Essential Announcement Bar Review (2026)The Marquee Is Paid
The bar the listing leads with is not on the free plan.
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Pricing (2026)
✓ Pricing re-verified 29 Sep 2026
Four plans priced on monthly bar views. Free covers up to 2,000 views a month with unlimited simple bars and unlimited rotating bars, each with a link or button. Starter is $6.99 a month, or $67.08 a year at a stated 20% saving, for up to 20,000 views, and adds running-line (scrolling marquee) bars and icons, including your own uploaded icons.
Frequently asked questions
What does Essential Announcement Bar cost?
Free up to 2,000 bar views a month; Starter is $6.99 a month for 20,000 views, Essential $9.99 for 50,000 and Professional $29.99 for unlimited views, each 20% less on yearly billing, with a 7-day trial on paid plans. Read on the Shopify App Store on 29 September 2026.
Is the scrolling marquee bar free?
No. The free plan has static and rotating bars; the running-line (scrolling) bar starts on Starter at $6.99 a month, according to the pricing table and the vendor's help article on bar types.
What happens when I go over my view limit?
You are not charged extra. You get an email, and if you do not upgrade within 3 days your bars are unpublished. Views reset on the 1st of the month, but the bars are not republished automatically.
What should I weigh before buying E-commerce software?
Check your platform and version specifically. Shopify support is close to universal in this category, while WooCommerce, BigCommerce, Magento and headless setups vary a lot, and 'supported' sometimes means a generic API rather than a maintained app. A listing in your own platform's app store, with recent reviews there, is a better signal than the vendor's logo wall.
Is this a hands-on review of Essential Announcement Bar?
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
- Read 2026-09-29 on apps.shopify.com/essential-announcement-bar, on essential-apps.com/announcement-bar and in the vendor's help articles on bar types and on views.
- A dated screenshot of that pricing page, kept on this site as the receipt.
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