ROAS Calculator

Is your ad campaign actually making money? Enter your ad spend and the revenue it generated to get your ROAS (return on ad spend) in one number — and an honest read on whether it's working.

Need more than the free basics? A low ROAS often comes down to weak creative. A tool like AdCreative.ai generates conversion-focused ad creatives, so the same spend works harder.

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What's a good ROAS?

ROAS is revenue ÷ ad spend, shown as a ratio (4x means 4 earned per 1 spent). A 'good' number depends entirely on your margins: a business with thin margins might need 4x+ just to break even, while a high-margin product is profitable at 2x. Always compare ROAS to your break-even ROAS (1 ÷ your profit margin), not a generic benchmark.

Frequently asked questions

What is ROAS?

Return on ad spend — revenue generated divided by the amount spent on ads, shown as a ratio like 4x. It measures how efficiently ad money turns into revenue.

What ROAS do I need to be profitable?

It depends on your margin. Your break-even ROAS is 1 divided by your profit margin — so a 25% margin needs ~4x just to break even. Anything above that is profit.

How do I improve ROAS?

Better targeting, better landing pages, and especially better creative. A tool like AdCreative.ai helps you produce higher-converting ads from the same budget.

This tool is free and runs entirely in your browser. The link above is an affiliate link: we may earn a commission if you sign up, at no extra cost to you, and it never changes our honest take.