Landing Page CRO Audit
Free tool · by Daniel HaketMost landing pages leak conversions for boring, fixable reasons. Tick what your page already does across clarity, trust, call-to-action and friction, and get an instant grade plus the gaps worth fixing first.
Tick everything your landing page already does. You’ll get an instant grade and the biggest gaps to fix.
Clarity
Trust
Call to action
Friction & speed
What this free tool is great for: a quick, one-off job with no signup — it runs entirely in your browser, so nothing leaves your device and there's nothing to manage.
Its honest limit: it's a self-assessed checklist — it can't measure your real visitors, prove which fix actually lifts conversions, or build and A/B test the better page for you.
Conversion is leak-fixing, not magic
Most people assume a landing page converts better because of a clever headline. Occasionally true — but far more often the wins come from plugging leaks: the quiet reasons visitors leave. Every unchecked box in the audit above is one of those leaks, and they compound. Fix the obvious ones before you agonise over word choice.
The four things every page must nail
Clarity — can a stranger tell what you do, and what you want them to do, within five seconds? Confusion is the biggest silent killer. Trust — do they believe you enough to act? Proof, a clear price and a human touch do the heavy lifting. Call to action — is the next step obvious, singular and low-friction, or are you asking for a phone number you don't need yet? Friction and speed — every extra second of load time, every pop-up, every wall of text is a reason to bounce.
The most common leaks
In practice the same handful show up again and again: a headline that describes a feature instead of an outcome; no social proof above the fold; a page trying to do five jobs at once; a button that just says Submit; and a team that redesigns on opinion instead of evidence. None of these need a designer to fix — they need someone to notice them, which is exactly what the checklist forces.
Why you have to test, not guess
Best practices point you in the right direction, but your visitors have the only vote that counts. What lifts conversions for one audience can flop for another. So treat the audit as a list of hypotheses: fix the clearest leaks, then run an A/B test to confirm the change actually moved the number rather than trusting your gut.
Score, fix, test, repeat
Conversion isn't a one-time project; it's a loop. Audit, fix the biggest gap, test it, keep what wins, and go again. Building and testing those page variants without a developer is what a tool like Unbounce is for — the audit tells you what to change, the test tells you whether you were right.
Frequently asked questions
How is the conversion score calculated?
It's the share of proven conversion best-practices your page already follows across four areas: clarity, trust, call-to-action and friction/speed. More boxes ticked means fewer obvious leaks — but it's a directional checklist, not a substitute for testing on your real traffic.
What should I fix first?
Start with your weakest area (the tool flags it) and the specific unchecked items it lists. Clarity and call-to-action issues usually move the needle fastest, because they affect every visitor.
Is this based on my actual page?
It's self-assessed — you tick what's true — which keeps it private and instant. For hard proof of what works on your traffic, run an A/B test.
More free growth & marketing metrics
This tool is free and runs entirely in your browser. The link above is an affiliate link: we may earn a commission if you sign up, at no extra cost to you, and it never changes our honest take.