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The free plan is a chat button.
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✓ Pricing re-verified 18 Sep 2026
Free: a WhatsApp chat button with unlimited conversations, custom size and location, and prefilled messages. Pro $6.99 a month or $67.10 a year, a 20% saving: premium button designs, a WhatsApp widget, text customisation, product URLs in messages, custom hours, reports, and abandoned-cart and order-confirmation messages you send manually. Power Automation $79.99 a month or $719.88 a year, a 25% saving: automated abandoned-cart recovery, WhatsApp marketing campaigns, customisable automated messages, bulk messaging to Shopify segments, an inbox with Shopify integration and the official WhatsApp Business API.
Two bills, and the smaller one is the subscription. Read on 18 September 2026 and unchanged since 22 August: Free for the chat button, Pro $6.99 a month or $67.10 a year, Power Automation $79.99 or $719.88 a year, Elite $159.99 or $1,439.88 a year. On top of that Meta charges per conversation on the WhatsApp Business API, and Dondy can only quote a floor — from $0.0158 on Power Automation and from $0.0126 on Elite, both in the US — because the real rate depends on the destination country and the conversation type. Both top tiers include 1,000 one-click messages every 30 days. So the honest way to budget is last month's abandoned carts times the rate for the countries they came from, added to the plan price.
Power Automation at $79.99. That is where the product starts, and the gap below it is wider than the $73 suggests. Free gets a chat button. Pro at $6.99 buys better button designs, a widget, product URLs, custom hours, reports, and abandoned-cart and order-confirmation messages that you send by hand — which is a demo, not a channel. Automated cart recovery, marketing campaigns, bulk messaging to Shopify segments, the Shopify-integrated inbox and the official WhatsApp Business API all begin at Power Automation. If the plan is to recover carts automatically, read $79.99 as the entry price and treat the two tiers under it as a chat widget with extras.
On messaging volume alone, only if you are very large. Elite costs $80 a month more and lowers the quoted conversation floor from $0.0158 to $0.0126, a saving of $0.0032 per conversation, so on rates alone the step repays itself at roughly 25,000 conversations a month. Below that volume the $80 is buying features rather than arithmetic: an AI chatbot for sales and support with corrections and training, AI product recommendations, a five-agent WhatsApp inbox, green-tick verification assistance, a VIP account manager and unlimited flows. The five-agent inbox is the one to watch, because WhatsApp is a personal inbox and customers reply: if your cart messages generate conversations, you have acquired a support channel and the seat count starts to matter more than the rate.
Usually yes for the major platforms, but check yours specifically. Tools in this class typically ship native connectors for the big CMS, CRM and email platforms and fall back on Zapier, webhooks or an API for everything else. The practical question is whether your stack is on the native list or needs glue, because a missing native connector normally means either manual work or a paid middleware layer. Check the integrations page for your exact tools before you buy.
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Reviewed marketing tools that share ground with Dondy — comparable in what they do, not drop-in swaps:
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