The IT and productivity layer is where small, reliable tools quietly give you hours back — or, done wrong, add another login to babysit. So where does Boulevard actually fit?
Visit Boulevard → Affiliate link — the rest of this page is the honest version, including who should skip it.
Booking, point of sale and client management for salons, spas and self-care businesses.
(2026-08-01, read on their own pricing page) Priced per location per month: Essentials $140 (shown as discounted from $176), Premier $234 (from $293), Prestige $328 (from $410). Enterprise is a bespoke quote. Paid add-ons sit on top, also per location — the page lists items at $45 and $65 per month per location, ePrescribe at $45 per prescriber, and email marketing at $0.01 per email beyond the included allowance. Every tier's button is 'Get a demo': there is no self-serve checkout at any price. Plans change — always verify the live price on their site.
Two things about this price list. It is per location, so the arithmetic for a second salon is not a volume discount, it is double — and the add-ons are per location too, which compounds it. And every listed price is shown struck through against a higher 'normally' figure, which is a permanent discount rather than an offer; treat the higher number as the list price you may be quoted and the lower one as what you should expect to negotiate to. The third thing is not a price at all: you cannot buy this without booking a demo. That is a signal about how the deal is done, and it means the published numbers are a starting point rather than a checkout.
The natural comparison is Mindbody or Vagaro — the standing comparison in salon and spa software — compare per-location totals with your add-ons switched on, not the entry sticker. Decide by which one fits the job above, not by the louder brand.
My ex-banker filter is simple: does Boulevard remove a real cost — time, errors, missed revenue — bigger than what it charges? If the job above is genuinely yours, it's worth a look. We never publish fake or “exclusive” prices, so always confirm the current plan on their site.
Judge it on evidence rather than adjectives. Look for a published security page, single sign-on and role controls on the plan you would actually buy (they are often gated to higher tiers), a status page with real incident history, and a clear answer on where your data is stored. If the tool will hold anything sensitive, those four answers matter more than any feature comparison.
Skip it if you are a solo practitioner with a calendar and a card reader, because the entry tier at $140 a month is priced for a team, and multi-location owners should price the add-ons per site before comparing. Buying a tool to fix a problem you don't have yet just adds cost and another login to manage.
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