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ClaapClaap Review (2026)The Sales Half Costs €48 and a Phone Call

Sales & CRMResearched assessment · by Daniel HaketUpdated 2026-09-04

The four tiers sell two different products, and only one of them is self-serve.

Best for: revenue teams that want every call captured without a notetaker bot joining the meeting, and want those calls to end up as CRM fields, coaching and deal signals rather than as transcripts nobody reopens — with enough seats to make a sales conversation worth having.
Full review: Claap on marketingandsalessoftware.com

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Pricing (2026)

✓ Pricing re-verified 4 Sep 2026

Priced per license per month, in euros, with no dollar column anywhere on the page. Basic is €0: 10 videos per user, 300 minutes of recording in total rather than per month, calendar and conference-call sync, 99-language transcript, basic AI summary, the Chrome recorder extension and a collaborative workspace, capped at 5 licenses, no guests, one team, one channel, 3 video uploads and 3 months of recording storage. Pro is €24 per license a month billed yearly or €30 monthly: unlimited recordings, 1,000 minutes a month, 500 AI credits per license pooled across the workspace, advanced AI summaries, meeting insights, AI video editing, 10+ integrations, speaker and video insights and private channels, with 50 licenses, 50 guests, 10 uploads a month and 2 years of storage.

Frequently asked questions

How much does Claap cost?

Per license per month, in euros: Basic €0, Pro €24 on annual billing or €30 monthly, Business €48 or €60, Enterprise on quote (read 4 September 2026). Free Basic licenses for colleagues who only watch and comment are included on every tier, up to 5 on the free workspace and 50 on Pro and Business.

Can I try or buy the CRM features without talking to sales?

No. CRM auto-complete, AI coaching and deal insights start on the Business tier, and Business has no self-serve checkout — the button says Contact us. The pricing FAQ also states that a free trial of a paid plan is unlocked by their sales team, so both the purchase and the test run through a conversation.

Does Claap put a bot in my meetings?

That is its main claim to the contrary: Claap markets a no-bot recorder that captures Zoom, Google Meet, Teams, phone and in-person conversations without a visible participant joining the call. Bot recording is available and customisable if you prefer it, and the free tier is enough to test which your prospects react better to.

How long does Claap keep my recordings?

Not forever, unless you are on Enterprise. The comparison table gives 3 months of recording storage on Basic, 2 years on Pro and 3 years on Business, with unlimited storage only on Enterprise. If your call archive is a compliance or evidence record, ask what happens at the limit before you commit.

What should I weigh before buying Sales & CRM software?

Most tools in this category plug in rather than replace. Check which direction the data flows and whether the sync is genuinely two-way, because a one-way push creates a second source of truth that your reps will quietly stop trusting. If it does aim to replace your CRM, price the migration honestly: history, custom fields and reporting rarely move across cleanly.

Is this a hands-on review of Claap?

This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is genuinely good and bad at, and we earn a commission only if you sign up, at no cost to you.

What this page is based on

We list our sources because most review sites do not. How we review →

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Others in this category

The sales & crm tools closest to Claap that we have also reviewed. They overlap rather than match:

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