median emails per tool in the first 14 days after sign-up
Expect a burst of email right after you sign up, and do not wait for a discount email: most tools never send one.
These are the tools we tested ourselves, one sign-up each; this is not a sample of the SaaS market.
19 October 2026 to 7 November 2026
7 November 2026 · with every new completed 14-day window (new edition)
When you sign up for a SaaS trial, the vendor starts writing to you. We sign up for every tool we test hands-on, each time with a mailbox used for nothing else, and count what arrives in the 14 days that follow. This report adds up 52 of those windows: how many emails, how soon, and whether a discount ever showed up.
In 14-day observation windows after test sign-ups for 52 business software tools (2026-10-19 to 2026-11-07), vendors sent a median of 6 emails per tool; 38% of all 348 emails arrived in the first two days, and 6 of 52 tools sent an explicit discount.AIBuilder Marketplace, Report 07, edition 2026-11-07. Free to quote with attribution.
The most active senders were Cloudways (26), Todoist (19), Bokun (15). 5 tools sent nothing we could attribute to the vendor in the whole window. Where a discount appeared, it arrived on day 0, 2, 6, 11, 12, 13 after sign-up; for everyone else the first two weeks brought confirmations, onboarding tips and product news, but no price incentive.
Day 0 is the day we signed up (counted from midnight, Amsterdam time). Each tool links to its review, where the full mail timeline with subjects and times is published.
| Tool | Emails in 14 days | In the first two days | First explicit discount | Signed up |
|---|---|---|---|---|
| Cloudways | 26 | 6 | day 0: 40% off | 2026-10-24 |
| Todoist | 19 | 2 | – | 2026-10-19 |
| Bokun | 15 | 4 | – | 2026-10-22 |
| Close | 15 | 8 | – | 2026-10-22 |
| noCRM | 14 | 2 | – | 2026-10-22 |
| Softr | 14 | 4 | – | 2026-10-20 |
| BugHerd | 12 | 6 | – | 2026-10-23 |
| Joiin | 12 | 4 | – | 2026-10-23 |
| Atto | 11 | 4 | – | 2026-10-22 |
| ClickUp | 11 | 5 | – | 2026-10-22 |
| Dext | 11 | 4 | day 12: 20% off | 2026-10-20 |
| Signeasy | 11 | 4 | – | 2026-10-23 |
| Atria | 10 | 4 | – | 2026-10-22 |
| Chatwith | 10 | 5 | – | 2026-10-20 |
| Frase | 10 | 2 | day 6: 20% off | 2026-10-19 |
| Pipedrive | 10 | 5 | – | 2026-10-20 |
| Deputy | 9 | 3 | – | 2026-10-23 |
| Kit | 9 | 3 | – | 2026-10-22 |
| Campaign Monitor | 8 | 3 | day 11: 20% off | 2026-10-23 |
| Hive | 8 | 5 | – | 2026-10-20 |
| Katana MRP | 8 | 2 | – | 2026-10-23 |
| AltText.ai | 7 | 3 | day 2: 20% off | 2026-10-19 |
| Aplos | 7 | 0 | day 13: 25% off | 2026-10-23 |
| lemlist | 7 | 1 | – | 2026-10-23 |
| CloudTalk | 6 | 5 | – | 2026-10-23 |
| Freshworks | 6 | 4 | – | 2026-10-20 |
| Help Scout | 6 | 2 | – | 2026-10-19 |
| Blinq | 5 | 1 | – | 2026-10-22 |
| MindStudio | 5 | 4 | – | 2026-10-22 |
| RoverLead | 5 | 1 | – | 2026-10-22 |
| WebinarGeek | 5 | 0 | – | 2026-10-20 |
| Oneflow | 4 | 3 | – | 2026-10-23 |
| Process Street | 4 | 1 | – | 2026-10-22 |
| Tidio | 4 | 3 | – | 2026-10-20 |
| Imagify | 3 | 2 | – | 2026-10-20 |
| Piktochart | 3 | 2 | – | 2026-10-19 |
| Typewise | 3 | 2 | – | 2026-10-22 |
| Assembly | 2 | 2 | – | 2026-10-23 |
| Parallel AI | 2 | 2 | – | 2026-10-20 |
| SupportBee | 2 | 2 | – | 2026-10-19 |
| xTiles | 2 | 1 | – | 2026-10-20 |
| ZenZap | 2 | 2 | – | 2026-10-22 |
| Beefree | 1 | 1 | – | 2026-10-20 |
| folk | 1 | 1 | – | 2026-10-22 |
| Miro | 1 | 1 | – | 2026-10-19 |
| Murf | 1 | 1 | – | 2026-10-19 |
| Proton Drive | 1 | 1 | – | 2026-10-22 |
| Beehiiv | 0 | 0 | – | 2026-10-22 |
| Claude | 0 | 0 | – | 2026-10-22 |
| CometChat | 0 | 0 | – | 2026-10-22 |
| EngageBay | 0 | 0 | – | 2026-10-22 |
| FlexiQuiz | 0 | 0 | – | 2026-10-19 |
This is not the SaaS market. These are the tools we review and could sign up for ourselves, mostly software for small and mid-sized businesses.
One sign-up, one mailbox. A vendor can send more to a lead it scores higher, or less after you set preferences. We changed no email settings during the window.
All emails, not only sales mail. The count includes sign-up confirmations and onboarding. We do not sort them into categories here, because too many emails could not be classified with confidence.
Inbox placement is not measured. An earlier version of our mail timelines labelled archived inbox mail as junk; that was our error, listed on the corrections page. This report counts emails, not where a mail filter put them.
For each hands-on test a person creates the account with a mailbox on our own domain. A script reads that mailbox (read-only, headers and subject only) and assigns each message to a vendor when the sender domain matches the vendor without doubt; anything ambiguous is left out, and our own correspondence with the vendor is excluded. The window runs 14 days from midnight (Europe/Amsterdam) on the sign-up date. Only windows that have ended are counted; 55 more are still running and will appear in a later edition. A discount counts only when the subject or body states it literally (for example “20% off”). The numbers come straight from the same records that feed each review’s mail timeline and our agent API; nothing is retyped.
Download everything for edition 2026-11-07 (.zip)
Edition 2026-11-07. Every file below is the analysis input or output of this edition; the checksums let you confirm you have the same bytes we published. The manifest carries the population, period, definitions and counts. A rebuild of this page is not a new measurement: new rounds become new editions, and a changed edition carries a correction note.
| File | Size | SHA-256 |
|---|---|---|
| signup_emails.csv | 5,009 bytes | 4e314306e84af1ed… |
| Edition | Status | Headline | Data |
|---|---|---|---|
| 2026-11-07 | current | 6.0: median emails per tool in the first 14 days after sign-up | manifest |
Licence: CC BY 4.0. Our own data, analysis, tables and charts. Quoted vendor text and screenshots of vendor pages remain the vendor's; we reproduce them as evidence. Questions, corrections or a vendor response: daniel@aibuildermarketplace.com · press & data.
AIBuilder Marketplace, “How Much Email Does a SaaS Sign-up Bring? A Median of 6 in 14 Days (2026)”, Report 07, edition 2026-11-07, first published 2026-11-08. Free to quote and reproduce with attribution (CC BY 4.0).