Your ads send clicks to a page that does not convert, and every wasted click is money gone. Or your ad traffic swings from month to month, and a visitor cap keeps pushing you up a plan. You are probably a marketer or a small business owner running paid ads, and you want to know whether you need a premium optimisation tool or a simpler page builder.
Both tools are affiliate partners of ours: we may earn a commission if you sign up through a button on this page, at no extra cost to you. That is why we also say when to pick neither.
| Instapage | Leadpages | |
|---|---|---|
| Price we read | Create $79/mo billed yearly ($99 month to month) for 15,000 visitors; Optimize $159, Convert on quote (read 24 Sep 2026) | Pro $29/mo ($23 billed annually), 25 pages, 1 site; no free plan, 7-day trial (read 15 Oct 2026) |
| Entry price | Create $79 a month billed annually, $99 monthly, for 15,000 visitors (read 24 Sep 2026) | Pro $23 a month billed annually, $29 monthly, 25 pages, 1 site (read 15 Oct 2026) |
| How you pay | By unique monthly visitors; annual billing saves up to 20% | By plan with no traffic cap; annual billing is 20% off |
| Free plan or trial | 14-day trial, card needed, ends automatically at 2,500 visitors | No free plan; 7-day trial, card needed, converts unless you cancel |
| Best for | Teams with serious ad spend who want ad-to-page personalisation and A/B tests | Small businesses with a few ad-driven pages and traffic that swings |
| Main catch | Root-domain publishing only on quote-only Convert; pages live only while you pay | No A/B testing on Pro or Business; Grow offers only a manual two-way split |
You need a landing page live without a card or a monthly bill. Neither has a free plan, and both trials ask for a card and roll into a paid plan.
If you cannot commit to paying from the first published page, a page on the website you already run is the cheaper route.
One year on annual billing for a small advertiser under 15,000 visitors a month. Instapage Create: $79 x 12 = $948. Leadpages Pro: $23 x 12 = $276. If you want A/B testing, Instapage Optimize is $159 x 12 = $1,908 for 30,000 visitors, while Leadpages Grow is $79 x 12 = $948 with a manual two-way split, and Leadpages Optimize is also $159 x 12 = $1,908, with up to four variants, Smart Traffic, heatmaps and no traffic cap.
Create, $79 a month billed annually or $99 month to month, for 15,000 unique monthly visitors (read 24 Sep 2026).
Start with Instapage →Pro, $23 a month billed annually ($276 a year) or $29 monthly: 25 pages and 1 site (read 15 Oct 2026).
Start with Leadpages →Both trials need a card. Instapage's 14-day trial ends when the 14 days run out or when you pass 2,500 unique monthly visitors, and then charges the plan you picked; you cancel under Account Management, Subscriptions, Cancel. Leadpages' 7-day trial converts to a paid plan unless you cancel, and reviewers report no refunds or proration after that, so decide before day seven.
On Instapage, Create and Optimize publish to subdomains such as go.yoursite.com through a CNAME: 2 on Create and the 30,000-visitor Optimize, 10 at 50,000. Your root domain is only on the quote-only Convert, and Instapage locks a domain to the first account that uses it. On Leadpages, Pro includes 1 custom domain, Business 2, Grow 4 and Optimize 6.
Not for Leadpages. From a European connection on 15 October 2026 its page showed Pro at 29 euros and Business at 49 euros, but Grow at 115 euros and Optimize at 229 euros a month, against $99 and $199. Instapage quoted every amount in USD when we read it from the Netherlands.
Instapage: the plan table, comparison table and trial FAQ on instapage.com/plans (read 24 Sep 2026, re-read 31 Oct 2026). Leadpages: its pricing file leadpages.com/pricing.md (dated 10 Oct 2026) and pricing page, read 15 Oct 2026. Prices change: each one carries the date we read it, and our reviews are re-checked against the vendor pages. How we review.