HONEST COMPARISON · BOTH PRICING PAGES READ

Expandi vs lemlist: should LinkedIn or cold email carry your outbound?

Your team sends connection requests and follow-ups by hand, and it eats the week. If you are comparing these two, you probably run outbound for a sales team or an agency and are deciding whether LinkedIn or cold email should carry it. You also worry about a bill that grows with every rep, and about LinkedIn restricting a profile your pipeline depends on.

Both tools are affiliate partners of ours: we may earn a commission if you sign up through a button on this page, at no extra cost to you. That is why we also say when to pick neither.

Short answerIf cold email is your main channel, lemlist is the cheaper start: Email is $69 a month, or $55 billed yearly, with unlimited users (read 5 Oct 2026). If LinkedIn is your main channel, Expandi is the specialist at $99 per seat a month, or $79 billed yearly (read 7 Oct 2026), and buyers say lemlist's LinkedIn side is thinner and its Chrome extension unstable. lemlist Multichannel adds LinkedIn, SMS, WhatsApp and calls to email at $109 per user ($87 yearly). The deciding factor is which channel your pipeline really comes from.

Expandi and lemlist side by side

Expandilemlist
Price we readEmail $69/mo ($55 billed yearly) for unlimited users; Multichannel $109 per user ($87 yearly) (read 5 Oct 2026)
Entry priceBusiness $99 per seat a month, or $79 a month billed yearly (read 7 Oct 2026)Email $69 a month, or $55 billed yearly, unlimited users (read 5 Oct 2026)
How you payPer seat, one LinkedIn account per seat; Agency quote for 10+ seats; taxes on topEmail plan for unlimited users; Multichannel per user; contact data is a separate add-on
Free plan or trial7-day free trial; no free plan14-day trial, no card; no free plan
Best forSales teams and agencies running LinkedIn outreach at scale across several accountsOutbound teams that live in cold email and want multichannel sequences
Main catchLinkedIn automation sits in a grey zone against LinkedIn's terms; bans still happenLinkedIn steps reported thin and the Chrome extension unstable; data costs extra

Which one fits you

Pick Expandi if

  • LinkedIn is where your pipeline comes from: Expandi is the LinkedIn-automation specialist, with a gradual warm-up that starts a new account at 5 actions a day and tops out at 21.
  • You run many client profiles: Agency pricing is quote-only for 10+ seats, and Expandi says the discount grows with the number of seats you buy.
Try Expandi →

Pick lemlist if

  • Your team lives in cold email: the Email plan covers unlimited users and 50,000 emails a month for $69 ($55 yearly), so a new hire adds no seat cost.
  • You want LinkedIn, SMS, WhatsApp and calls in the same sequence as email: Multichannel adds those, a call dialer and 5 senders per user, at $109 per user ($87 yearly).
  • You want longer to test: the trial is 14 days without a card, against Expandi's 7. In our 24 Oct 2026 test, our CSV imported with all six columns recognised.
Try lemlist →

When to pick neither

You send an occasional campaign or a few connection requests now and then. Neither has a free plan, lemlist's entry plan only pays off with steady volume, and for occasional connection requests LinkedIn's own tools are enough.

Look at Apollo instead. Our lemlist dossier names Apollo for teams that only send a one-off campaign now and then. Read our Apollo review.

What it costs at a real size

A team of three reps on yearly billing. lemlist Email: $55 a month, with unlimited users on that plan. lemlist Multichannel: 3 × $87 = $261 a month. Expandi: 3 × $79 = $237 a month, one LinkedIn account per seat, with taxes added by country. If you need contact data, lemlist's Lead data enrichment adds €16 a month on yearly billing for 2,000 credits; that add-on was priced in euros on the page we read. Expandi says its discount grows with seat count, so ask for a quote before you trust the $237.

Where to start

Expandi

Business, $99 per seat a month, or $79 a month billed yearly ($948 a year), read 7 Oct 2026. Run the 7-day trial on a spare account first.

Start with Expandi →

lemlist

Email, $69 a month or $55 billed yearly, unlimited users and 50,000 emails a month (read 5 Oct 2026). Move to Multichannel only if you need LinkedIn or call steps.

Start with lemlist →

Questions buyers ask

Will a second Expandi seat let me send more connection requests?

No. Warm-up tops out at 21 actions a day, and Expandi's own article notes LinkedIn enforces a weekly cap of 100 connection requests. A second seat buys a second account, not a faster one.

Does lemlist include contact data?

No. Lead data enrichment is a separate add-on at €20 a month, or €16 yearly, for 2,000 credits, about 400 emails or 100 phone numbers (read 5 Oct 2026).

Does cancelling stop my campaigns?

On lemlist, no: cancelling only stops renewal, running sequences keep sending until you stop them, and the enrichment add-on must be cancelled separately. On Expandi, a cancelled subscription cannot be reactivated, so export your leads and campaigns first.

Is Expandi's yearly deal really two months free?

The page says so, but $1,188 minus $948 is $240, which is closer to two and a half months of the $99 fee.

Where these facts come from

Expandi: expandi.io/pricing, its FAQ and help-centre articles on seats, warm-up and data export, read 5 Aug and 7 Oct 2026; buyer reports from G2 and Capterra, Aug 2026. lemlist: lemlist.com/en/pricing read 5 Oct 2026, its cancellation help article read 23 Oct 2026, and our trial test of 24 Oct 2026. Prices change: each one carries the date we read it, and our reviews are re-checked against the vendor pages. How we review.

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