Convert Review (2026)
The meter is tested users, and it keeps running: blow past your monthly allowance and overuse blocks land at $399-699 unless you hard-cap them — and every extra custom domain is $1,000 a year.
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Pricing (2026)
✓ Pricing re-verified 21 Aug 2026
15-day standard free trial — through our link it's an exclusive 30-day full-access trial (verified 16 Jul 2026, no credit card). Growth $399/mo, or $299/mo paid annually ($3,588/yr), and includes 100K tested users a month; Pro $599/mo, or $420/mo annually ($5,040/yr), and includes 1M a month; Enterprise on request. Overuse is metered — $399 per extra 100K on Growth, $699 per 250K on Pro, and it can be switched off — and each additional custom domain costs $1,000/year.
Convert deliberately ships no heatmaps or exit popups, calling this a best-of-breed strategy, and charges no extra fee for its integrations. Plans change — always verify the live price on their site.
What the pricing page doesn’t say
The friendly $299 headline assumes annual prepay; month-to-month is $399. One thing people misprice, and it is not the test itself: everyone expects an experiment to end when the subscription does. The trap is the winner. Convert describes itself as a client-side tool where “adding just one snippet of code on your site will then do all of the magic”. So a winning variant you leave running in the visual editor is not a change to your site — it is a rendering by their script.
Ship the winner into your own code, or you are paying rent on a result you already bought.
What Convert does
Privacy-first A/B testing platform — experiments, personalization and feature rollouts, priced by tested users. Via our link: an exclusive 30-day full-access trial (standard is 15 days).
What buyers report about Convert
Recurring themes from the buyer-review sites listed at the foot of this page, read in August 2026. We have not run Convert ourselves, so this is other buyers' experience rather than ours. We summarise it here because the complaints are usually the part a vendor page leaves out.
- • It bills per unique tested visitor, not per page load — one person viewing five pages counts once. That is a materially better meter than the competition uses.
- • Reviewers get direct access to the people who build it, up to and including the CEO. For a testing tool that is unusual and it shows in the support ratings.
- • $299/month annually on Growth for 100,000 tested users, $420 on Pro. Overage is $399 per extra 100,000. Reviewers call it expensive and that is the main complaint.
- • The interface is simpler than Optimizely and VWO, which cuts both ways — less to learn, less to do.
- • The newer visual editor uses a layout unlike the rest of the category and reviewers stumble over it.
- • Onboarding below the Growth plan is thin.
When the paid plan is worth it
The step from Growth to Pro is $121 a month on the annual rate — $299 against $420 — and the allowance behind those numbers decides everything. Growth includes 100K tested users a month; Pro includes 1M. Ten times the headroom for forty per cent more money. The overage rates differ too: Growth charges $399 for each extra 100K, which is $3.99 per thousand, while Pro charges $699 per 250K, or $2.80.
Put the two together and Growth stops making sense the moment you exceed it even once — 200K tested users on Growth is $299 plus one $399 block, so $698 a month, against $420 on Pro for five times that headroom. What upgrading does not solve sits outside the plans. Overage can be switched off, which turns a surprise bill into a hard stop, so decide which failure mode you prefer before launching a large test.
Each additional custom domain is $1,000 a year at every tier, which for an agency or a multi-brand business can exceed the subscription itself. The trial is 15 days as standard; through our link it is 30 days with full access and no credit card (verified 16 July 2026).
How to actually use Convert
Installation is one tracking script, but the work that decides whether a test is trustworthy is the QA pass. Convert documents it as four stages: draft in the Visual Editor using Preview Variation URLs, then check with Force Variation URLs, then QA the whole setup while viewing the experiment report, then launch. The two URL types are not interchangeable. Preview URLs ignore your Site Area and Audience conditions, while Force Variation URLs evaluate them and only work on active experiments, never on drafts.
Install the Chrome QA Widget first: it is the primary QA tool and it does not run on the legacy snippet, so a site still on the old script has to update before it can use the overlay. Run QA in an incognito window, because Convert's own guidance is that testers are commonly bucketed into the original and conclude the experiment is broken. If your site uses a consent platform, cookies may not be set until consent is granted, which breaks bucketing during QA.
Distilled from Convert's help centre, chiefly the QA Guide and 'Convert Experiences Basics' at support.convert.com, read 21 August 2026.
Convert vs VWO, side by side
Both columns come from the same place: each vendor’s own published pricing, read on the date shown in the sources at the foot of this page. We do not average them into a score.
Both names above are affiliate links: we may earn a commission if you sign up, at no extra cost to you. Neither changes what this table says: both columns come straight from the vendors’ own pricing pages.
The natural comparison is VWO — VWO is the broad experimentation suite where testing is one module; Convert focuses squarely on A/B testing with GDPR-first positioning — compare the add-on costs (API, domains) on both before deciding.
More on Convert
Everything we publish about Convert links back here — the review stays the honest hub:
The ex-banker filter — the same yardstick on every review (how we review): My ex-banker filter is simple: does Convert remove a real cost — time, errors, missed revenue — bigger than what it charges? If the job above is genuinely yours, it's worth a look. We never publish fake or “exclusive” prices, so always confirm the current plan on their site.
Frequently asked questions
What should I weigh before buying Marketing software?
Usually yes for the major platforms, but check yours specifically. Tools in this class typically ship native connectors for the big CMS, CRM and email platforms and fall back on Zapier, webhooks or an API for everything else. The practical question is whether your stack is on the native list or needs glue, because a missing native connector normally means either manual work or a paid middleware layer. Check the integrations page for your exact tools before you buy.
Is this a hands-on review of Convert?
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is genuinely good and bad at, and we earn a commission only if you sign up, at no cost to you.
- Buyer reviews on G2, Capterra, TrustRadius and Gartner Peer Insights, read August 2026.
- Re-verified 2026-08-21 on their own pricing page.
- A dated screenshot of that pricing page, kept on this site as the receipt.
We list our sources because most review sites do not. How we review →
Others in this category
The marketing tools closest to Convert that we have also reviewed. They overlap rather than match:
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