Wholesale Gorilla Review (2026)
By Daan Haket · Researched and written with an AI assistant · who does what
Wholesale Gorilla is a feature ladder, not a volume ladder, and the features most people picture when they say wholesale sit high on it.
Shopify merchants who already have wholesale buyers and want them ordering from the same store as retail customers — custom price groups, a signup and approval flow, net terms and wholesale-only shipping rules — without moving up to Shopify Plus for native B2B..
you need one flat wholesale percentage and nothing else, which customer tags and a far cheaper app already cover; you are on Shopify Plus, where native B2B gives you price lists and payment terms without a second subscription; or you want volume-break pricing on a small budget, because that single feature costs $149.95 a month here..
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Pricing (2026)
✓ Pricing re-verified 19 Sep 2026
| Plan | Price | What you get |
|---|---|---|
| Lite | $34.95 a month | unlimited pricing rules across store, collections, products and variants, custom prices per customer group, a basic wholesale signup form, manual orders, Shopify Markets and live chat and email support; 21-day free trial |
| Advanced | $69.95 a month | adds the quick-order form, wholesale shipping rules, net payment terms, product hiding, discount codes, order limits, CSV price upload and theme integration |
| Premium | $149.95 a month | adds volume discounts, store and page locks, payment terms, a customisable signup form, advanced product-lock rules and priority and video support |
| This tool | $34.95 | 50th cheapest of 57 |
| Cheapest | $2.99 | MX AI |
| Median | $15 | |
| Most expensive | $199 | Auware |
Lowest paid entry price per account a month, billed monthly, in USD, among the 57 e-commerce growth apps we have researched (read between 2026-08-19 and 2026-10-22). Only tools priced in the same unit and on the same billing are compared — not a market survey, and cheapest is not best.
Three tiers, all billed in USD every 30 days: Lite $34.95 a month, Advanced $69.95 and Premium $149.95. There is no free plan. Every tier carries a 21-day free trial and nothing beyond it, so budget from day 22. Nothing here is metered — pricing rules and customer price groups are unlimited on all three tiers — so what you are buying as you climb is features, not volume.
The app has been on the Shopify App Store since 26 September 2018 and on 19 September 2026 showed 4.8 stars over 317 reviews — 275 five-star, 17 four, 8 three, 5 two and 12 one — up from 4.7 over 313 eleven days earlier. Its Works with field names only Checkout, customer accounts and Shopify Admin. Plans change — always verify the live price on their site.
Category context: E-commerce. Across the 45 tools in this category that we researched with a public US-dollar price, the median entry price is $19 a month (lowest paid plan as listed, per seat where the vendor prices per seat). Wholesale Gorilla’s entry price of $34.95 a month sits above that median. Compare pricing conditions in the Software Cost Atlas →
What the pricing page doesn’t say
Volume discounts — buy ten, pay less each — are Premium only, at $149.95 a month, more than four times the entry price. Discount codes, net payment terms, wholesale shipping rules and theme integration all start at Advanced, $69.95. Lite at $34.95 buys custom prices per customer group and a basic signup form, which is a price list rather than a wholesale channel. Work out which rung you actually need before you read $34.95 as your price, because the honest entry point for most wholesale operations is the middle one.
Watch the video review
The video version of this review, from our YouTube channel.
What Wholesale Gorilla does
B2B wholesale inside an ordinary Shopify store: custom prices per customer group, a signup and approval flow, net payment terms, wholesale-only shipping rules and a quick-order form, so trade buyers order from the same storefront as retail customers. Nothing is metered — the three tiers gate features, not volume. Read on the App Store and the vendor's own comparison chart on 8 September 2026.
What buyers report about Wholesale Gorilla
Hands-on: not tested by usReported by buyers: the Shopify App Store listing, read September 2026
Themes from the buyer-review sites listed at the foot of this page, read in September 2026. We have not run Wholesale Gorilla ourselves, so this is other buyers' experience rather than ours. We summarise it here because the complaints are usually the part a vendor page leaves out.
- • Hands-on human support is the single most repeated reason merchants stay: reviewers describe the team taking access to the store, finding the problem and explaining the fix, and several name the person who helped them.
- • Setup reads as approachable to non-technical merchants — one reviewer who called themselves a 'tech caveman' got a wholesale operation running from the written instructions.
- • A merchant who trialled four or five competing wholesale apps, cheaper and dearer, picked this one for a designer trade programme.
- • Buyers ordering through the same store as retail customers is what merchants say saves them time, and reviewers note the app has kept adding customisation over their first year.
- • Two long-standing merchants (four and nearly seven years on the app) wrote in August and May 2026 that support has moved to an AI chatbot and got worse; one reports weekly issues with customers unable to check out and says they lost business.
- • The theme integration is theme code their team edits: a merchant reported in 2023 that the wrong live theme was changed, outside the scope they had given, over a long weekend.
- • Uninstalling is not clean. A 2021 reviewer found the uninstall instructions removed only part of the code, with warnings that removing the rest could break the site.
- • The tier ladder catches people mid-setup: one merchant set up customer discounts and then found that showing those prices to the customer needed a further upgrade.
Where the ratings disagree. The praise and the complaints are about the same thing — support — and they split by tenure rather than by platform. Recent reviewers describe fast, personal help; the harshest reviews come from merchants of four to seven years who say the chatbot replaced the people they used to reach. The vendor replies publicly to most negative reviews, including with specifics that contradict the reviewer (dates of charges, whether support was ever contacted), which is worth reading alongside the complaint.
Pages read (September 2026): Shopify App Store
Lite buys a price list, not a wholesale storefront
The three tiers gate features, not volume: pricing rules and customer price groups are unlimited on all of them. The only question is which features you need, and the two most people picture sit above the entry rung. Volume discounts are Premium at $149.95. Net payment terms, wholesale shipping rules, the quick-order form and discount codes start at Advanced at $69.95. The rung that decides the experience is theme integration, also Advanced.
By default you get the Wholesale Portal: a separate, app-hosted, login-only area. The Unified Storefront — buyers shopping your ordinary product pages at wholesale prices — is a theme integration their team performs on request. Their own documentation recommends it over the portal, calls the portal a workaround for app conflicts, and notes third-party apps do not function inside it. So $34.95 buys custom prices in a side entrance; the storefront the marketing shows is $69.95.
What no tier fixes is that the integration is theme code their team edits on your live store. Merchants have reported an integration applied to the wrong live theme, and uninstall instructions that leave code behind. There is no free plan either, so budget from the day the 21-day trial ends.
How to actually use Wholesale Gorilla
The vendor publishes a three-step quick start with its own time estimates: create a wholesale price rule (5 minutes), set up wholesale registration so accounts can be identified (10 minutes), then shop your own store with the test account you just made and confirm the prices apply (10 minutes). Do that third step properly — it is the only one that shows you what your buyers see, and the app's default is the separate portal, not your storefront.
The unified storefront is a fourth, optional step, and it is not self-service: open the Online Store page in the app, find the Unified Storefront card and click Activate, then wait while their team integrates the app into your theme and emails the merchant address on file. Their documentation puts that at one to two business days. Plan the 21-day trial around that wait, because the integration is the thing you are actually evaluating.
Distilled from the Wholesale Gorilla knowledge base at wholesalegorilla.zendesk.com — 'Quick set up with Wholesale Gorilla' and 'Step 4: Optional - Integrating Wholesale Gorilla with your store (Unified Storefront)' — read on 8 September 2026, together with the plan tables and the 313 merchant reviews on apps.shopify.com/wholesale-gorilla the same day; listing re-read 19 September 2026 for the plan cards, the compatibility field and the review distribution
The natural comparison is Shopify Plus native B2B — Shopify's own B2B is included once you are on Plus, and it puts company accounts, price lists and payment terms in the platform itself rather than in an app that sits on top of your theme. Wholesale Gorilla exists for the shops below that line: it brings the same shape of wholesale to a standard Shopify plan for $34.95 to $149.95 a month, which is a fraction of the step up to Plus. The trade is where the logic lives. Native B2B cannot break when a theme updates; an app that integrates with your theme can, and the recurring complaint in this app's own reviews is exactly that — updates and theme changes that interrupt checkout. If you are already on Plus, paying again for this is hard to justify..
Frequently asked questions
Is the 21-day trial long enough to know?
Only if you start the part that needs their help on day one. Every tier carries the same 21-day free trial and there is no free plan underneath it, so the clock runs from install on all three. The catch is that the setup most merchants are actually testing — the Unified Storefront, where approved buyers shop your ordinary product pages at wholesale prices — is theme integration their team performs on request, not a switch you flip. Request it the day you install, not in week three, or you will spend most of the trial inside the app-hosted Wholesale Portal, which is a different product experience and the one their own documentation treats as the fallback. Spend the remaining days the way you would run a real order: one buyer, one price group, one net-terms invoice, one shipping rule, start to finish.
Will it work alongside my other apps?
On your storefront yes, inside the portal no, and that distinction decides which setup you should ask for. The listing's compatibility field names only Checkout, customer accounts and Shopify Admin — this is not an app with a long integration list — and the vendor's own knowledge base is explicit that third-party apps do not function inside the Wholesale Portal, describing the portal as the workaround for stores where the theme integration runs into conflicts. So if your wholesale flow depends on a bundling app, a shipping-rate app, a subscription app or a custom product-page block, those things live on the theme side and you need the Unified Storefront rather than the portal. Make a list of the apps a wholesale order has to pass through before you install, and ask their team whether the theme integration survives them.
Does the bill grow with my wholesale volume?
No, and in this category that is worth saying plainly. There is no usage meter anywhere on the plans: price rules and customer price groups are unlimited on all three tiers, and what the ladder gates is features — quick order form, net terms, shipping rules and theme integration at $69.95, volume discounts and payment terms at $149.95. A store doing ten wholesale orders a month and a store doing a thousand pay the same $34.95, $69.95 or $149.95. The standard Shopify footer line about recurring and usage-based charges appears here as it does on every listing, but nothing on this one is priced by use. That makes the sum simple: pick the rung by the feature you cannot do without, then divide its monthly price by the wholesale orders you expect, and compare that against the per-order cut a B2B channel would take.
Is this a hands-on review of Wholesale Gorilla?
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
- Buyer reviews on the Shopify App Store listing (apps.shopify.com/wholesale-gorilla), including the one- and two-star filter, read September 2026.
- Read 2026-09-08 and re-read 2026-09-19 on apps.shopify.com/wholesale-gorilla and checked against the vendor's own plan-comparison page at wholesalegorilla.com/plan-comparison/, which lists the same three figures.
- A dated screenshot of that pricing page, kept on this site as the receipt.
Others in this category
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