUR 29.90 / 39.90 (Booking and POS), EUR 49.90 / 59.90 (Booking + Marketing and POS+) and EUR 89.90 / 99.90 (All-in-One); list price applies from month 13.
Card-reader fees are no longer published: they are 'based on your sales' and quoted on request. Cloud TSE EUR 9/month, professional website EUR 65/month, branded web app EUR 40/month; more than 10 locations goes to Key Account. Hardware: Shore Complete bundle EUR 1,499, card reader EUR 69, dock EUR 49, stand EUR 199, cash drawer EUR 99, Epson receipt printer EUR 269.
The POS is only sold in Germany, Austria and Switzerland. 14-day free trial. Yearly payment carries a 12-month initial term; monthly billing cancels with 14 days' notice to the end of the period. Plans change — always verify the live price on their site.
Category context: Operations & Workflow. Across the 49 tools in this category that we researched with a public US-dollar price, the median entry price is $25 a month (lowest paid plan as listed, per seat where the vendor prices per seat). Compare pricing conditions in the Software Cost Atlas →
What the pricing page doesn’t say
Card fees are quoted on your sales rather than published, so the package price is not the whole bill - and the POS is only sold in Germany, Austria and Switzerland.
What Shore does
Booking and business software for local service businesses (salons, barbers, wellness, coaches): 24/7 online appointments via your website, Google and Instagram, calendar and staff scheduling, client profiles, automated reminders that cut no-shows, plus email marketing and POS. Fixed monthly price with unlimited bookings — no per-booking commission.
What buyers report about Shore
Recurring themes from the buyer-review sites listed at the foot of this page, read in August 2026. We have not run Shore ourselves, so this is other buyers' experience rather than ours. We summarise it here because the complaints are usually the part a vendor page leaves out.
- • Booking at a price point that small salons and studios can carry, and reviewers report clients using it without complaints about ease of use.
- • Representatives are described as accommodating when you can reach them.
- • Cancellation is the sore point — reviewers describe continuing to be billed for something they will never use, and messages going unanswered.
- • Bugs in the booking system: automatic sign-outs and incorrect time slots showing to customers.
- • No detailed reporting or analytics, and no review integrations.
- • Reviews split sharply — some call it a fantastic solution, others a waste of time and money. Trial it properly before committing.
The sale price ends in month 13
Shore rebuilt its price list after our 7 September reading. The Starter, Growth and Team packages, metered by employees, are gone; on 26 September 2026 the page sells five packages on two lines. Booking (EUR 49.90 a month billed yearly, EUR 59.90 monthly) and Booking + Marketing (EUR 69.90 / 79.90) are the appointment side; POS (EUR 49.90 / 59.90) and POS+ (EUR 69.90 / 79.90) are the till; All-in-One (EUR 119.90 / 129.90) carries both.
Prices exclude VAT, and yearly billing still saves a flat EUR 10 a month. The staff row is the meter: Booking and POS stop at 5, the other three are unlimited, so a sixth person costs EUR 20 a month more on either line. All-in-One is EUR 19.90 a month cheaper than Booking + Marketing plus POS+ bought separately (EUR 139.80); the two basic packages together, EUR 99.80, undercut it only while you stay at five staff.
Two things no package changes. Card-reader fees are no longer published - they are 'based on your sales' and quoted on request, where on 7 September the page listed up to 1.35% - and moving up a tier does not lower them. And the Oktoberfest price, from EUR 29.90, holds for 12 months only: on yearly billing Booking costs EUR 358.80 in year one and EUR 598.80 in year two.
How to actually use Shore
Decide which line you need first, because Shore now sells appointments and the till separately: Booking and Booking + Marketing for the online calendar, booking via your website, Google and Instagram, and reminders; POS and POS+ for the iPad till, DATEV interface and inventory; All-in-One for both. The POS is only sold in Germany, Austria and Switzerland, and the certified cloud TSE is EUR 9 a month on top. Count staff next: Booking and POS allow up to 5, every other package is unlimited.
Then ask for your card rate in writing. The page no longer publishes one - the reader's fees are quoted on your sales - so bring your monthly card volume to the consultation. Budget hardware separately: EUR 1,499 for the Shore Complete bundle, or EUR 49 to EUR 269 per piece. Finally, read the sale price as a year-one price. The Oktoberfest discount lasts 12 months, then list price applies, and yearly billing carries a 12-month initial term where monthly billing cancels on 14 days' notice. There is a 14-day free trial to decide in.
Distilled from shore.com/en/pricing and shore.com/de/preise, both read on 7 September 2026. The two language editions were fetched together on purpose: the German card states the terms explicitly - '59,90 EUR 49,90 EUR im Monat bei jaehrlicher Zahlung' - which settles that the second figure on each card is the yearly-billing rate and not a standing discount, a distinction the English layout leaves ambiguous. Plan prices, employee caps, the 1.35% card rate, the published hardware and add-on prices, the Germany/Austria/Switzerland limit on the POS and the contract terms all come from those two pages and the FAQ section on them. shore.com/llms.txt and shore.com/pricing.md both return 404, so there is no machine-readable source for this vendor. Read from a Netherlands connection; the page is region-specific and served euros. Re-read 26 September 2026 in the browser pane (shore.com/en/pricing with both the Yearly and Monthly toggle states, plus shore.com/en/pricing/all-features-compared, and shore.com/de/preise by plain fetch): the Starter/Growth/Team ladder is gone, replaced by Booking, Booking + Marketing, POS, POS+ and All-in-One; the staff row on the comparison page reads Up to 5 / unlimited / Up to 5 / unlimited / unlimited; the footnotes give each package's list price after the 12-month Oktoberfest discount; the card-reader block now says fees are based on your sales and quoted on request, and neither the English nor the German page carries a card percentage any more. Hardware, website, web-app, contract and trial terms are unchanged; Cloud TSE at EUR 9 a month is new on the page. Everything above dated 7 September 2026 is superseded by this reading.
The natural comparison is Fresha or Calendly — commission-based salon platforms or lighter pure-scheduling tools. Weigh it against Fresha on the job you actually need done.
Frequently asked questions
How long does Shore's sale price last?
Twelve months. The pricing page (read 26 September 2026) runs an 'Oktoberfest Sale' of up to 40%, for a limited time with no end date given, and each package's footnote says the discount is valid for 12 months and the list price applies afterwards. On yearly billing Booking goes from EUR 29.90 to EUR 49.90 a month and All-in-One from EUR 89.90 to EUR 119.90, all excluding VAT. Budget on the list price; the yearly option also commits you to a 12-month initial term.
What does Shore charge for card payments?
The page no longer says. Read on 26 September 2026, the card reader is listed at EUR 69 with the note that fees are based on your sales and that you should contact Shore for a quote; neither the English nor the German pricing page prints a percentage. On 7 September 2026 the same page said up to 1.35% on every tier. Ask for your rate in writing against your real monthly card volume, because it does not change with the package you choose.
Do I need All-in-One to take bookings and payments?
Only if you want both in one package. Shore sells the lines separately (read 26 September 2026): Booking plus POS costs EUR 99.80 a month on yearly billing, against EUR 119.90 for All-in-One - but both basic packages stop at 5 staff. With more staff, or with the marketing and POS+ features, the separate route is Booking + Marketing plus POS+ at EUR 139.80, and All-in-One is then EUR 19.90 a month cheaper. Either route needs a POS market Shore serves: Germany, Austria or Switzerland.
What should I weigh before buying Operations & Workflow software?
Usually it sits on top rather than replacing everything. Tools in this class tend to become the layer where work is tracked and handed off, while your existing systems stay the source of truth for their own data. Before you buy, map which tools it would replace outright and which it would merely sync with. If the answer is that it syncs with all of them, you are adding a layer rather than removing one.
Is this a hands-on review of Shore?
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
- Buyer reviews on Capterra, GetApp and Software Advice, read August 2026.
- 2026-09-26, read on shore.com/en/pricing and its 'All features compared' page, in euros, excluding VAT, for businesses only.
- A dated screenshot of that pricing page, kept on this site as the receipt.
Others in this category
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