Sender

For small businesses, shops and creators with lists up to a few thousand subscribers who want newsletters, automation, forms and SMS at a low…

Researched by AIBM Not claimed by the vendor

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sender.net

Price

Free

Price basis

Sender prices by the size of your list on a slider, and every figure here is for the lowest step.

Our research

price read 20 Oct 2026

Check it for your team size and budget →

🔎 Unclaimed — this is our research, not their listing. Sender has not submitted anything to us, has not seen or approved this page, and has not claimed this listing. There is no vendor description here, and we have not written one on their behalf. Everything below comes from our own dossier — the same one behind the Honest Software Atlas. Reader reviews are moderated for spam only; critical ones get published too.

What we found — independently

Researched by AIBM, not supplied by the vendor. The vendor has not been involved in this page at all.

Our pricing check · re-verified 2026-10-20Sender prices by the size of your list on a slider, and every figure here is for the lowest step.

What will cost you money if you skim itThe cheapest paid price only covers 500 subscribers, fewer than the 2,500 on the free plan, so the 8.01€ headline rises as soon as your list is larger; the page shows the step prices only on its slider.

Cost-trap flags — each with its evidence

🧮 Usage-metered — Cost moves with usage: credits, overages, volume tiers or percentage fees

“Professional is 13.36€ a month for the same 500 subscribers and 12,000 emails, with 10 seats, a monthly SMS credit, advanced automation and reports, priority support and, on plans of 20,000 subscribers and up, a dedicated IP on request at no extra cost.”

📅 Annual commit — Best price (or any price) requires an annual/quarterly commitment

“Annual billing is the monthly price times twelve (96.18€ for Standard, 160.30€ for Professional), with 30% off the first year for first-time users: 67.32€ and 112.21€.”

🆓 Free tier — A genuinely free plan or version exists

“The Free Forever plan costs nothing, needs no card, never expires and covers up to 2,500 subscribers and 15,000 emails a month for one seat, with newsletters, automation, landing pages, signup forms and popups and transactional emails; your emails and forms carry Sender branding.”

Genuinely good for

small businesses, shops and creators with lists up to a few thousand subscribers who want newsletters, automation, forms and SMS at a low price, starting on a free plan that is generous on volume

Skip it if

you need a long list of native integrations with niche tools, or deep CRM and sales pipeline features alongside your email, or you will not check the slider price for your real list size

The honest comparisonMoosend — Moosend is in our dossiers too, re-verified on 9 October 2026: Pro from $7 a month billed yearly or $9 monthly for 500 contacts, rising with list size, with a 30-day free trial and no permanent free plan. Sender, re-read on 20 October 2026 in euros, has a Free Forever plan up to 2,500 subscribers and 15,000 emails a month, and Standard from 8.01€ a month at 500 subscribers, excluding VAT. The entry prices are close; the difference is that Sender lets a small list stay free indefinitely, while Moosend offers a trial and then charges. The currencies are not converted here.

Read our full Sender review →

Source: our own researched dossier on Sender, the same one behind the Honest Software Atlas and our reviews. Flags are derived from that text and each one carries the sentence it came from, so you can judge it yourself. Prices move — always check the vendor’s live pricing page before you buy.

Open questions

What our research could not answer about Sender

Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?
Which data can a customer export, in which formats, on which plans?
Where is customer data stored, and can a customer choose the region?
Is there a minimum number of seats or users on any plan?

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