Sender Review (2026)Free Up to 2,500 Subscribers
By Daan Haket · Researched and written with an AI assistant · who does what
The cheapest paid price only covers 500 subscribers, fewer than the 2,500 on the free plan, so the 8.03€ headline rises as soon as your list is larger; the page shows the step prices only on its slider.
small businesses, shops and creators with lists up to a few thousand subscribers who want newsletters, automation, forms and SMS at a low price, starting on a free plan that is generous on volume.
you need a long list of native integrations with niche tools, or deep CRM and sales pipeline features alongside your email, or you will not check the slider price for your real list size.
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Pricing (2026)
✓ Pricing re-verified 13 Oct 2026
Sender prices by the size of your list on a slider, and every figure here is for the lowest step. The Free Forever plan costs nothing, needs no card, never expires and covers up to 2,500 subscribers and 15,000 emails a month for one seat, with newsletters, automation, landing pages, signup forms and popups and transactional emails; your emails and forms carry Sender branding. Standard is 8.03€ a month on monthly billing for up to 500 subscribers and 6,000 emails a month, with 3 seats, no branding, SMS, unlimited templates and landing pages, A/B testing and ecommerce reports.
Frequently asked questions
Is Sender really free for 2,500 subscribers?
Yes, on the Free Forever plan: up to 2,500 subscribers and 15,000 emails a month, one seat, no card and no expiry, according to the pricing page and its FAQ read on 13 October 2026. Emails and forms carry Sender branding until you move to a paid plan or the pay-as-you-go credits.
Why does the paid Standard plan show only 500 subscribers?
The prices on the plan cards are for the lowest step of the subscriber slider: 8.03€ a month for up to 500 subscribers and 6,000 emails, read from a Netherlands connection on 13 October 2026. The price rises as you slide to a bigger list, so set the slider to your real list size before comparing.
What happens when the free Professional trial ends?
Sender's FAQ says every new Free Forever account gets 14 days of Professional without a card or anything to activate, and that the account returns to the Free Forever plan automatically when the trial ends. Read 13 October 2026.
Is the migration from Mailchimp or another tool done for you?
Only on bigger annual plans. Sender's migration pages, read 13 October 2026, say the full-service migration of subscriber lists, segments, automations, forms and popups, email templates and domain authentication is included with annual plans of 20,000 subscribers or more, and is completed within 7 days. Sender's migration one-pager, which its partner manager sent us on 13 October 2026, names the sources (Mailchimp, MailerLite and ActiveCampaign) and the limits of the free move: up to 10 segments, 5 automations, 5 forms or popups and a master template with up to 3 variations; a bigger setup, or a list under 20,000, goes through migrate@sender.net. You hand over your login for the old tool and access to your domain registrar. Below 20,000 you import the list and rebuild automations yourself, with Sender's migration guides and 24/7 support, which every plan including Free gets.
How good is Sender's deliverability?
We have not measured it. The deliverability figure Sender advertises (up to 99.98%) and its 24/7 IP reputation monitoring are Sender's own claims, not independent tests. What the plans do show, read 13 October 2026: Professional adds reports by inbox provider and a dedicated IP at no extra cost on request, which Sender's FAQ recommends only above about 500,000 emails a month. Authenticate your sending domain before the first send; that matters more for a small list than any plan choice.
How is SMS priced on Sender?
Per message, by credits, and the price depends on the destination country: 0.108€ per message to the Netherlands on our reading of 13 October 2026, excluding VAT. Standard buys credits separately. Professional includes free SMS credits each month equal to the subscription fee, according to Sender's llms.txt read the same day. There is no SMS on the Free plan. Check the per-country rate for your audience before you plan volume, because it varies by country.
Is this a hands-on review of Sender?
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
- Read 2026-10-13 in a live browser on sender.net/pricing from a Netherlands connection, which shows euros, in both the annual and the monthly view with the FAQ opened; the US copy of the same page read the same night lists Standard at $108 a year, $75.60 the first year, and Professional at $180 a year, $126 the first year.
- A dated screenshot of that pricing page, kept on this site as the receipt.
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