{
 "schema_version": "1.0",
 "id": "zoominfo",
 "name": "ZoomInfo",
 "research_status": "researched",
 "vendor_domain": "zoominfo.com",
 "category": "Growth & Revenue",
 "task": "Sales outreach, leads & CRM",
 "summary": "Enterprise B2B sales intelligence and contact database. Find verified company and contact data, buying signals and org charts to fuel outbound at scale.",
 "best_for": "enterprise go-to-market teams that need the deepest US database, buyer-intent signals and conversation intelligence — and can absorb the contract",
 "skip_if": "you're an SMB or want flexible month-to-month pricing — the cost, credit burn and lock-in rarely pay off below enterprise scale",
 "honest_knock": "The contract is the most-cited frustration: annual lock-in with a strict 60–90 day cancellation window and 10–20% renewal increases. Credits burn fast, data can be stale (prospects who left years ago), and it's built for enterprise — overkill and overpriced for SMBs, with weaker accuracy outside the US.",
 "pricing": {
  "status": "quote_only",
  "entry_price": null,
  "entry_price_terms": null,
  "from_price_usd_month": null,
  "plans": null,
  "plans_source": null,
  "notes": "Sales-gated, re-verified on 2026-10-08: the pricing page now loads and names the packages (Sales: Professional, Copilot Advanced and Copilot Enterprise; Marketing: Demand with 75K included credits, ABM Lite, and ABM Enterprise with 150K included credits) but prints no amount, only a form to request pricing. There is no free plan; the Sales tiers carry a free-trial sign-up, the Marketing packages a demo. ZoomInfo's licence terms say the agreement is not cancellable and runs until it expires; the term itself is set in your order form. Contracts typically start around $15k and the median runs near $32k a year, climbing once seats, credits and add-ons (intent data, international coverage) stack up — but those are third-party figures, not ZoomInfo's, and every deal is negotiated annually. Expect a multi-year push and price the credits, not just the seats.",
  "verified_at": "2026-10-08",
  "source_url": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "quote_only",
   "label": "Quote-only pricing",
   "evidence": "No published price: sales-gated; the pricing page lists packages without amounts and has no free plan (read 8 Oct 2026)",
   "verified_at": "2026-10-08",
   "source_url": null
  },
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "Sales-gated, re-verified on 2026-10-08: the pricing page now loads and names the packages (Sales: Professional, Copilot Advanced and Copilot Enterprise; Marketing: Demand with 75K included credits, ABM Lite, and ABM Enterprise with 150K included credits) but prints no amount, only a form to request pricing.",
   "verified_at": "2026-10-08",
   "source_url": null
  },
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "Contracts typically start around $15k and the median runs near $32k a year, climbing once seats, credits and add-ons (intent data, international coverage) stack up — but those are third-party figures, not ZoomInfo's, and every deal is negotiated annually.",
   "verified_at": "2026-10-08",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "Apollo or Clay",
  "why": "the cheaper, more flexible data tools"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/zoominfo.json",
  "review": "https://marketingandsalessoftware.com/zoominfo-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/zoominfo/",
  "vendor_site": "https://zoominfo.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://try.zoominfo.com/me0vaf3cnryt",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Pricing status is 'quote_only': no single public entry price.",
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "zoominfo:public_price",
   "key": "public_price",
   "question": "Can you publish a price, or a starting price, for the plans that are quote-only?",
   "status": "open"
  },
  {
   "question_id": "zoominfo:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "zoominfo:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "zoominfo:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "zoominfo:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 },
 "task_scope": {
  "scope": "b2b_contact_data",
  "label": "B2B contact data and enrichment",
  "why": "Enterprise B2B sales intelligence and contact database.",
  "source": "our dossier",
  "phrases": [
   "contact data",
   "b2b data",
   "b2b contact data",
   "lead database",
   "contact database",
   "email finder",
   "find emails",
   "prospect list",
   "prospect lists",
   "lead lists",
   "data enrichment",
   "contact enrichment",
   "sales intelligence"
  ]
 }
}