Keyword Density Analyzer

See which words your content actually emphasises. Paste it in and this lists the top keywords by frequency — handy for checking your page is about what you think it is, without overstuffing.

Need more than the free basics? Density is a blunt signal. To optimise content against what's actually ranking — topics, questions and terms competitors cover — an AI SEO tool like Frase does the heavy lifting.

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Keyword density isn't a target

There's no magic percentage, and stuffing a keyword to hit one will hurt you. Use this to sanity-check: does your main term appear naturally, and are related terms present? Modern SEO rewards covering a topic thoroughly and readably, not repeating one phrase. If a word is wildly over-represented, that's your cue to vary the language.

Frequently asked questions

What is keyword density?

The percentage of times a word appears relative to the total word count. It's a rough indicator of what your content emphasises.

What's the ideal keyword density?

There isn't one. Aim for natural usage where your topic and related terms appear without forcing a number. Over-optimising looks spammy to Google.

How do I actually optimise content?

Cover the topic comprehensively and readably. Tools like Frase compare your draft to top-ranking pages and suggest what to add.

This tool is free and runs entirely in your browser. The link above is an affiliate link: we may earn a commission if you sign up, at no extra cost to you, and it never changes our honest take.