Amplitude Review (2026)2M Events Free, Unlimited Seats

Pricing (2026)

✓ Pricing re-verified 21 Oct 2026

(2026-09-17, re-read on their own pricing page on 2026-10-04 and again on 2026-10-21, unchanged) Free $0 with 2 million events a month, permanently, no card required and no time limit. Plus starts at $0 with the first 2 million events free and scales up to 70 million events; a card is required. The plan card prints no rate, but the bill estimator on the same page does: on 17 September and 4 October 2026 it priced 3 million events at $94 a month, 10 million at $720, 30 million at $2,450 and 70 million, the Plus ceiling, at $5,865, with annual billing 20% lower at every step.

Growth and Enterprise are quote-only, both described as event-based pricing. The page states every plan includes the full platform and unlimited seats, and that expanded packages are priced as a percentage of your platform plan. Startups with under $10 million in funding and fewer than 20 employees are offered one free year on Growth, applied for rather than self-served. The published caps that do differ by tier are session replays (10,000 a month on Free and Plus, 20,000 on Growth, 50,000 on Enterprise), active experiments (one on Free and Plus, two on Growth and Enterprise, more as an add-on) and agent sessions (5,000, 10,000 and 20,000).

Plus can also be metered on monthly tracked users instead of events: the comparison table caps Plus at 700K MTU or 70M events, and the page's estimator prices that ladder from $52 a month for 1,000 MTU to $5,338 for 700,000 (read 4 October 2026). Plans change — always verify the live price on their site.

What the price did

We read Amplitude’s own pricing page on a schedule and keep every reading, so this is our record of the page — not a forecast, and not someone else’s summary. A change appears here only after we confirmed the new price on the page itself.

What the pricing page doesn’t say

The catch

The cost lands on events instead, and events are the thing you control least: an instrumentation change or a growth spurt moves your bill without anyone choosing to upgrade. What the plan cards do not print, the page's own bill estimator does, and we read the whole Plus ladder there on 17 September and again, unchanged, on 4 October 2026. What it shows is how little volume buys you: the marginal million events costs $94 a month at the bottom of the ladder and still $86.25 at the 70-million ceiling where Plus stops, and above that ceiling nothing is published.

And 'expanded packages are priced as a percentage of your platform plan' means the add-ons scale with your bill rather than with your usage of them — the more events you send, the more the extras cost, whether or not you use them more. Get the per-event rate in writing before you instrument.

Watch the video review

The video version of this review, from our YouTube channel.

What Amplitude does

Product analytics: funnels, retention and behavioural cohorts, plus session replay and experimentation.

What buyers report about Amplitude

Hands-on: tested 2026-10-30Reported by buyers: G2, Gartner Peer Insights, Reddit and Hacker News, read August 2026

Themes from the buyer-review sites listed at the foot of this page, read in August 2026. We tested Amplitude ourselves on 2026-10-30, but one test is a narrow sample, so here is what other buyers report. We summarise it here because the complaints are usually the part a vendor page leaves out.

When the paid plan is worth it

The free tier is the reason to look at all: 2 million events a month, no card, no time limit and unlimited seats, and their own FAQ insists it is a plan rather than a trial. Plus is the volume step. It starts at $0 with the first 2 million events free, requires a card, scales to 70 million events, and adds custom events and formulas, 20 behavioural cohorts, alerts, heatmaps and two-year retention.

What Plus does not buy is depth. SSO and project permissions start at Growth; role-based access control is an add-on on Growth and included only on Enterprise, and advanced permissions with SCIM are Enterprise-only. Feature Experiment, Web Experiment, Guides and Surveys, Activation and account-level analytics are each marked "Available for Growth and Enterprise", so paying to leave the free tier does not unlock experimentation or B2B reporting. And neither paid-by-quote tier publishes a rate: Growth and Enterprise both read "Custom, event based pricing", with expanded packages priced as a percentage of your platform plan.

What we found running Amplitude ourselves

Hands-on · 2026-10-30

The first findings are at the top of this page. The rest:

• The project's 'Export Data' asks for a range of UTC dates. For our fresh events it returned nothing: a 404 for the event dates, and no file for the upload date, about 20 minutes after the import.
• The setup screen shows your project's API key in plain sight, so take care with screenshots.

Claim vs. what we measured

We set a claim from Amplitude's own pages next to what we saw in our test, on the plan named. The status says whether the two describe the same thing and match; it is not a verdict on the product. Confirmations are listed too.

What the vendor says	What we measured	Status	What it means if you buy
FreeSource: amplitude.com, read 30 Oct 2026	Measured 2026-10-30: CSV ingestion worked without a card, but Plans & Billing was not opened and the Free subscription label was not independently observed.Our test, 30 Oct 2026; Account in EU region; Free tier not independently confirmed	Not testableAmplitude ingestion was observed in the EU account, but a matching Free label and its plan allowances were not read in billing.	The available ingestion route does not establish the full Free-plan allowance or API entitlement.
FreeSource: amplitude.com, read 30 Oct 2026	Measured 2026-10-30: No checkout opened. The plan overview or free editing route does not establish a tax-inclusive payable total.Our test, 30 Oct 2026; Account in EU region; Free tier not independently confirmed	Not testableAmplitude Plans & Billing and payment screens were unopened, leaving the payable term, currency and tax basis unavailable.	Final currency, tax, term, seats, fees and payment total remain unverified.
No Credit Card required.Source: amplitude.com, read 30 Oct 2026	Measured 2026-10-30: No card was entered during the observed post-signup route. Daan handled signup; its individual screens were not counted.Our test, 30 Oct 2026; Account in EU region; Free tier not independently confirmed	ConfirmedThe observed CSV setup needed no card entry; this does not test payment requirements for another Amplitude tier.	The observed route proceeded without card entry; billing later remains untested.

Exit test: can you take your data out?

Imported two kit-derived events through CSV of Events, labelled No Code, in an EU-region account. Test date: 30 Oct 2026. We describe the friction rather than score it; this is one run with synthetic records, not a verdict on Amplitude.

What we checked	What we saw
Fields offered by the export dialog
Not offered in the field selector	None noted.
The exported file	We did not inspect the file, so data retention and loss remain unverified.
Awkward but not lost	Both event user IDs appeared within approximately one minute and the project counted two events. Individual event properties were not inspected, so text, tags and numeric preservation remain unknown. Local display times reflected the daylight-saving change between the two event dates. The Free tier was not confirmed in Plans & Billing.
Export route	Settings > Projects > default > Export Data; the first UTC-date range returned HTTP 404 on two attempts. A later range produced no file during the session.
Export format	No raw export bytes were obtained. The retained CSV is input, not an export.
Re-importing the export	No reimport performed. The notes describe events as append-only, but a supported update route or rejection was not directly tested; update-on-ID remains untested.
Cancelling	Cancellation, expiry and account deletion were not tested. The control date, where recorded, is planning only.

What the exit test does not show:

• Full signup screen count and first-result setup speed.
• Actual cancellation, expiry and deletion.
• All kit fields that were not entered.
• Application reimport or restoration.

Kit check counts

Kit databases-tabellen 1.0.0; run amplitude-2026-10-30; observed 2026-10-30.

• export / AIBM-001: Of 10 checks: 0 kept, 0 changed, 0 lost, 0 not offered, 10 not tested
• export / AIBM-002: Of 10 checks: 0 kept, 0 changed, 0 lost, 0 not offered, 10 not tested
• reimport / AIBM-001: Of 10 checks: 0 kept, 0 changed, 0 lost, 0 not offered, 10 not tested
• reimport / AIBM-002: Of 10 checks: 0 kept, 0 changed, 0 lost, 0 not offered, 10 not tested

Each record and phase uses this kit’s checks. Counts describe this run; they are not a score or a comparison between kits.

Mail in the first 14 days

Measurement running until 2026-11-12T23:00:00Z (last observed 2026-11-02T02:18:01.612935Z).

0 emails in the 14-day window so far; first email: none observed; 0 with an explicit offer.

Retained inbox and junk only; removed or archived mail is outside this observation. Ambiguous supplier attribution is excluded. Day numbers use elapsed 24-hour periods since the recorded signup date at midnight Europe/Amsterdam; the signup hour is unknown. Offer flags quote literal subject/body text. Replies in our own correspondence (support tickets, our comment requests) are excluded; one-time codes, our own address, our account name and our name are replaced in brackets.

Measured mail timeline

Day	Time (UTC)	Sender	Literal subject	Folder	Offer evidence

Screenshots from our test (click to enlarge)

What this test does not show:

• The raw data export once processing has caught up
• Charts and analyses
• Paid plans
• Contacting support

Most of our reviews are researched rather than run — how we review explains which is which, and why we do not pretend otherwise.

How to actually use Amplitude

The docs put four foundation steps before any chart. Create an account to open the workspace, then create a project for the product or environment you want to analyse. Plan the implementation so business questions map to the events you track, and identify users so activity joins up across sessions and devices. Only then does the first workflow start — select the events that represent meaningful actions, build a chart to answer one question or start from a template, and share the result in a space so teammates find the related charts, dashboards and notebooks.

Amplitude Academy carries a "Getting Started with Amplitude Analytics" course that covers cohorts. The planning step is the one with a bill attached: the tracking plan decides how many events you send, events are the billing unit, and loose instrumentation on the free 2 million is what makes the next tier arrive sooner than expected.

The natural comparison is Mixpanel or PostHog — the direct product-analytics peers — compare the per-event rate above the free tier, since that is the only number that moves.

Visit Amplitude →

Frequently asked questions

Can you export your data from Amplitude?

Exit check 2026-10-30; route excerpt: Settings > Projects > default > Export Data …; came along (excerpts): not_tested; lost (excerpts): not_tested; re-import: not tested.

What does Amplitude cost above the free 2 million events?

The plan card prints only “Starts at $0”, but the bill estimator on that same page carries the whole Plus ladder, and we read it there on 17 September and again, unchanged, on 4 October 2026. Billed monthly: 3M events $94, 5M $281, 7.5M $495, 10M $720, 12.5M $945, 15M $1,170, 20M $1,575, 30M $2,450, 50M $4,140 and 70M — where Plus stops — $5,865. Billed annually those same steps are $900, $2,700, $4,752, $6,912, $9,072, $11,232, $15,120, $23,520, $39,744 and $56,304 a year, exactly 20% below the monthly rate throughout. Read as a rate it is $94 for the first extra million events and $86.25 at the top of the plan, so growing into Amplitude buys almost no volume discount. Past 70 million events there is no published number at all.

Is the free plan a real plan or a trial?

A plan, and Amplitude answers it in its own FAQ: “It's not a trial. There's no time limit.” Free carries 2 million events a month with no credit card and unlimited seats, plus 10,000 session replays, 5,000 agent sessions, 2,000 AI feedback records and one active experiment on each of feature and web experimentation. Read 17 September 2026. The care goes into the step above it rather than the free tier itself: Plus is also badged “Starts at $0” with the first 2 million events free, but it needs a card on file and the meter starts at event 2,000,001. So the question is not whether the free plan expires — it does not — but how tightly your instrumentation holds under 2 million events, because that number is set by how you tag, not by how many people you employ.

What does paying actually unlock?

Less than the ladder implies, and the parts most teams upgrade for sit two steps up. Plus buys volume plus custom events and formulas, 20 behavioural cohorts, alerts, heatmaps and two-year retention. SSO and project permissions do not arrive until Growth; role-based access control is an add-on on Growth and included only on Enterprise, and advanced permissions with SCIM are Enterprise-only. The published caps move in single steps too: session replays 10,000 a month on Free and Plus, 20,000 on Growth, 50,000 on Enterprise; active experiments one, then two; agent sessions 5,000, then 10,000, then 20,000. Read on their comparison table on 17 September and 4 October 2026. Both upper tiers read “Custom, event based pricing”, and the same table adds that expanded packages are priced as a percentage of your platform plan — so the extras scale with your bill rather than with your use of them.

What happens if the free plan goes over 2 million events?

The account gets blocked, then deleted. Amplitude's own Billing and plans FAQ, read 21 October 2026 (page dated 30 September 2026): exceed the monthly event limit three times and Amplitude blocks the account, so charts and dashboards stop working while admin functions such as the User API stay available for compliance; keep exceeding it without upgrading and the account is deleted six months after the first block. Paid plans get email and in-product alerts at 80, 90, 100 and 110% of the limit instead (Limits and quotas FAQ, same day). Everything ingested counts, including hidden and backfilled events; only blocked or deleted events are excluded, and Identify and Group Identify calls do not count. On Free, block noisy events before the ceiling, not after the first strike.

What happens on Plus if we go over quota, and how do we cancel?

Plus is pay-as-you-go. The Billing and plans FAQ, read 21 October 2026, says usage above your included events or MTUs is charged at the same per-unit rate as your plan price: no penalty rate, but no hard stop either. Monthly Plus renews on the first of each month and annual Plus every 12 months; you can cancel any time before the next renewal under Settings > Organization Settings > Plans & Billing > Manage Billing and keep Plus until the period ends. The original purchaser and every org admin can do it. A refund for a part-used period is not mentioned and not confirmed. Seats do not drive the bill: the Manage users page lists unlimited team members on Free, Plus, Growth and Enterprise.

Is there a cheaper route for an early-stage startup?

Yes, if you qualify, and the order of steps matters. Per the Billing and plans FAQ read 21 October 2026, the Startups plan gives one year of Growth at no cost to companies with less than $10 million in funding and fewer than 20 employees, with 100 million events or 200,000 MTUs. From Free you apply directly; on monthly Plus you first cancel, wait for the period to end and apply once the account is back on Free; on annual Plus or Growth you email the scholarship team, who cancel the contract and refund the remaining months. After the year you choose Growth or Free, with 30 extra days to trial Growth, and Amplitude grants no extensions past one year.

Is this a hands-on review of Amplitude?

Yes. We tested Amplitude ourselves on 2026-10-30; the section above says what we tested, what we found and what we did not test, and where a figure comes from the vendor's own documentation instead. Most of our reviews are researched rather than run; we say which is which. We name what each tool is good and bad at, and we have no affiliate relationship with Amplitude — we earn nothing whether you sign up or not.

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