Boulevard Review (2026)From $143 Per Location, Add-Ons Too
Boulevard is per location, so the arithmetic for a second salon is not a volume discount, it is double — and the add-ons are per location too, which compounds it.
Watch the 2-minute review
Same honest take, in video form — from our YouTube channel.
⚡ Short on time? Watch the 30-second verdict Short.
Pricing (2026)
✓ Pricing re-verified 17 Sep 2026
(2026-09-17, read on their own pricing page) Priced per location per month, and the page opens on its Annually tab, so the headline figures are annual-billing rates: Essentials $143, Premier $234 and Prestige $328 per location. The toggle's own label puts monthly billing 10% above that. Premier and Prestige still carry the summer sticker — $234 against a 'normally' $293 and $328 against $410, footnoted limited-time and new customers only — but Essentials no longer does: it lost the struck-through $176, rose from $140 to $143 since we read the page on 18 August 2026, and had its allowances raised to 250 texts, 1,000 email blasts and 50 GB of storage.
Prestige lists 100 GB. Enterprise is a bespoke quote and a separate Medspa tab carries its own bundles. Paid add-ons sit on top, also per location: Forms from $65 per month per location, QuickBooks $45, ePrescribe $45 per prescriber, and email beyond the included allowance at $0.01 each. Every tier's button is 'Get a demo': there is no self-serve checkout at any price. Plans change — always verify the live price on their site.
What the pricing page doesn’t say
Two things about this price list. And the prices you see are annual-billing rates: the page opens on its Annually tab and the toggle puts monthly billing 10% higher, so the sticker is the cheapest version of the number. Two of the three tiers still show that sticker struck through against a higher 'normally' figure, footnoted on 17 September 2026 as a limited-time offer for new customers only; treat the higher number as the list price a renewal may return to.
Essentials shows what that looks like when the music stops: on 18 August it was $140 against a struck-through $176, and a month later the discount and the comparison are both gone and it reads $143. The third thing is not a price at all: you cannot buy this without booking a demo. That is a signal about how the deal is done, and it means the published numbers are a starting point rather than a checkout.
What Boulevard does
Booking, point of sale and client management for salons, spas and self-care businesses.
What buyers report about Boulevard
Recurring themes from the buyer-review sites listed at the foot of this page, read in August 2026. We have not run Boulevard ourselves, so this is other buyers' experience rather than ours. We summarise it here because the complaints are usually the part a vendor page leaves out.
- • Modern, genuinely pleasant to use, and onboarding gets salons live quickly — reviewers name the interface and the support.
- • Booking, client management and marketing in one place for established multi-provider businesses.
- • You sign a 12-month contract. There is no month-to-month, so this is a year's commitment from day one.
- • Each additional location pays full price, which makes scaling expensive rather than cheaper.
- • Reviewers call it expensive: it is priced per location, and the add-ons are charged per location on top of that.
- • Frequent updates are reported to affect performance, and reporting is limited relative to the price.
When the paid plan is worth it
The step from Essentials to Premier buys headcount, not a different product — and as of 17 September 2026 it buys less of anything else than it did. Essentials caps you at five bookable calendars; Premier makes professionals unlimited. The messaging allowances no longer separate them at all: both carry 250 texts, 1,000 email blasts and 50 GB, where Essentials had a quarter of that a month ago. Prestige bundles the Forms add-on and raises the allowances to 2,500 texts, 10,000 blasts and 100 GB.
Upgrade when you are hiring past five, then, not because a feature is missing. What no tier settles is the money side. Card processing is a separate negotiation: their FAQ offers volume discounts against your current merchant statement, or an Offset programme where clients pay a 3% fee and you pay 1%. The Duo point-of-sale has to be bought before you can start processing payments. And upgrading never changes the per-location arithmetic — a second site pays the full plan again, with QuickBooks at $45 and Forms from $65 per month per location on top.
How to actually use Boulevard
There is no self-serve checkout: the three published tiers all say Get a demo and Enterprise says Book a consultation. The FAQ says they are in touch within a day or two to set up a call covering your needs, a product demo and next steps. After signing, an Onboarding Specialist helps create the locations, service menu and staff accounts, and the on-demand training site Boulevard Academy takes the team through going live.
Start the data question early — the vendor's own answer is that what comes across depends on what your previous system releases, with client lists and inventory the types most platforms export. On hardware you probably have the computer or iPad already, but the Boulevard Duo point-of-sale must be purchased to process payments; a cash drawer, barcode scanner and receipt printer are optional. Payments batch into one business day and the deposit is initiated the next, usually reaching the bank after two business days.
Distilled from Vendor pricing page including its own FAQ on setup, onboarding, data migration, equipment and payouts (joinblvd.com/pricing), read 18 August 2026.
The natural comparison is Mindbody or Vagaro — the standing comparison in salon and spa software — compare per-location totals with your add-ons switched on, not the entry sticker.
The ex-banker filter — the same yardstick on every review (how we review): My ex-banker filter is simple: does Boulevard remove a real cost — time, errors, missed revenue — bigger than what it charges?
Frequently asked questions
What does Boulevard cost per location?
$143, $234 or $328 per location a month for Essentials, Premier and Prestige, read on their pricing page on 17 September 2026 — and read the tab before the number, because the page opens on Annually and its own toggle says monthly billing costs 10% more. Enterprise is a bespoke quote, and there is a separate Medspa tab with its own bundles. The add-ons are per location as well: Forms from $65 a month, QuickBooks $45, ePrescribe $45 per prescriber, and email blasts beyond the included allowance at a cent each. Whatever you are quoted, the arithmetic for a second site is not a volume discount — it is the same bill over again, add-ons included.
Has the summer pricing ended?
On one tier, and the way it ended is the thing to see. On 18 August 2026 all three cards carried the struck-through sticker: $140 against $176, $234 against $293, $328 against $410. Read again on 17 September 2026, Premier and Prestige still carry theirs, footnoted limited-time and new customers only. Essentials has no asterisk and no “normally” figure any more — it simply reads $143. So the entry tier's introductory rate has quietly become its list price, $3 above the offer it replaced, while the discount on the two tiers above it is still running on terms that apply to new customers only. If you are quoted a struck-through number on Premier or Prestige, ask what the renewal rate is and when the offer ends. That is the figure you will be paying in year two.
What does the entry tier include now?
More than it did a month ago, which is the genuinely good news on this page. Essentials was five professionals with 100 texts, 500 email blasts and 25 GB of storage on 18 August 2026; on 17 September it is up to five bookable calendars with 250 texts, 1,000 email blasts and 50 GB — the same messaging allowance Premier carries. For a salon with five or fewer people on the books, the case for Premier is now headcount and nothing else: it makes professionals unlimited and adds nothing else to the card. Forms is the notable omission, at $65 per location a month unless you are on Prestige, which bundles it. And payments sit outside the plan at every tier: the Boulevard Duo point-of-sale has to be bought before you can take card payments at all.
What should I weigh before buying Business Operations software?
Judge it on evidence rather than adjectives. Look for a published security page, single sign-on and role controls on the plan you would actually buy (they are often gated to higher tiers), a status page with real incident history, and a clear answer on where your data is stored. If the tool will hold anything sensitive, those four answers matter more than any feature comparison.
Is this a hands-on review of Boulevard?
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is genuinely good and bad at, and we have no affiliate relationship with Boulevard — we earn nothing whether you sign up or not.
- Buyer reviews on Capterra, GetApp, Software Advice and salon-industry reviews, read August 2026.
- 2026-09-17, read on their own pricing page.
- A dated screenshot of that pricing page, kept on this site as the receipt.
Others in this category
Reviewed business operations tools that share ground with Boulevard — comparable in what they do, not drop-in swaps:
Also in business operations, for browsing rather than as an alternative:
New dossiers, cost-traps we found, and tools that earned a keep — no hype, no sponsored-disguised-as-advice. Unsubscribe anytime.
This is our researched assessment — not a paid placement. How we review →