The four tiers sell two different products, and only one of them is self-serve.
Visit Claap → Affiliate link — the rest of this page is the honest version, including who should skip it.
✓ Pricing re-verified 4 Sep 2026
Priced per license per month, in euros, with no dollar column anywhere on the page. Basic is €0: 10 videos per user, 300 minutes of recording in total rather than per month, calendar and conference-call sync, 99-language transcript, basic AI summary, the Chrome recorder extension and a collaborative workspace, capped at 5 licenses, no guests, one team, one channel, 3 video uploads and 3 months of recording storage. Pro is €24 per license a month billed yearly or €30 monthly: unlimited recordings, 1,000 minutes a month, 500 AI credits per license pooled across the workspace, advanced AI summaries, meeting insights, AI video editing, 10+ integrations, speaker and video insights and private channels, with 50 licenses, 50 guests, 10 uploads a month and 2 years of storage.
Per license per month, in euros: Basic €0, Pro €24 on annual billing or €30 monthly, Business €48 or €60, Enterprise on quote (read 4 September 2026). Free Basic licenses for colleagues who only watch and comment are included on every tier, up to 5 on the free workspace and 50 on Pro and Business.
No. CRM auto-complete, AI coaching and deal insights start on the Business tier, and Business has no self-serve checkout — the button says Contact us. The pricing FAQ also states that a free trial of a paid plan is unlocked by their sales team, so both the purchase and the test run through a conversation.
That is its main claim to the contrary: Claap markets a no-bot recorder that captures Zoom, Google Meet, Teams, phone and in-person conversations without a visible participant joining the call. Bot recording is available and customisable if you prefer it, and the free tier is enough to test which your prospects react better to.
Not forever, unless you are on Enterprise. The comparison table gives 3 months of recording storage on Basic, 2 years on Pro and 3 years on Business, with unlimited storage only on Enterprise. If your call archive is a compliance or evidence record, ask what happens at the limit before you commit.
Most tools in this category plug in rather than replace. Check which direction the data flows and whether the sync is genuinely two-way, because a one-way push creates a second source of truth that your reps will quietly stop trusting. If it does aim to replace your CRM, price the migration honestly: history, custom fields and reporting rarely move across cleanly.
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The sales & crm tools closest to Claap that we have also reviewed. They overlap rather than match:
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