Convert Review (2026)
The IT and productivity layer is where small, reliable tools quietly give you hours back — or, done wrong, add another login to babysit. So where does Convert actually fit?
What Convert does
Privacy-first A/B testing platform \u2014 experiments, personalization and feature rollouts, priced by tested users, with a 15-day free trial.
Pricing (2026)
(2026) 15-day free trial. Growth $399/mo, or $299/mo paid annually ($3,588/yr), for 100K tested users a month; Pro $599/mo, or $420/mo annually ($5,040/yr); Enterprise on request. Overuse is metered — $399 per extra 100K on Growth, $699 per 250K on Pro (it can be switched off) — and each additional custom domain costs $1,000/year. Plans change — always verify the live price on their site.
The honest knock
The meter is tested users, and it keeps running: blow past your monthly allowance and overuse blocks land at $399-699 unless you hard-cap them — and every extra custom domain is $1,000 a year. The friendly $299 headline assumes annual prepay; month-to-month is $399.
The natural comparison is VWO — VWO is the broad experimentation suite where testing is one module; Convert focuses squarely on A/B testing with GDPR-first positioning — compare the add-on costs (API, domains) on both before deciding. Decide by which one fits the job above, not by the louder brand.
My ex-banker filter is simple: does Convert remove a real cost — time, errors, missed revenue — bigger than what it charges? If the job above is genuinely yours, it's worth a look. We never publish fake or “exclusive” prices, so always confirm the current plan on their site.
Frequently asked questions
Is Convert secure and reliable enough to depend on?
It depends on the job. Convert is best for CRO teams running serious A/B and multivariate testing who want a privacy-first, GDPR-friendly alternative to the big experimentation suites; if that's you, it tends to pay for itself in saved time. If not, hold off. We don't publish fixed prices because they change — check Convert's live pricing before deciding.
Who should not use Convert?
Skip it if your traffic is modest — statistical significance needs volume, and 100K tested users a month is more than most small sites can use — or your landing-page tool's built-in testing covers it. Buying a tool to fix a problem you don't have yet just adds cost and another login to manage.
Is this a hands-on review of Convert?
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is genuinely good and bad at, and we earn a commission only if you sign up, at no cost to you.
Tools that do the same job
Weighing Convert against the field? These are the closest marketing tools we've reviewed — same job, different trade-offs:
New dossiers, cost-traps we found, and tools that earned a keep — no hype, no sponsored-disguised-as-advice. Unsubscribe anytime.
This is our researched assessment — not a paid placement. The link above is an affiliate link: we may earn a commission if you sign up, at no extra cost to you, and it never changes our take. How we review →