Drip Review (2026)“Unlimited” Sending Stops at 30,000

MarketingResearched assessment · by Daniel HaketUpdated 2026-09-26

The word “unlimited” quietly expires.

Best for: an online store on Shopify, WooCommerce or BigCommerce that already has order data worth segmenting and wants ecommerce playbooks — abandoned cart, welcome series, post-purchase — without assembling them by hand. The pricing model suits a list that grows steadily and mails at a normal cadence, because you pay for people rather than per seat or per feature, and every plan carries the whole feature set.

Who should skip it: if you are not selling online: Drip says an ecommerce store is not required but that the platform is built for one, and you would be paying for the half you cannot use. Skip it too if your list is large and you mail often, because the send allowance caps at twelve per contact per month once you are past the small tiers. The same goes past 175,000 people, where the published ladder ends and pricing becomes a conversation.

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Pricing (2026)

✓ Pricing re-verified 17 Sep 2026

One ladder, no tiers: you drag a slider to your list size and Drip prints a monthly price. The page now headlines it as paying for your list size and how many emails you send. 1-2,500 people is $39, then $49 at 3,000, $59 at 3,500, $69 at 4,000, $79 at 4,500, $89 at 5,000, $99 at 6,000, $109 at 7,000, $124 at 8,000, $139 at 9,000, $154 at 10,000, $169 at 12,500, $209 at 15,000, $249 at 17,500, $289 at 20,000, $329 at 22,500, $369 at 25,000, $409 at 27,500, $449 at 30,000 and $489 at 32,500; from there it climbs $40 a rung to $609 at 40,000, $649 at 45,000 and $699 at 50,000, after which every extra 5,000 people costs $50 — $1,299 at 110,000, $1,949 at 175,000, and a last published rung of $1,999 for 175,001-180,000 people.

Frequently asked questions

What will Drip cost for my list size?

There is one slider and no tiers, so the price is a lookup rather than a decision. Read on drip.com/pricing on 17 September 2026: $39 for 1-2,500 people, $49 to 3,000, $59 to 3,500, $69 to 4,000, $79 to 4,500, $89 to 5,000, $99 to 6,000, $109 to 7,000, $124 to 8,000, $139 to 9,000, $154 to 10,000 and $169 to 12,500. After that it moves in $40 steps of 2,500 people to $449 at 30,000, then $50 per 5,000 people from $699 at 50,000 up to $1,949 at 175,000. The last published rung is $1,999 for 175,001-180,000; above that the price is replaced by an invitation to book a demo. Worth knowing before you compare: the worst value on this ladder is a list of 5,000 people, at 1.78 cents per contact, and growing past that point makes each contact cheaper rather than dearer.

Is “unlimited email sends” really unlimited?

Up to a point that the page states but does not flag. On 17 September 2026 the bullet reads “Unlimited email sends” on every rung to 30,000 people. Move the slider one person further and the same bullet becomes “390,000 email sends”, and it stays a number from there on: 600,000 at 50,000 people, 900,000 at 75,000, 2,160,000 on the last published rung at 180,000. In every case the allowance is exactly twelve sends a month per person at the top of your bracket. For a monthly or weekly newsletter that ceiling is far away. For a list that mails several times a week it is not, and the arithmetic is worth doing before you migrate rather than after. Note too that unlimited sending is switched off during the 14-day trial, so the trial will not show you where the ceiling sits.

What do I get on a higher rung besides room for more contacts?

Two things, and both have an exact address on the slider. Chat support is the first: up to 5,000 people the card reads “Email support”, and “Chat and email support” appears at $99, the 5,001-6,000 rung. Free migration and personalized onboarding are the second, and they are newer: they appear at the 15,001-17,500 rung ($249) and are absent on every rung below it, which matters if you are moving a list off another platform and were planning to do it on the entry price. Everything else on the card is carried at every price, including up to 50 workflows, unlimited sub-accounts, dynamic segments, onsite campaigns, open API access and the Drip MCP connector, which their FAQ says is included at no extra cost and connects the account to an AI client in about five clicks. All read 17 September 2026.

What should I weigh before buying Marketing software?

Usually yes for the major platforms, but check yours specifically. Tools in this class typically ship native connectors for the big CMS, CRM and email platforms and fall back on Zapier, webhooks or an API for everything else. The practical question is whether your stack is on the native list or needs glue, because a missing native connector normally means either manual work or a paid middleware layer. Check the integrations page for your exact tools before you buy.

Is this a hands-on review of Drip?

This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we have no affiliate relationship with Drip — we earn nothing whether you sign up or not.

What this page is based on

Buyer reviews on the Shopify App Store and Capterra, read August 2026.
Ladder re-read on drip.com/pricing on 17 September 2026; every rung below was confirmed on the live slider and matches the page's own pricing object.
A dated screenshot of that pricing page, kept on this site as the receipt.

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