What Shopify apps actually cost at your volume
Almost none of these apps charge by the seat. They charge by the unit of work — and the unit is usually the thing the app exists to produce more of. Type your own numbers below and the ladder does the rest.
What catches people is the price of the next unit. StoreFAQ charges $0.0159 for every FAQ page view past 500 on Professional — on an app whose entire job is to make those pages rank and get read. AskNest sells 500 AI replies for $4.99 and never says, anywhere on the listing, what happens to reply 501.
So this is not a pricing table. It is the ladder each vendor actually published, with your own volume run through every plan. Where a plan has a published rate for extra units, the calculator works out whether staying on it and paying extra beats moving up — and tells you what the bigger plan adds besides volume. Where a vendor does not publish a rate, it says so and stops — it does not guess, because a derived number is how you end up quoting $66.67 for a plan that costs $70.
How many customer questions do you get in a month?
Count the ones a bot could answer: where is my order, do you ship here, what size am I.
None of these four count the same thing. AskNest bills a reply, Cloze and NeuroAds bill a conversation — and neither listing says whether that is a session, a thread or a single message. HelpCenter is the only one with an unambiguous unit: a ticket, meaning a question that reached a human.
How many orders do you take in a month?
Your own order count, not sessions or visitors.
Essential Loyalty is the odd one out: it counts only loyalty-influenced orders — repeat sales and referrals — not every order, so its real number is a fraction of the one you type here.
How many products are in your catalogue?
Variants count separately on some of these, which is worth checking before you commit.
Zendrop counts only products you link from its own catalogue, not your whole store, so type your intended dropship count for that row.
How many product images do you need processed in a month?
Alt text, generated photos, compression — whatever you would run in bulk.
AltText.ai bills advanced formats (AVIF, HEIC, HEIF, JP2, SVG, TIFF) at two credits an image — set the format below — and each extra translation language at one more credit per image, which this calculator does not add.
How many people read your FAQ pages in a month?
Page views on the FAQ, not questions asked.
This is the meter worth staring at: the app exists to make these pages rank and get read, and every read is a billable unit.
How many minutes do you spend on customer calls in a month?
Inbound support calls plus any outbound recovery calls.
The monthly price is a minutes bucket, not a fee. Past the bucket each plan has its own per-minute rate, and outbound recovery calls only exist from Recover up.
How many push notifications would you send in a month?
Abandoned-cart nudges plus campaigns.
PushOwl prices each channel separately and adds them up, so the figure below is the web-push side only.
How many people are on your email list?
Contacts stored, not emails sent.
From 30,001 contacts Drip's ‘unlimited email sends’ becomes twelve sends per contact a month at the top of each bracket — the word stays, the ceiling appears.
How many people would answer support?
Agent seats, not customers.
eDesk has a second meter on top of the seat: $0.99 for every query its AI resolves. At a thousand resolutions a month that is $990 above the seats.
How many pieces of AI copy would you generate in a month?
Product descriptions, sections, blog posts — anything the app calls a credit.
Neither of these listings states what one credit buys. On ChatGPT AI Product Description the slogan ‘$1 per 100 descriptions’ is a ceiling on the cheapest plan, not a rate: it works out at 95, 45 and 23 cents per hundred as you climb.
How much revenue would your bundles make in a month?
Sales through bundles, volume discounts and add-ons — in dollars.
There is no overage here. Fast Bundle's own FAQ says exceeding your plan's bundle revenue means upgrading to keep campaigns running.
How many physical store locations do you have?
Branches, pickup points, stockists.
Above the free plan the ladder is a location counter, not a feature list: Advanced and Pro name exactly the same eight features as Basic.
How many shoppable videos would you publish?
Clips live on the storefront at the same time, not views.
The vendor's own site sells a different product on a different meter — AI-generated video at roughly $1 to $4 a render — not this widget ladder.
Apps no volume can price
For these, entering a number would be theatre. The bill is a share of revenue, a fee per event, or a figure the vendor does not publish at all — so the honest output is the formula rather than a total.
No subscription at all. 20% of recovered chargeback revenue capped at $250 per win, alerts $17–$27.50 each, fraud prevention $0.05 per order and ‘order not received’ prevention another $0.05. The bill is a function of how many disputes you have.
A share of the delivery-protection revenue you upsell, not a monthly fee: 19.99% on Standard, 24.99% with carbon offsetting and 44.99% when their agents handle your claims, plus a further 30% if they take on refund liability — 74.99% in total. The App Store listing, the only place a $20 monthly minimum appeared, is no longer available.
The returns-protection fee lands on your customer at checkout, roughly $2–$5 or a reported 3–5% of order value, set by Seel's own algorithm. What the store pays is the plan: Free at $0 with pay-as-you-go AI agencies, or Growth at $99 per store per month.
10% of the ad spend it manages on Self-Serve, with $49 a month as a floor rather than a fee on top: you pay $49 up to about $490 of spend and $500 at $5,000, and never more than $3,250 a month in total Adwisely fees. Your bill moves with your ad budget.
The free plan covers the first $1,000 of recovered email revenue, so it ends when the tool starts working. After that it is $450 or $500 a month flat.
One-off rather than monthly, and the App Store listing prints no number at all. Doing it yourself starts at $29 by store size; having their team do it starts at $300. Their homepage puts a typical store at $49–$299.
No subscription: you pay per item, production plus shipping. The 1,244 items on their all-products page ran from $2.99 to $38.99 on 12 October 2026, with about 5%, 10% or 20% off at 6, 30 or 100 pieces, so the number that matters is your finished garment against your retail price.
Priceable only once you know your Shopify plan. The listed $9.99 holds on Shopify Basic; the listing adds +$5 on Grow, +$30 on Advanced and +$60 on Plus, so Basic is $9.99, $14.99, $39.99 or $69.99. The same surcharge applies to their blog builder.
Publishes no price anywhere. Their pricing page returns 404, the homepage carries no amount and the only call to action is a demo; the App Store lists a single ‘Custom’ plan.
How this was built
Every ladder here comes from our own dossier on the app, read on the vendor's listing or pricing page on the date shown beside it. Each plan carries its own allowance and its own rate for extra units — or the fact that the vendor publishes none, sells extra units only in packs, or tells you to upgrade — and the calculator never borrows one plan's rate for another. Prices change, sometimes fast — one app on our list raised all three tiers between the 24th and the 25th of August with the same feature lists, and another cut all three in September — so treat every figure here as dated evidence and confirm the current one before you commit.
These are our own readings, not vendor-supplied data, and not paid placements. Some links on this site are affiliate links: we may earn a commission if you sign up, at no extra cost to you, and it never changes what we write. How we review →