Colour Palette Generator

Build a coherent colour palette from a single base colour. Pick your brand colour and this generates matching shades and accents with hex codes — ready for your site, deck or ad creative.

Need more than the free basics? A palette is the start; turning it into scroll-stopping ads is the work. A tool like AdCreative.ai generates conversion-focused ad creatives and banners on-brand, fast.

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How to use the palette

Start with your main brand colour. Use the darker and lighter shades for backgrounds and text, and the contrasting accent sparingly — for buttons and highlights, where you want the eye to go. Check contrast for readability (dark text on light backgrounds, or vice versa). A tight palette of a few colours looks more professional than a rainbow.

Frequently asked questions

How many colours should a brand palette have?

Usually one primary, one or two accents, plus neutrals (light and dark). Fewer, used consistently, looks more polished than many colours.

What are hex codes?

Six-character codes like #3b82f6 that specify an exact colour for web and design tools. Copy them straight into your CSS or design app.

How do I turn a palette into ads?

Apply it to your creatives manually, or use a tool like AdCreative.ai that generates on-brand, conversion-focused ad designs for you.

This tool is free and runs entirely in your browser. The link above is an affiliate link: we may earn a commission if you sign up, at no extra cost to you, and it never changes our honest take.