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The split between the two tiers is unusually clean, and worth seeing clearly: everything this app is described as doing, the margins, the net units, the restock advice, is free.
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✓ Pricing re-verified 8 Sep 2026
Free: product analytics inside Shopify, cost price and gross margin, net units sold over 30, 90 and 365 days with refunds, cancellations and test orders excluded, 30-day restock recommendations and a revenue rank for top products. It carries everything in Free plus editing product name, description and price in place, SEO fields with automatic URL redirects, publishing to channels and managing collections. There is also a full product activity log, and a Chrome extension showing stock value and editing on your storefront product pages.
Two tiers, re-read on apps.shopify.com/ecomxray on 19 September 2026 and unchanged since 8 September. Free carries the analytics: cost price and gross margin, net units sold over 30, 90 and 365 days with refunds, cancellations and test orders excluded, 30-day restock recommendations and a revenue rank for top products. Pro is $29 a month with a 14-day free trial. There is no annual rate on the listing, and charges are billed in USD every 30 days.
Editing, not insight. Everything the app is sold on sits on the free plan. Pro adds changing product name, description and price in place, SEO fields with automatic URL redirects, publishing to channels and managing collections, a full product activity log, and a Chrome extension that shows stock value and lets you edit from your own storefront pages. So the question is not whether the analysis is worth paying for -- it is whether you would rather make the changes here than in the Shopify admin you already have open. Working through a long restock list, that is a real saving of clicks. For a handful of edits a week it is $348 a year for a convenience layer.
Because it is read straight out of Shopify’s own cost-per-item field, which is empty by default on most catalogues. Fill that in first -- export your products, add cost per item, re-import -- and only then judge the numbers. Install first and look second and you will see a column full of blanks and conclude the app is broken. This is work the app cannot do for you, and it is the single thing that decides whether the app is useful on day one.
That is the open question, and the free tier is the honest way to answer it. The app launched on 20 July 2026 and the listing still showed no reviews at all when we re-read it on 19 September, two months on. Nothing is known in public about how it copes with a catalogue in the tens of thousands or how quickly support answers, because nobody has said so. Run the free plan against your own catalogue for a few weeks; the $29 decision only arises after that, and by then you will know.
Check your platform and version specifically. Shopify support is close to universal in this category, while WooCommerce, BigCommerce, Magento and headless setups vary a lot, and 'supported' sometimes means a generic API rather than a maintained app. A listing in your own platform's app store, with recent reviews there, is a better signal than the vendor's logo wall.
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
Reviewed e-commerce tools that share ground with EcomXray — comparable in what they do, not drop-in swaps:
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