You pay for contacts, not sends — so a large, quiet list costs the same as a large, active one, and dormant subscribers are literally a line item. Throughout this review we weigh it against Mailchimp.
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✓ Pricing re-verified 14 Sep 2026
Contact-based, on three tiers - Lite (with a monthly send cap of five times your contact count), Essentials (unlimited sends) and Premier (priority and phone support). We could not re-verify a plan amount on 2026-09-14 either: the page prints the euro sign and the words '/month' with nothing between them until you pick a contact count in its slider. That is now the fourth reading in a row with no plan price in the page itself.
Because the price is behind a slider. We captured the pricing page in July 2026, in August 2026 and again on 16 August 2026, and in none of those does the page itself carry a plan amount — you have to choose a contact count first. Budget for that: the number you get depends entirely on list size, and list size is the thing that grows.
No. There is a 30-day free trial capped at 500 contacts, and after that every tier is paid. That is a real difference against the rivals reviewers compare it to, several of which keep a permanently free tier.
Because billing counts list memberships rather than people. An agency owner reviewing on TrustRadius put it plainly: one person on five lists counts as five subscribers, and they would rather have one central list with tags. If you segment by keeping parallel lists, you are paying for the overlap.
It depends on whether you have the bottleneck it solves. Small teams get the most out of this category when one clear problem is already costing real hours or revenue; buying ahead of that just adds cost and another login. Price it against the hours or lost deals it removes, not against its feature list, and start on the smallest plan that covers the job.
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