CallRail

For marketers and agencies that need to prove which campaigns, keywords and ads drive phone calls and form leads, with recordings and…

Researched by AIBM Not claimed by the vendor

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callrail.com
CallRail product page
Category

Growth & Revenue

Price

from $55

Price basis

a month (plus usage), or $50 a month billed yearly

Our research

price read 13 Oct 2026

Our research · cost as your team grows

What CallRail costs at each size

The cheapest plan that fits, on annual billing, in USD. Price rules written from the vendor’s pricing page as we read it on 2026-10-13, every amount quoted; tax excluded unless the vendor says otherwise.

usersCheapest fitPer monthYou pay
1Lead Tracking$50$600 per year
2Lead Tracking$50$600 per year
3Lead Tracking$50$600 per year
5Lead Tracking$50$600 per year
10Lead Tracking$50$600 per year
15Lead Tracking$50$600 per year
20Lead Tracking$50$600 per year
25Lead Tracking$50$600 per year
50Lead Tracking$50$600 per year
100Lead Tracking$50$600 per year

Not in these numbers: Every plan is 'plus additional usage': numbers, minutes, texts and form submissions past the allowance, API calls past 1,500 a month and Voice Assist are billed on top.

Check it for your team size and budget →

🔎 Unclaimed — this is our research, not their listing. CallRail has not submitted anything to us, has not seen or approved this page, and has not claimed this listing. There is no vendor description here, and we have not written one on their behalf. Everything below comes from our own dossier — the same one behind the Honest Software Atlas. Reader reviews are moderated for spam only; critical ones get published too.

What we found — independently

Researched by AIBM, not supplied by the vendor. The vendor has not been involved in this page at all.

Our pricing check · re-verified 2026-10-13Four plans, read on callrail.com/pricing on 13 October 2026 in a live browser, each 'plus additional usage': Lead Tracking $55 a month, Lead Tracking Complete $105, Lead Conversion $165 and Lead Conversion Complete $215; on yearly billing the same four read $50, $95, $150 and $195 a month (the page states 'Save up to 10% with a yearly plan').
What will cost you money if you skim itThe headline price is a floor, not a ceiling: the included minutes, numbers and SMS are modest, so an active campaign quickly hits metered overages that meaningfully lift the bill.

Cost-trap flags — each with its evidence

🧮 Usage-metered — Cost moves with usage: credits, overages, volume tiers or percentage fees
“The headline price is a floor, not a ceiling: the included minutes, numbers and SMS are modest, so an active campaign quickly hits metered overages that meaningfully lift the bill.”
🧩 Add-ons extra — Key features are paid add-ons on top of the plan
“Voice Assist (the AI answering agent) starts at $95 a month on top of Lead Tracking, plus $1 a call after 50 calls over 15 seconds.”

Genuinely good for

marketers and agencies that need to prove which campaigns, keywords and ads drive phone calls and form leads, with recordings and multi-touch attribution

Skip it if

you don't run enough paid marketing to need call-level attribution, or your call volume would push overages past the value of the insight

The honest comparisonWhatConverts or a platform's native tracking — comparable attribution tools: compare on included minutes and how your real call volume meters

Read our full CallRail review →

Source: our own researched dossier on CallRail, the same one behind the Honest Software Atlas and our reviews. Flags are derived from that text and each one carries the sentence it came from, so you can judge it yourself. Prices move — always check the vendor’s live pricing page before you buy.

Open questions

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