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HONEST COMPARISONAira vs Apollo
Two tools, one job. Here is the trade-off as our research found it — no winner-by-default, no invented numbers.
In the dossier the field is broader: “Apollo or Aira's EU-native angle vs global tools” — this page focuses on the most common head-to-head.
Side by side
| PRICING | (2026) About €149/mo, with a money-back guarantee if it doesn't deliver; early 'founding member' pricing was locked for the first customers. | A free plan (limited credits, ~250 emails/day fair use); paid Basic about $49, Professional $79, Organization $119 per user/mo billed annually — higher monthly (2026). |
| GENUINELY BEST FOR | European B2B sales teams that want AI-assisted prospecting and automatic meeting/CRM hygiene from a Europe-native database | sales teams that want prospecting data, enrichment and sequencing in one affordable all-in-one platform |
| SKIP IT IF | your market is primarily US/global (US-native databases cover it better), or you need a mature, battle-tested platform today | you need guaranteed-accurate data at volume — budget for credit overages, or pair it with a verification step |
| THE HONEST KNOCK | Young product, sharp focus: European B2B prospecting on a 65-million-company database with meeting notes flowing into records automatically. | The credit and export caps are the catch — real usage on enrichment and dialing often runs well above the sticker, and data accuracy is hit-or-miss, so verify before you outreach at scale. |
The verdict
Pick Aira if you’re European B2B sales teams that want AI-assisted prospecting and automatic meeting/CRM hygiene from a Europe-native database. Walk away if your market is primarily US/global (US-native databases cover it better), or you need a mature, battle-tested platform today — in that case the comparison above tells you where to look instead.
Try Aira →Read the full Aira review
Questions people actually ask
Which is better, Aira or Apollo?
There is no universal winner — it depends on the job. US-centric databases wins on global breadth; Aira's bet is European data depth plus assistant workflows — test on YOUR territory
Is Aira worth it in 2026?
Aira is genuinely best for European B2B sales teams that want AI-assisted prospecting and automatic meeting/CRM hygiene from a Europe-native database. Skip it if your market is primarily US/global (US-native databases cover it better), or you need a mature, battle-tested platform today.
What is the honest downside of Aira?
Young product, sharp focus: European B2B prospecting on a 65-million-company database with meeting notes flowing into records automatically.
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This comparison is our researched assessment — not a paid placement. Some links are affiliate links: we may earn a commission if you sign up, at no extra cost to you, and it never changes the take. How we review →