{
 "schema_version": "1.0",
 "id": "woodpecker",
 "name": "Woodpecker",
 "research_status": "researched",
 "vendor_domain": "woodpecker.co",
 "category": "Sales & CRM",
 "task": "Sales outreach, leads & CRM",
 "summary": "Cold email and LinkedIn outreach platform priced by contacted prospects — unlimited team seats and email accounts, built-in warm-ups, deliverability tooling and a lead finder.",
 "best_for": "outbound teams that want usage-priced cold email plus LinkedIn outreach, with unlimited seats and email accounts included instead of per-user fees",
 "skip_if": "you send occasional one-off campaigns (usage pricing only wins when you actually use it), or your motion is LinkedIn-heavy — $29 per connected account adds up",
 "honest_knock": "The $7-per-100-prospects unit reads cheap, but a real outbound motion stacks add-ons fast. Every connected LinkedIn account is $29 a month, managed sending addresses $6 a month apiece and extra warm-ups $5 per account — and contacted prospects are the meter, so scaling outreach scales the bill.",
 "pricing": {
  "status": "public",
  "entry_price": "$35",
  "entry_price_terms": "a month minimum entry (500-prospect minimum at $7.00 per 100 contacted prospects)",
  "from_price_usd_month": 35.0,
  "plans": null,
  "plans_source": null,
  "notes": "(price re-verified 2026-09-18 and again 2026-10-05 against woodpecker.co/pricing) Free trial: the pricing page and its FAQ put it at 14 days or 100 cold emails, whichever comes first (read 21 September 2026), and Woodpecker's partner team told us the same day that sign-ups through a partner link such as ours start on 30 days instead — their statement, dated, not something we have run through a fresh account. Usage-priced: $7.00 per 100 contacted prospects, and the smallest volume the slider offers is 500 — so $35 a month is the practical entry rather than the $7 headline. Contact 200 prospects and you still pay $35; the per-100 figure only starts describing your bill once you are past that minimum. Unlimited team members and unlimited connected email accounts are included, and the page prices in twelve currencies (EUR, USD, GBP, CHF, AUD, BRL, CAD, DKK, INR, NOK, PLN, SEK). An annual toggle advertises SAVE 33% against monthly.\n\nThe sending allowance is derived, not chosen: the page states that emails per month equal contacted prospects multiplied by 16, the maximum number of campaign steps, which puts the 500-prospect entry at 16,000 emails a month. Add-ons are where an outbound motion actually gets expensive, and there are now two grades of managed sending address rather than one: LinkedIn accounts $29 a month each; email addresses on Google or Microsoft $6 a month each; email addresses on Maildoso, Mailforge, Infraforge or Azure $4 a month each; extra warm-ups $5 a month per email account; new domains at roughly $1 a month per domain, billed annually, which the page flags as an approximation because it depends on the domain name and shows the exact price before payment. Lead Finder credits start at 500 for $10. The rest of the add-on list, read 5 October 2026: Infraforge dedicated servers $59 a month per server, Azure domain hosting $20 a month per domain, domain transfers $1 a month per domain billed annually, the integrations line (API, webhooks, MCP, CLI) at $20 a month, an agency panel at $27 a month per active client with white label at $5 a month per active client, and outbound workshops at $2,000 one-time for four two-hour sessions, $500 per extra session. Prices exclude VAT.",
  "verified_at": "2026-10-05",
  "source_url": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "Usage-priced: $7.00 per 100 contacted prospects, and the smallest volume the slider offers is 500 — so $35 a month is the practical entry rather than the $7 headline.",
   "verified_at": "2026-10-05",
   "source_url": null
  },
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "Add-ons are where an outbound motion actually gets expensive, and there are now two grades of managed sending address rather than one: LinkedIn accounts $29 a month each; email addresses on Google or Microsoft $6 a month each; email addresses on Maildoso, Mailforge, Infraforge or Azure $4 a month each; extra warm-ups $5 a month per email account; new domains at roughly $1 a month per domain, billed annually, which the page flags as an approximation because it depends on the domain name and shows the exact price before payment.",
   "verified_at": "2026-10-05",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "lemlist",
  "why": "lemlist is the seat-priced all-rounder with the big template community; Woodpecker prices by contacted prospects with unlimited seats — leaner for small teams, add-ons stack at scale"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/woodpecker.json",
  "review": "https://aibuildermarketplace.com/b2b/woodpecker-review/",
  "marketplace": "https://aibuildermarketplace.com/marketplace/woodpecker/",
  "vendor_site": "https://woodpecker.co"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://woodpecker.co/?red=aibuil",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "woodpecker:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "woodpecker:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "woodpecker:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "woodpecker:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": {
   "what": "Hosted remote server at api.woodpecker.co/mcp/v1: paste the URL into your AI client, sign in to Woodpecker and approve — no API key and no local server. Manage campaigns, prospects, email sequences, mailboxes and campaign reporting in natural language, and set each tool to run automatically, ask for approval, or not at all. A local Docker build authenticated with an API key exists as well, and their docs name it the only route to Agency client accounts: the hosted server cannot select an account managed under an Agency.",
   "plan": "Their pricing page lists MCP Server inside the paid Integrations add-on, next to Claude, Clay, API, Webhooks and CLI — not in the base plan. The docs page itself states no plan.",
   "status": "Live",
   "source": "https://developers.woodpecker.co/docs/mcp/",
   "checked": "2026-07-28",
   "note": "The vendor's own MCP server, from our MCP research; it works with your own account at the vendor."
  },
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 },
 "task_scope": {
  "scope": "sales_outreach",
  "label": "Outbound sales outreach (cold email and LinkedIn sequences)",
  "why": "Cold email and LinkedIn outreach platform priced by contacted prospects — unlimited team seats and email accounts, built-in warm-ups, deliverability tooling and a lead finder.",
  "source": "our dossier",
  "phrases": [
   "cold email",
   "cold emails",
   "cold outreach",
   "sales outreach",
   "outbound sales",
   "outbound",
   "email sequences",
   "sales sequences",
   "linkedin outreach",
   "linkedin automation",
   "sales engagement",
   "ai sdr"
  ]
 }
}