Most freelancers undercharge because they price off a salary, not reality. Enter your income target, costs and how many hours you can actually bill — this gives you the hourly rate you genuinely need.
A salaried employee bills ~40 hours but a freelancer rarely does — admin, sales, holidays and gaps eat in. If you can bill 25 hours a week for 46 weeks, that's your real capacity, not 2,080 hours. Add your business costs (software, taxes, insurance) on top of the income you want to keep. Divide by real billable hours, and the honest rate appears — usually well above a salary-equivalent.
Take the income you want plus your business costs, then divide by the hours you can realistically bill (not 40/week). This calculator does that maths for you.
A salary assumes paid holidays, benefits and 40 billable hours. As a freelancer you cover all of that yourself and bill far fewer hours, so your rate must be higher.
Software, taxes, insurance, equipment, accounting and any tools you pay for. A service like doola can handle formation, banking and bookkeeping.
This tool is free and runs entirely in your browser. The link above is an affiliate link: we may earn a commission if you sign up, at no extra cost to you, and it never changes our honest take.