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MIGRATION GUIDE

Switching from Mailchimp to GetResponse

This one is a straight export/import rather than an API sync, with one extra step most guides skip: GetResponse runs your imported list through a compliance check before it will send.

Where our research ends. We keep a full hand-researched dossier on GetResponse. We do not keep one on Mailchimp, so you will not find us characterising their pricing or their product here — that would be exactly the invented-authority thing we complain about in other people’s comparison pages. What follows is what our research says about GetResponse, and what GetResponse’s own documentation says about moving to it. Check Mailchimp’s current terms yourself before you cancel anything.

Is GetResponse the right destination for you?

Our dossier is blunt about this. GetResponse is genuinely best for small businesses that want email plus landing pages, automation and webinars in one affordable suite. On price: A free plan (up to 500 contacts); paid Starter from about $19/mo (1k subscribers), Marketer $59, Creator $69, scaling by contact count (2026).

The honest knock: Priced by contact count, so the entry number climbs as your list grows, and the best value only shows on long (annual/24-month) commitments.

How the migration actually works

These steps are summarised from GetResponse’s own public documentation — we have not invented or embellished a single one. Read the source before you start, because vendors change their import tooling more often than they change their pricing page: GetResponse — How to Move from Mailchimp to GetResponse →

Step 1. Take a full backup out of Mailchimp

In Mailchimp, use the account menu (top right) › AccountSettingsManage my data, and run My Data Backup. This gives you the whole account, not just one audience — useful later even if you only import one list now.

Step 2. Import the CSV into GetResponse

In GetResponse, go to ListsAdd Contacts and import your subscriber CSV. The import runs as single opt-in, so your existing subscribers are not asked to re-confirm.

Step 3. Clear compliance

You confirm that you have permission to email the list, and GetResponse's compliance team runs it through their spam-protection system. Budget for this: it is a review step, not an instant switch, and it is the reason a migration planned for a Friday afternoon can slip.

What the docs quietly admit

Every migration has friction. These are the documented ones — the things worth knowing before you start, not after:

When not to switch

The most useful thing we can tell you is when to stay put. Skip this migration if you only need basic broadcasts — a leaner tool costs less without the extra modules you won't use. Beyond that: if your current setup works, your list is healthy and nobody on your team is complaining, a migration buys you a week of admin and a fresh set of unknowns. Switch because something specific is broken or expensive — a deliverability problem you can name, a bill that has outgrown the value, a feature you genuinely cannot get — not because a comparison page told you the grass was greener.

Try GetResponse →Read the full GetResponse review

Questions people actually ask

Is it hard to migrate from Mailchimp to GetResponse?

This one is a straight export/import rather than an API sync, with one extra step most guides skip: GetResponse runs your imported list through a compliance check before it will send. The full step-by-step is on this page, summarised from GetResponse's own documentation.

Will I lose data moving from Mailchimp to GetResponse?

No re-confirmation is required, which preserves your list size — but it also means a list with bad hygiene arrives intact. Clean it before you import, not after.

When should I not switch to GetResponse?

Skip it if you only need basic broadcasts — a leaner tool costs less without the extra modules you won't use. A migration is only worth it when the tool solves a problem that is already costing you real hours or revenue.

What is the honest downside of GetResponse?

Priced by contact count, so the entry number climbs as your list grows, and the best value only shows on long (annual/24-month) commitments.

More on GetResponse

The review is the hub — everything we publish on GetResponse hangs off it:

Full research corpus: The Honest Software Atlas · documented price hikes: Price Watch · original data studies: AIBM Research

This guide is our researched assessment — not a paid placement, and not sponsored by either vendor. The migration steps are summarised from the destination vendor’s own public documentation, linked in full on this page. Some links are affiliate links: we may earn a commission if you sign up, at no extra cost to you, and it never changes the take. How we review →