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Bold Upsell is priced by your Shopify plan, so a store on Shopify Advanced pays $74.99 a month for exactly the feature list a Basic store gets for $4.99, and checkout offers need Shopify Plus at $399.99 a month.
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✓ Pricing re-verified 6 Oct 2026
Four plans, and you do not choose between them: each is named after a Shopify plan, so the app costs what your store's own Shopify plan dictates. Each carries a 7-day free trial. The feature list is the same on the first three: Smart AI upsell offers, cart page and cart drawer offers, custom cross-sells and 'true' upsells, funnel offers, post-purchase offers, free gift offers, subscription offers and a rewards announcement bar.
It depends on your Shopify plan, not on how much you use it. Read on 6 October 2026: $4.99 a month on Shopify Basic, $24.99 on Grow, $74.99 on Advanced and $399.99 on Plus, each with a 7-day free trial and billed in USD every 30 days. Nothing is charged per order or as a share of upsell revenue.
Only on Shopify Plus. On the listing read 6 October 2026, checkout offers appear on the $399.99 Plus card and on no other. On Basic, Grow and Advanced the offers run on product pages, in the cart and cart drawer, and after purchase.
Of 594 reviews, 41 are one-star and 9 two-star (read 6 October 2026). The recent ones describe add-to-cart and checkout rates dropping by 70% after offers were set up (January 2026), the app not working consistently with support replies taking days or weeks (edited October 2026), and the app stopping without notice (November 2025). The newest five-star reviews praise hands-on help from Bold's co-founder.
Check your platform and version specifically. Shopify support is close to universal in this category, while WooCommerce, BigCommerce, Magento and headless setups vary a lot, and 'supported' sometimes means a generic API rather than a maintained app. A listing in your own platform's app store, with recent reviews there, is a better signal than the vendor's logo wall.
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
Reviewed e-commerce tools that share ground with Bold Upsell — comparable in what they do, not drop-in swaps:
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This is our researched assessment — not a paid placement. The “Visit” links on this page are affiliate links: we may earn a commission if you sign up, at no extra cost to you, and it never changes our take. How we review →