Finance tools are trust-critical: the bar is accuracy, compliance and real support, not flashy features. So where does Heard actually fit?
Done-for-you bookkeeping and taxes built for therapists and a growing range of health-and-wellness practices — SLPs, dieticians, chiropractors, audiologists, coaches, massage and physical therapists: monthly books, quarterly tax estimates, annual filing and S-corp support by specialists who know the niche.
(2026) Annual billing only: Lite about $129/mo (monthly done-for-you bookkeeping + quarterly tax estimates; annual tax filing NOT included — a ~$750 one-off), Essential ~$169/mo (adds personal tax prep and filing), Premium ~$255/mo (S-Corps and group practices, business filing). Payroll is an add-on at $39/mo + $6/person; catch-up bookkeeping runs ~$99/month. Plans change — always verify the live price on their site.
Mind the fine print between tiers: the entry plan does not include your annual tax filing (a ~$750 one-off on Lite), it is annual billing only, and messy back-months cost extra as catch-up fees. Price the tier that actually includes filing.
The natural comparison is Bench or a local CPA — Bench wins on general small-business bookkeeping breadth, a good local CPA on complex situations; Heard wins on therapy-practice specialization and S-corp guidance. Decide by which one fits the job above, not by the louder brand.
My ex-banker filter is simple: does Heard remove a real cost — time, errors, missed revenue — bigger than what it charges? If the job above is genuinely yours, it's worth a look. We never publish fake or “exclusive” prices, so always confirm the current plan on their site.
It depends on the job. Heard is best for therapists and health-and-wellness practice owners — SLPs, dieticians, chiropractors, audiologists, coaches, massage and physical therapists — who want books, quarterly estimates and filing handled by specialists who know their niche; if that's you, it tends to pay for itself in saved time. If not, hold off. We don't publish fixed prices because they change — check Heard's live pricing before deciding.
Skip it if you are comfortable doing your own books in a general tool at a fraction of the price, or your business sits outside the health-and-wellness practice niche. Buying a tool to fix a problem you don't have yet just adds cost and another login to manage.
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is genuinely good and bad at, and we earn a commission only if you sign up, at no cost to you.
Weighing Heard against the field? These are the closest financial operations tools we've reviewed — same job, different trade-offs:
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This is our researched assessment — not a paid placement. The link above is an affiliate link: we may earn a commission if you sign up, at no extra cost to you, and it never changes our take. How we review →