Thryv Review (2026)$85 or $340, Nothing Between

Pricing (2026)

✓ Pricing re-verified 19 Sep 2026

Two published tiers and a quote-only third. The toggle opens on Monthly, where Starter is $99 a month and Signature $399. Switching to Annual, marked 'Save 15%', takes them to $85 and $340 — both still printed per month. The page prints no yearly total and does not say whether the annual term is charged up front, so any four-figure annual figure, including the $4,068 this review used to quote, is arithmetic rather than a published price.

The third tier is Custom, 'Tailored pricing and solutions', sold through Talk to Sales; the Amplify name this dossier carried is no longer on the page. Both paid tiers offer a free trial. Alongside the plans sit four done-for-you services — Ads, Brand, Search and Social Boosts — none of them priced on the page, and the FAQ states they can be added to Signature and Custom plans only, not to Starter. Plans change — always verify the live price on their site.

What the pricing page doesn’t say

The catch

That makes the decision unusually blunt: not which plan fits, but whether a fourfold step is worth taking all at once. And price the commitment from what the page actually says, which is less than you would like — it prints both annual figures per month, states only that the year saves 15%, and never says whether the term is charged up front. Before that call, list which of the bundled parts you would otherwise buy separately: Thryv's case rests on replacing four or five tools, and if you only want two of them the arithmetic usually favours keeping them.

Worth knowing too that the Boosts services, the part sold hardest, cannot be attached to Starter at all.

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What Thryv does

All-in-one platform for small service businesses: CRM, scheduling, invoicing, reviews and marketing.

What buyers report about Thryv

Hands-on: not tested by usReported by buyers: G2, Trustpilot, the BBB and PissedConsumer, read August 2026

Themes from the buyer-review sites listed at the foot of this page, read in August 2026. We have not run Thryv ourselves, so this is other buyers' experience rather than ours. We summarise it here because the complaints are usually the part a vendor page leaves out.

Four times the price, with nothing in between

Two published tiers: Starter at $99 a month, Signature at $399, or $85 and $340 if you take the year, which the page states saves 15%. The third tier is Custom, quote-only, and the four Boosts services carry no public price at all. The gap is the thing to plan around: $85 to $340 is four times, with nothing in between. So the question is not which plan suits you but whether the whole jump is worth taking in one step.

The way to answer it is to list the bundled parts and mark the ones you would otherwise buy separately, with their prices. Thryv's case rests on replacing four or five tools with one — CRM, scheduling, invoicing, reviews, marketing — and that case is either obviously true for your business or obviously not. What the upgrade does not settle is the bill. The page prints no yearly total and will not say whether the annual term is charged up front, and the Boosts are unpriced and barred from Starter, so the two figures that decide a real quote are both off the page.

How to actually use Thryv

List the bundled parts and mark the ones you would otherwise pay for separately, with their actual prices beside them. Thryv's case is replacing four or five tools with one, so that list settles it: use two of the five and keeping your existing tools is usually cheaper; use all five and the bundle wins comfortably. Then price the commitment honestly. The annual toggle takes Starter from $99 to $85 and Signature from $399 to $340, a stated saving of 15 per cent — but both annual figures are printed per month, and the page does not say whether the year is charged in one payment or spread across twelve.

Ask, because $340 a month and roughly $4,080 up front are different commitments to a business with a quarter to get through. The gap from Starter's $85 to Signature's $340 is four times with nothing in between, so this is a single large step rather than a gradual upgrade. Ask what is not on the page before you finish the call. Higher tiers and add-on services exist and are unpriced publicly, and in a bundled product that is exactly where a quote drifts from the advertised figure.

Use the free trial on the module you are least confident about — the scheduling, or the invoicing, whichever you would find hardest to give up your current tool for. In an all-in-one it is the weakest component that decides whether you actually retire anything, and a bundle you only half-adopt is the expensive outcome.

The natural comparison is Jobber or HoneyBook — the direct small-service-business peers — compare on which of your existing tools each one actually replaces, not on the feature count.

Visit Thryv →

Frequently asked questions

Is the $99 on the card a monthly price or an annual one?

Monthly — and that is worth checking rather than assuming, because most pricing pages default the other way. Read on thryv.com/pricing on 19 September 2026: the toggle opens with Monthly selected, showing Starter $99 and Signature $399. Click Annual, marked 'Save 15%', and the same cards read $85 and $340, still printed per month. So the headline here is the more expensive of the two, not the cheaper one.

What will a year of Signature actually cost me?

The page will not tell you, and neither will we. It prints $340 a month on the Annual tab, prints no yearly total anywhere, and says nothing about whether the year is charged in one payment or spread over twelve — checked again on 19 September 2026. Twelve times $340 is $4,080, but that is our arithmetic, not their price, and an earlier version of this review quoted $4,068 as though it were published. It was not. Ask for the annual total and the payment schedule in writing before the demo ends; $340 a month and roughly $4,080 up front are different commitments.

Can I add the Boosts marketing services to the Starter plan?

No. The Boosts — Ads, Brand, Search and Social — are done-for-you marketing services, and the FAQ on the pricing page states they can be added to Signature and Custom plans only. Since Starter is $85 a month and Signature $340, wanting any Boost makes the real entry price the higher tier plus an unpriced service on top. None of the four carries a published figure, so that part of the bill only appears in a quote.

Is this a hands-on review of Thryv?

This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we have no affiliate relationship with Thryv — we earn nothing whether you sign up or not.

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