SimplyBook.me Review (2026)Two Caps: Bookings and Features

Pricing (2026)

✓ Pricing re-verified 20 Oct 2026

Free plan, EUR 0 a month: 50 bookings a month, 1 custom feature, 1 provider, no card needed. Basic EUR 11.9 a month billed annually or EUR 13.9 monthly: 100 bookings, 3 custom features, 5 providers. Standard EUR 24.9 billed annually or EUR 29.9 monthly: 500 bookings, 8 custom features, 15 providers. Premium EUR 49.9 billed annually or EUR 59.9 monthly: 2,000 bookings, unlimited custom features, 30 providers.

Enterprise is custom-priced after a call. Annual billing saves a stated 17%. Their own page says no setup fees, no transaction fees and no per-user charges; payment processors bill their own rates separately. A 14-day trial of premium features runs without a card. Add-ons are priced in dollars on the same page: 100 SMS credits $8, 100 extra bookings $4, a custom domain with three years of SSL $119.

Currency note: on 2026-09-20 the same page served the ladder in Brazilian reais to two European networks; on 2026-10-16 and 2026-10-20 it was in euros, while a second reading on 2026-10-20 from another connection showed the same figures with dollar signs, so check the currency on the card before you compare. Plans change — always verify the live price on their site.

Category context: Operations & Workflow. Across the 52 tools in this category that we researched with a public US-dollar price, the median entry price is $27 a month (lowest paid plan as listed, per seat where the vendor prices per seat). Compare pricing conditions in the Software Cost Atlas →

What the pricing page doesn’t say

The catch

Free and Basic also carry SimplyBook.me branding on your booking page; white-label starts at Premium. Two integration limits sit in their own documentation. Calendar Sync works with web calendars only, and the help page warns it may not work with Microsoft Exchange calendars. The Zapier connector, which gained a create-booking action in June 2026, stops working once HIPAA or Google Authenticator is switched on — so the practices most likely to need HIPAA lose the Zapier route.

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What SimplyBook.me does

Online booking and scheduling system for service businesses — booking website and widget, provider calendars, automated reminders and online payments.

What buyers report about SimplyBook.me

Hands-on: tested 2026-10-30Reported by buyers: G2 and Capterra, read August 2026

Themes from the buyer-review sites listed at the foot of this page, read in August 2026. We tested SimplyBook.me ourselves on 2026-10-30, but one test is a narrow sample, so here is what other buyers report. We summarise it here because the complaints are usually the part a vendor page leaves out.

When the paid plan is worth it

The free plan is genuinely usable and that makes the decision unusually clear: 50 bookings a month, one provider, one custom feature, no card. If you take fewer than 50 appointments a month and work alone, you may never need to pay. What pushes you up is rarely the booking count — it is the custom features. Free gives you one, Basic three, Standard eight, and only Premium makes them unlimited.

Intake Forms, Accept Payments, Coupons & Gift Cards and Membership are each one entry on SimplyBook.me's own custom-features list; ordinary reminders are not on that list at all. So it is the paid extras that move you, and a business wanting all four is at Basic's ceiling of three before it starts, which means Standard at EUR 24.90. The other trigger is your own branding. Free and Basic show SimplyBook.me on your booking page; the white-label footer starts at Premium (EUR 49.90 annual), and full branding with a branded favicon only at quote-only Enterprise.

If you are sending clients to that page from your own site, price that in before you compare with the cheaper tiers.

What we found running SimplyBook.me ourselves

Hands-on · 2026-10-30

The first findings are at the top of this page. The rest:

• We found no way to export services or settings. The reports cover bookings, clients, sales and payments only.
• After the trial you can only drop to the Free plan from seven days before it ends. Basic (€ 11.90 a month, billed yearly) was blocked for us because the trial already used four custom features and Basic allows three.

Claim vs. what we measured

We set a claim from SimplyBook.me's own pages next to what we saw in our test, on the plan named. The status says whether the two describe the same thing and match; it is not a verdict on the product. Confirmations are listed too.

What the vendor says	What we measured	Status	What it means if you buy
free 14-day trialSource: simplybook.me, read 29 Oct 2026	Measured 2026-10-30: The app shows fourteen days left and an end date of 13 November. Free can be selected only in the final seven days of trial.Our test, 30 Oct 2026; Free trial (14 days)	ConfirmedCompared on the free trial account as it opened, with 50 bookings and 5 providers.	Immediate selection of Basic is blocked by the custom-feature limit.
free 14-day trialSource: simplybook.me, read 29 Oct 2026	Measured 2026-10-30: No checkout opened. The plan overview or free editing route does not establish a tax-inclusive payable total.Our test, 30 Oct 2026; Free trial (14 days)	Not testableSame trial account; yearly plan prices were read in the app, without opening Buy now.	Final currency, tax, term, seats, fees and payment total remain unverified.

Exit test: can you take your data out?

Created two services from the booking kit, without making bookings or client records. Test date: 30 Oct 2026. We describe the friction rather than score it; this is one run with synthetic records, not a verdict on SimplyBook.me.

What we checked	What we saw
Fields offered by the export dialog
Not offered in the field selector	None noted.
The exported file	We did not inspect the file, so data retention and loss remain unverified.
Awkward but not lost	Services became bookable immediately. The company was listed on Booking.page without an opt-in, using the registration phone number. The tester removed the marketplace listing and recorded the deletion confirmation. The trial already used four custom features, preventing selection of Basic, which allows three.
Export route	Manage > Services, Reports and Settings were inspected; no service or configuration export was offered in the visible UI.
Export format	No service export file; booking and client reports are different objects and were not tested.
Re-importing the export	No service import route was found; restoration remains untested.
Cancelling	Cancellation, expiry and account deletion were not tested. The control date, where recorded, is planning only.

What the exit test does not show:

• Full signup screen count and first-result setup speed.
• Actual cancellation, expiry and deletion.
• All kit fields that were not entered.
• Application reimport or restoration.

Kit check counts

Kit boekingen-evenementen 1.0.0; run simplybook-me-2026-10-30; observed 2026-10-30.

• export / AIBM-001: Of 10 checks: 0 kept, 0 changed, 0 lost, 0 not offered, 10 not tested
• export / AIBM-002: Of 10 checks: 0 kept, 0 changed, 0 lost, 0 not offered, 10 not tested
• reimport / AIBM-001: Of 10 checks: 0 kept, 0 changed, 0 lost, 0 not offered, 10 not tested
• reimport / AIBM-002: Of 10 checks: 0 kept, 0 changed, 0 lost, 0 not offered, 10 not tested

Each record and phase uses this kit’s checks. Counts describe this run; they are not a score or a comparison between kits.

Mail in the first 14 days

Mail timeline: not measured.

Screenshots from our test (click to enlarge)

What this test does not show:

• Taking a booking and exporting bookings or clients
• Payments
• Contacting support

Most of our reviews are researched rather than run — how we review explains which is which, and why we do not pretend otherwise.

Questions we are still checking

How to actually use SimplyBook.me

Count two numbers before you pick a plan, because they cap you independently: appointments a month, and how many custom features you actually need switched on. Most people size on bookings, hit the feature ceiling first, and upgrade twice. Start on Free rather than the trial. The 14-day trial runs on premium features, so it tells you what the top plan feels like and not whether the tier you intend to buy is enough.

Free is permanent and renews monthly — build the real booking page there. Build the booking page first, then count what you actually need switched on, because their custom-features list is where the plan ladder bites: Intake Forms, Accept Payments, Coupons & Gift Cards and Membership are each one entry on it. Connect your payment processor after that, remembering their fees are charged by Stripe, PayPal or Square directly and not by SimplyBook.me.

Use the trial knowing what it leaves out: most custom features are included, but Coupons & Gift Cards, HIPAA, Import Clients and Point of Sale are not, so a clinic that needs HIPAA or a business moving an existing client list cannot test either before paying. The Free plan has no time limit but, per the pricing FAQ, has to be renewed monthly — put that date in your calendar so the booking page does not lapse.

If your team runs on Outlook with Microsoft Exchange, test Calendar Sync on day one.

The natural comparison is Calendly or Acuity Scheduling — simpler scheduling tools.

Visit SimplyBook.me →

Frequently asked questions

Can you export your data from SimplyBook.me?

Exit check 2026-10-30; route excerpt: Manage > Services, Reports and Settings were inspected …; came along (excerpts): not_tested; lost (excerpts): not_tested; re-import: not tested.

Why did the pricing page quote Brazilian reais?

On 20 September 2026 SimplyBook.me served its pricing page in reais to us from two European networks, with BRL in the page's own markup and no currency switcher. When we re-read it on 16 October 2026 the ladder was back in euros (EUR 11.9, 24.9 and 49.9 a month billed annually). The page picks the currency for you, so check which one the plan card shows before you compare it with another tool.

Which limit will I hit first?

Whichever of the three moves fastest for you, because they move independently. Every plan is bounded by monthly bookings (50, 100, 500, 2,000), by how many premium custom features you may have switched on at once (1, 3, 8, then unlimited) and by staff providers (1, 5, 15, 30). A two-chair salon with 300 bookings a month is nowhere near the Standard booking cap but can outgrow its feature count; a solo therapist who wants HIPAA and intake forms hits the feature wall while using a fraction of the bookings. Their FAQ, read 20 September 2026, is clear that free custom features never count against the limit — only premium ones do — and that you can toggle premium features on and off without losing data, which makes the feature ceiling a scheduling problem rather than a hard stop.

What happens when I run out of bookings mid-month?

Nothing breaks, which is the useful part. Their FAQ, read 20 September 2026, says the account stays active, your data stays safe and the booking page stays online; you get a notification with the choice to upgrade or buy additional bookings, and existing bookings are unaffected — customers can still view, reschedule or cancel. What you cannot do is take new ones until you pay. Worth knowing alongside the fee structure: SimplyBook.me itself charges no transaction fee, no setup fee and no per-user fee, but SMS credits, AI Booking credits, WhatsApp credits and extra bookings are metered add-ons, and your payment processor (Stripe, PayPal, Square, Authorize.net) bills its own rate on top.

What do SimplyBook.me's add-ons cost?

The add-on list on the pricing page (read 20 October 2026) is in dollars even when the plans show euros: 100 SMS credits $8, 100 WhatsApp credits $8, 100 AI Voice Booking credits $8, 100 extra bookings $4, Social Media & Ads $11 a month, a custom domain with three years of SSL $119, your own SMS gateway $149, and account-manager help at $100 an hour. The page notes that custom domains, SMS gateways and SMS credits are never part of the subscription fee.

Is the paid Full Setup worth considering?

It is a fixed package rather than consulting time: from €450, SimplyBook.me's account managers gather your company details in a meeting, then give four hours of setup, one hour with a designer, a recorded one-hour training session, a tutorial playlist and two months of premium subscription (pricing page, read 20 October 2026). Compare that with the $100 an hour listed for ad-hoc account-manager help.

Which features sit on which SimplyBook.me plan?

From the pricing FAQ, read 20 October 2026: Standard adds Client App branding and the HIPAA and SAML SSO custom features; Premium unlocks Payments PRO, the QuickBooks, FreshBooks and Xero integrations and the white-label page footer; Enterprise adds the Cluster Interface for multi-location access, a dedicated account manager, Queue Manager, a High Load API, full white label, a branded favicon and a choice of data location. Upgrades apply instantly with prorated billing, and a cancelled paid plan stays active until the end of the period.

How does SimplyBook.me compare with Shore?

Shore's own page (read 26 September 2026, euros excluding VAT) prices its Booking package at EUR 49.90 a month billed yearly for up to 5 staff, and its All-in-One with a till at EUR 119.90. SimplyBook.me's Basic covers 5 providers at €11.9 billed annually but caps you at 100 bookings and 3 custom features a month, and Premium reaches 30 providers at €49.9. If you need appointments and point of sale in one contract, Shore is the comparison; for booking alone SimplyBook.me is the cheaper way in.

Is this a hands-on review of SimplyBook.me?

Yes. We tested SimplyBook.me ourselves on 2026-10-30; the section above says what we tested, what we found and what we did not test, and where a figure comes from the vendor's own documentation instead. Most of our reviews are researched rather than run; we say which is which. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.

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