{
 "schema_version": "1.0",
 "id": "wistia",
 "name": "Wistia",
 "research_status": "researched",
 "vendor_domain": "wistia.com",
 "category": "Video & Audio",
 "task": "AI video & voice content",
 "summary": "Video hosting built for marketing — player customisation, viewer analytics and lead capture.",
 "best_for": "marketing teams who want video on their own site with real analytics and lead capture, and who care that the player does not recommend a competitor's video afterwards",
 "skip_if": "you just need somewhere to put videos — an unlisted upload to a free platform does that, and the reason to pay here is the analytics and the branding control, not the hosting",
 "honest_knock": "Bandwidth is the meter that decides your bill, and it is the one number you cannot predict before you publish. A single video that does well can move you from Free to Business in a month, which is arguably the product working — but budget for it rather than being surprised. Their FAQ, as read on 19 September 2026, was precise about which way it cuts: free accounts cannot exceed their bandwidth limit, while paid plans are billed for usage beyond what is included or prepaid. The free tier carries Wistia branding on the player, so it is a trial with no time limit rather than a plan you can ship a brand on. The published prices are the annual ones; the page's toggle sits on Annual with a 20% saving and the month-to-month figures are not in its source, so a monthly subscriber cannot price the plan from the pricing page. The webinar overages were the sharpest edge on that reading: $2.00 per extra minute means a session that runs long costs real money, the allowance is per event rather than cumulative, and the shortened FAQ of 19 October 2026 no longer prints either figure, so confirm them before you book a long session.",
 "pricing": {
  "status": "public",
  "entry_price": "$79",
  "entry_price_terms": "per month, Business + Signals $329/mo",
  "from_price_usd_month": 79.0,
  "plans": null,
  "plans_source": null,
  "notes": "(re-verified 2026-10-19 on wistia.com/pricing, Video Platform tab; the monthly-toggle rates below are from the 19 September 2026 reading and were not re-read, because the page renders them rather than writing them into its source) Four tiers, and the headline numbers are the ANNUAL rates: the billing toggle on the page is set to Annual with a “Save 20%” chip, so Business at $79 a month and Business + Signals at $329 a month are what you pay when you commit for a year. On 19 September 2026, with the toggle set to Monthly, the same three cards read $0, $99 and $412 a month, with the per-extra-user rate moving from $25 to $31. Since that reading Wistia has renamed the $329 tier from Business + Lead gen to Business + Signals and added an AI credit allowance to every card; the prices, storage, users and bandwidth did not change. Free $0: 25 GB storage, 1 user, 200 GB bandwidth, 3,000+ lifetime credits, basic analytics, Wistia branding on the player. Business $79: 250 GB+ storage, 3+ users, 1 TB bandwidth, 5,000+ monthly credits, branding removed, collections and playlists, CTAs and forms, advanced analytics. Business + Signals $329 is Business plus Signals — marketing-automation integrations (HubSpot, Marketo, Pardot), video engagement data on contact records, automated lead scoring, audience segmentation, triggered email nurtures, sales alerts and pipeline and revenue attribution — and the FAQ calls Signals an add-on for the Business plan that is included with every webinar plan. Enterprise is quote-only: from 1 TB storage, 2 TB bandwidth, custom users, 12,500+ monthly credits, Signals, team accounts, SSO, video playback protection, a dedicated customer success manager. Price per additional user $25. Dubbing and AI audio descriptions are an add-on on both Business cards and included only on Enterprise. The page does not say what a credit buys. Storage beyond the plan is prepaid upfront or billed as usage. The FAQ as read on 19 September 2026 also said bandwidth resets monthly and is billed as usage past the allowance on paid plans (free accounts are hard-capped instead), and priced webinar overages at $0.20 per extra attendee and $2.00 per extra minute, per event; the shortened FAQ of 19 October 2026 repeats neither, so treat both as the last confirmed reading rather than current page text. You can cancel at any time unless you are on Enterprise or a signed order form, either at the end of the billing cycle or immediately, and no refund is issued either way. Webinar plans have their own tab on the same page and carry no price in the source.",
  "verified_at": "2026-10-19",
  "source_url": "https://wistia.com/pricing",
  "schema_offer": null,
  "source_quotes": [
   {
    "field": "price",
    "plan": "Business + Signals",
    "quote": "$329/mo billed annually",
    "source_url": "https://wistia.com/pricing",
    "read_on": "2026-10-19"
   },
   {
    "field": "price",
    "plan": "Business",
    "quote": "$79/mo billed annually",
    "source_url": "https://wistia.com/pricing",
    "read_on": "2026-10-19"
   },
   {
    "field": "price",
    "plan": "Free",
    "quote": "$0/mo",
    "source_url": "https://wistia.com/pricing",
    "read_on": "2026-10-19"
   },
   {
    "field": "free_trial",
    "plan": null,
    "quote": "$0/mo",
    "source_url": "https://wistia.com/pricing",
    "read_on": "2026-10-30"
   }
  ],
  "recent_change": null
 },
 "free_plan": true,
 "free_plan_evidence": "On 19 September 2026, with the toggle set to Monthly, the same three cards read $0, $99 and $412 a month, with the per-extra-user rate moving from $25 to $31.",
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "Since that reading Wistia has renamed the $329 tier from Business + Lead gen to Business + Signals and added an AI credit allowance to every card; the prices, storage, users and bandwidth did not change.",
   "verified_at": "2026-10-19",
   "source_url": "https://wistia.com/pricing"
  },
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "Business + Signals $329 is Business plus Signals — marketing-automation integrations (HubSpot, Marketo, Pardot), video engagement data on contact records, automated lead scoring, audience segmentation, triggered email nurtures, sales alerts and pipeline and revenue attribution — and the FAQ calls Signals an add-on for the Business plan that is included with every webinar plan.",
   "verified_at": "2026-10-19",
   "source_url": "https://wistia.com/pricing"
  }
 ],
 "compare_with": {
  "name": "Vidyard or Loom",
  "why": "the closest marketing-video peers — compare on bandwidth included and what the free tier puts on your player"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/wistia.json",
  "review": "https://aibuildermarketplace.com/b2b/wistia-review/",
  "marketplace": "https://aibuildermarketplace.com/marketplace/wistia/",
  "vendor_site": "https://wistia.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://wistia.com/",
  "affiliate": false,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "available",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": {
   "currency": "USD",
   "unit": "user",
   "axis": "users",
   "plans": [
    {
     "id": "free",
     "name": "Free",
     "model": "free",
     "max_units": 1,
     "evidence": "Free $0: 25 GB storage, 1 user, 200 GB bandwidth"
    },
    {
     "id": "business",
     "name": "Business",
     "model": "flat",
     "included_units": 3,
     "annual_month": 79,
     "monthly": 99,
     "extra_unit": {
      "annual_month": 25,
      "monthly": 31
     },
     "evidence": "Business $79: 250 GB+ storage, 3+ users"
    },
    {
     "id": "enterprise",
     "name": "Enterprise",
     "model": "quote",
     "evidence": "Enterprise is quote-only"
    }
   ],
   "extra_evidence": "On 19 September 2026, with the toggle set to Monthly, the same three cards read $0, $99 and $412 a month, with the per-extra-user rate moving from $25 to $31",
   "not_computable": [
    "Business + Signals ($329 a month annual, $412 monthly on the 19 September reading): an add-on on top of Business whose seat count the notes do not state, so it is left out of the per-user calculation.",
    "Storage beyond the included amount (prepaid or billed as usage), and bandwidth and webinar overages from the 19 September FAQ reading, are usage charges outside the seat price.",
    "Dubbing and AI audio descriptions are a priced add-on on Business without an amount in the notes."
   ],
   "notes": [
    "Annual rates re-read 2026-10-19; the monthly rates ($99, $31 per extra user) come from the page's Monthly toggle on 2026-09-19 and were not re-read."
   ],
   "rules_verified_at": "2026-10-19"
  },
  "growth": {
   "annual": {
    "product_id": "wistia",
    "currency": "USD",
    "axis": "users",
    "unit": "user",
    "billing": "annual",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "business": 79.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 2,
      "cheapest_plan": "business",
      "cheapest_plan_name": "Business",
      "total_month": 79.0,
      "billed": {
       "amount": 948.0,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "business": 79.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 3,
      "cheapest_plan": "business",
      "cheapest_plan_name": "Business",
      "total_month": 79.0,
      "billed": {
       "amount": 948.0,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "business": 79.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 5,
      "cheapest_plan": "business",
      "cheapest_plan_name": "Business",
      "total_month": 129.0,
      "billed": {
       "amount": 1548.0,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "business": 129.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 10,
      "cheapest_plan": "business",
      "cheapest_plan_name": "Business",
      "total_month": 254.0,
      "billed": {
       "amount": 3048.0,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "business": 254.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 15,
      "cheapest_plan": "business",
      "cheapest_plan_name": "Business",
      "total_month": 379.0,
      "billed": {
       "amount": 4548.0,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "business": 379.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 20,
      "cheapest_plan": "business",
      "cheapest_plan_name": "Business",
      "total_month": 504.0,
      "billed": {
       "amount": 6048.0,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "business": 504.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 25,
      "cheapest_plan": "business",
      "cheapest_plan_name": "Business",
      "total_month": 629.0,
      "billed": {
       "amount": 7548.0,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "business": 629.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 50,
      "cheapest_plan": "business",
      "cheapest_plan_name": "Business",
      "total_month": 1254.0,
      "billed": {
       "amount": 15048.0,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "business": 1254.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 100,
      "cheapest_plan": "business",
      "cheapest_plan_name": "Business",
      "total_month": 2504.0,
      "billed": {
       "amount": 30048.0,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "business": 2504.0,
       "enterprise": "quote"
      }
     }
    ],
    "switch_points": [
     {
      "from_units": 1,
      "to_units": 2,
      "from_plan": "free",
      "to_plan": "business",
      "from_plan_name": "Free",
      "to_plan_name": "Business"
     }
    ],
    "conflicts": [],
    "unknowns": [
     "Business + Signals ($329 a month annual, $412 monthly on the 19 September reading): an add-on on top of Business whose seat count the notes do not state, so it is left out of the per-user calculation.",
     "Storage beyond the included amount (prepaid or billed as usage), and bandwidth and webinar overages from the 19 September FAQ reading, are usage charges outside the seat price.",
     "Dubbing and AI audio descriptions are a priced add-on on Business without an amount in the notes."
    ],
    "measured": [
     {
      "claim": "$0/mo",
      "claim_source": "https://wistia.com/pricing",
      "claim_read_on": "2026-10-30",
      "observed": "Plans identifies Free as the current plan. The fourteen-day Business offer was declined.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/wistia-review/#claim-vs-measured"
      },
      "plan": "Free; Business trial skipped",
      "comparability": "Wistia zero-price access is checked against the explicit current Free label after choosing Maybe later on the Business offer.",
      "status": "confirmed",
      "buying_consequence": "Video upload was tested on Free, not a Business trial.",
      "buyer_direction": null,
      "claim_changed_on": null,
      "status_label": "Confirmed",
      "review_url": "https://aibuildermarketplace.com/b2b/wistia-review/"
     },
     {
      "claim": "No credit card required",
      "claim_source": "https://wistia.com/pricing",
      "claim_read_on": "2026-10-30",
      "observed": "No card was requested according to source notes, and no payment details were entered in the observed route. Complete signup screens were not counted.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/wistia-review/#claim-vs-measured"
      },
      "plan": "Free; Business trial skipped",
      "comparability": "Wistia upload and the skipped Business offer required no card in the recorded route.",
      "status": "confirmed",
      "buying_consequence": "The recorded session proceeded without card entry; this does not promise payment-free access to every feature.",
      "buyer_direction": null,
      "claim_changed_on": null,
      "status_label": "Confirmed",
      "review_url": "https://aibuildermarketplace.com/b2b/wistia-review/"
     },
     {
      "claim": "$99/month",
      "claim_source": "https://wistia.com/",
      "claim_read_on": "2026-10-30",
      "observed": "Page USD 99 versus EUR 92.35 at displayed USD/EUR 0.9328; tax and total require address. Rounded display exchange rate is not an exact price guarantee.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/wistia-review/#claim-vs-measured"
      },
      "plan": "Free; Business trial skipped",
      "comparability": "Business monthly crosses USD pricing and EUR Stripe conversion; missing address-based tax and an unverified cost rule prevent an equal final-total comparison.",
      "status": "not_testable",
      "buying_consequence": "EUR subtotal may increase after billing address; original video export remains unproven on Free.",
      "buyer_direction": null,
      "claim_changed_on": "2026-10-30",
      "status_label": "Not testable",
      "review_url": "https://aibuildermarketplace.com/b2b/wistia-review/"
     }
    ]
   },
   "monthly": {
    "product_id": "wistia",
    "currency": "USD",
    "axis": "users",
    "unit": "user",
    "billing": "monthly",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "business": 99.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 2,
      "cheapest_plan": "business",
      "cheapest_plan_name": "Business",
      "total_month": 99.0,
      "billed": {
       "amount": 99.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "business": 99.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 3,
      "cheapest_plan": "business",
      "cheapest_plan_name": "Business",
      "total_month": 99.0,
      "billed": {
       "amount": 99.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "business": 99.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 5,
      "cheapest_plan": "business",
      "cheapest_plan_name": "Business",
      "total_month": 161.0,
      "billed": {
       "amount": 161.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "business": 161.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 10,
      "cheapest_plan": "business",
      "cheapest_plan_name": "Business",
      "total_month": 316.0,
      "billed": {
       "amount": 316.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "business": 316.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 15,
      "cheapest_plan": "business",
      "cheapest_plan_name": "Business",
      "total_month": 471.0,
      "billed": {
       "amount": 471.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "business": 471.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 20,
      "cheapest_plan": "business",
      "cheapest_plan_name": "Business",
      "total_month": 626.0,
      "billed": {
       "amount": 626.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "business": 626.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 25,
      "cheapest_plan": "business",
      "cheapest_plan_name": "Business",
      "total_month": 781.0,
      "billed": {
       "amount": 781.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "business": 781.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 50,
      "cheapest_plan": "business",
      "cheapest_plan_name": "Business",
      "total_month": 1556.0,
      "billed": {
       "amount": 1556.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "business": 1556.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 100,
      "cheapest_plan": "business",
      "cheapest_plan_name": "Business",
      "total_month": 3106.0,
      "billed": {
       "amount": 3106.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "business": 3106.0,
       "enterprise": "quote"
      }
     }
    ],
    "switch_points": [
     {
      "from_units": 1,
      "to_units": 2,
      "from_plan": "free",
      "to_plan": "business",
      "from_plan_name": "Free",
      "to_plan_name": "Business"
     }
    ],
    "conflicts": [],
    "unknowns": [
     "Business + Signals ($329 a month annual, $412 monthly on the 19 September reading): an add-on on top of Business whose seat count the notes do not state, so it is left out of the per-user calculation.",
     "Storage beyond the included amount (prepaid or billed as usage), and bandwidth and webinar overages from the 19 September FAQ reading, are usage charges outside the seat price.",
     "Dubbing and AI audio descriptions are a priced add-on on Business without an amount in the notes."
    ],
    "measured": [
     {
      "claim": "$0/mo",
      "claim_source": "https://wistia.com/pricing",
      "claim_read_on": "2026-10-30",
      "observed": "Plans identifies Free as the current plan. The fourteen-day Business offer was declined.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/wistia-review/#claim-vs-measured"
      },
      "plan": "Free; Business trial skipped",
      "comparability": "Wistia zero-price access is checked against the explicit current Free label after choosing Maybe later on the Business offer.",
      "status": "confirmed",
      "buying_consequence": "Video upload was tested on Free, not a Business trial.",
      "buyer_direction": null,
      "claim_changed_on": null,
      "status_label": "Confirmed",
      "review_url": "https://aibuildermarketplace.com/b2b/wistia-review/"
     },
     {
      "claim": "No credit card required",
      "claim_source": "https://wistia.com/pricing",
      "claim_read_on": "2026-10-30",
      "observed": "No card was requested according to source notes, and no payment details were entered in the observed route. Complete signup screens were not counted.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/wistia-review/#claim-vs-measured"
      },
      "plan": "Free; Business trial skipped",
      "comparability": "Wistia upload and the skipped Business offer required no card in the recorded route.",
      "status": "confirmed",
      "buying_consequence": "The recorded session proceeded without card entry; this does not promise payment-free access to every feature.",
      "buyer_direction": null,
      "claim_changed_on": null,
      "status_label": "Confirmed",
      "review_url": "https://aibuildermarketplace.com/b2b/wistia-review/"
     },
     {
      "claim": "$99/month",
      "claim_source": "https://wistia.com/",
      "claim_read_on": "2026-10-30",
      "observed": "Page USD 99 versus EUR 92.35 at displayed USD/EUR 0.9328; tax and total require address. Rounded display exchange rate is not an exact price guarantee.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/wistia-review/#claim-vs-measured"
      },
      "plan": "Free; Business trial skipped",
      "comparability": "Business monthly crosses USD pricing and EUR Stripe conversion; missing address-based tax and an unverified cost rule prevent an equal final-total comparison.",
      "status": "not_testable",
      "buying_consequence": "EUR subtotal may increase after billing address; original video export remains unproven on Free.",
      "buyer_direction": null,
      "claim_changed_on": "2026-10-30",
      "status_label": "Not testable",
      "review_url": "https://aibuildermarketplace.com/b2b/wistia-review/"
     }
    ]
   }
  }
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Data export tested on 2026-10-30; contract terms not researched. Scope and untested export routes are listed in measured.exit_test.",
  "Being verified: refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none."
 ],
 "verification": {
  "price": "quoted",
  "free_trial": "quoted",
  "refund": "being_verified"
 },
 "status_page": null,
 "measured": {
  "support": null,
  "onboarding": null,
  "inbox": {
   "timeline": {
    "signup_at": null,
    "messages": [
     {
      "received_at": "2026-10-30T14:25:06Z",
      "sender_name": "Wistia team",
      "sender_domain": "wistia.com",
      "subject": "Welcome to Wistia - Please Verify Your Account",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-10-30T15:19:14Z",
      "sender_name": "Wistia team",
      "sender_domain": "wistia.com",
      "subject": "👋 Welcome to your Free Wistia account",
      "folder": "inbox",
      "offer": null
     }
    ]
   },
   "window_start": "2026-10-29T23:00:00Z",
   "window_end": "2026-11-12T23:00:00Z",
   "window_days": 14,
   "time_basis": "signup_date_midnight_Europe_Amsterdam",
   "status": "partial",
   "observed_at": "2026-11-02T02:18:01.612935Z",
   "counts": {
    "transactional": 1,
    "onboarding_tips": 1,
    "sales_upsell": 0,
    "personal_looking_sales": 0
   },
   "first_sales_email_hours": null,
   "has_list_unsubscribe": true,
   "uncertain": 0,
   "after_cancel": {
    "status": "not_tested"
   },
   "after_deletion": {
    "status": "not_tested"
   },
   "after_unsubscribe": {
    "status": "not_tested"
   }
  },
  "invites": {
   "status": "not_tested",
   "default_on": "not_tested",
   "plus_accepted": "not_tested",
   "invitee_can_unsubscribe": "not_tested",
   "address_book_requested": "not_tested",
   "workspace_requested": "not_tested"
  },
  "entry_exit": {
   "signup": {
    "screens": "not_tested",
    "card_required": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   },
   "cancel": {
    "screens": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   }
  },
  "tested_on": "2026-10-30",
  "tested_by": "Our team; actor, account and scope are documented in the review.",
  "review_url": "https://aibuildermarketplace.com/b2b/wistia-review/",
  "method": [
   "Uploaded two 10-second videos made from our test images",
   "Added a description and tags to one of them",
   "Downloaded it again and compared it with the original"
  ],
  "claims": [
   {
    "claim": "$0/mo",
    "claim_source": "https://wistia.com/pricing",
    "claim_read_on": "2026-10-30",
    "observed": "Plans identifies Free as the current plan. The fourteen-day Business offer was declined.",
    "observed_on": "2026-10-30",
    "evidence": {
     "label": "Our test observations",
     "url": "https://aibuildermarketplace.com/b2b/wistia-review/#claim-vs-measured"
    },
    "plan": "Free; Business trial skipped",
    "comparability": "Wistia zero-price access is checked against the explicit current Free label after choosing Maybe later on the Business offer.",
    "status": "confirmed",
    "buying_consequence": "Video upload was tested on Free, not a Business trial.",
    "buyer_direction": null,
    "claim_changed_on": null
   },
   {
    "claim": "No credit card required",
    "claim_source": "https://wistia.com/pricing",
    "claim_read_on": "2026-10-30",
    "observed": "No card was requested according to source notes, and no payment details were entered in the observed route. Complete signup screens were not counted.",
    "observed_on": "2026-10-30",
    "evidence": {
     "label": "Our test observations",
     "url": "https://aibuildermarketplace.com/b2b/wistia-review/#claim-vs-measured"
    },
    "plan": "Free; Business trial skipped",
    "comparability": "Wistia upload and the skipped Business offer required no card in the recorded route.",
    "status": "confirmed",
    "buying_consequence": "The recorded session proceeded without card entry; this does not promise payment-free access to every feature.",
    "buyer_direction": null,
    "claim_changed_on": null
   },
   {
    "claim": "$99/month",
    "claim_source": "https://wistia.com/",
    "claim_read_on": "2026-10-30",
    "observed": "Page USD 99 versus EUR 92.35 at displayed USD/EUR 0.9328; tax and total require address. Rounded display exchange rate is not an exact price guarantee.",
    "observed_on": "2026-10-30",
    "evidence": {
     "label": "Our test observations",
     "url": "https://aibuildermarketplace.com/b2b/wistia-review/#claim-vs-measured"
    },
    "plan": "Free; Business trial skipped",
    "comparability": "Business monthly crosses USD pricing and EUR Stripe conversion; missing address-based tax and an unverified cost rule prevent an equal final-total comparison.",
    "status": "not_testable",
    "buying_consequence": "EUR subtotal may increase after billing address; original video export remains unproven on Free.",
    "buyer_direction": null,
    "claim_changed_on": "2026-10-30"
   },
   {
    "claim": "Anyone with the link — Can view",
    "claim_source": "https://wistia.com/",
    "claim_read_on": "2026-10-30",
    "observed": "Folder details shows link viewers can view, while people in the account have No access.",
    "observed_on": "2026-10-30",
    "evidence": {
     "label": "Our test observations",
     "url": "https://aibuildermarketplace.com/b2b/wistia-review/#claim-vs-measured"
    },
    "plan": "Free; Business trial skipped",
    "comparability": "This checks the recorded Wistia folder access default itself, without inferring that a live anonymous request succeeded.",
    "status": "confirmed",
    "buying_consequence": "Check folder access before sharing a link; anonymous reachability was not separately tested.",
    "buyer_direction": null,
    "claim_changed_on": "2026-10-30"
   }
  ],
  "exit_test": {
   "run_date": "2026-10-30",
   "what": "Uploaded two ten-second test videos derived from the kit PNGs on Free, then downloaded the first video.",
   "first_import": null,
   "file_inspected": true,
   "reimport_tested": false,
   "awkward": "The kit contains PNGs rather than videos; source videos were created for this test. The missing accented glyph in the first image originates in the kit font. The Business trial offer was skipped. Folder access defaults to Anyone with the link — Can view; actual anonymous access was not tested. CSV metadata export is excluded from Free in the plan comparison. The second video received no description or tags and was not downloaded.",
   "friction": {
    "export_route": "Media menu > Download > Video > mp4; resolutions shown are 540p, 360p and 288p.",
    "format": "First download: H.264 video at 960 by 690 with AAC audio, versus a 1000 by 720 source with no audio. Both are ten seconds long.",
    "reimport": "Replace is offered for a media file; metadata restoration or fixed-ID record reimport was not tested.",
    "cancellation": "Actual cancellation, trial expiry and account deletion were not tested."
   },
   "not_tested": [
    "Complete signup screen count and human first-result setup time.",
    "Actual cancellation, expiry, deletion and follow-up mail.",
    "Kit fields that were not entered.",
    "Application reimport or restoration."
   ],
   "came_along": [
    "The first downloaded video retains the static test image and ten-second duration. Description and tags could be saved on the first media item in the UI; export preservation of those fields was not established."
   ],
   "lost": [
    "Bytes and dimensions change. An AAC audio track is added. No original-file download."
   ],
   "note": "A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. Friction is described, not scored; this is not a verdict on the product.",
   "evidence_url": "https://aibuildermarketplace.com/b2b/wistia-review/#exit-test"
  },
  "facts": {
   "trial_requires_card": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://aibuildermarketplace.com/b2b/wistia-review/#hands-on"
   },
   "trial_duration_confirmed": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://aibuildermarketplace.com/b2b/wistia-review/#hands-on"
   },
   "export_file_inspected": {
    "value": true,
    "basis": "Uploaded two ten-second test videos derived from the kit PNGs on Free, then downloaded the first video. A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. Friction is described, not scored; this is not a verdict on the product.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://aibuildermarketplace.com/b2b/wistia-review/#exit-test"
   },
   "export_reimport_tested": {
    "value": false,
    "basis": "Uploaded two ten-second test videos derived from the kit PNGs on Free, then downloaded the first video. A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. Friction is described, not scored; this is not a verdict on the product.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://aibuildermarketplace.com/b2b/wistia-review/#exit-test"
   },
   "export_direct_download": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://aibuildermarketplace.com/b2b/wistia-review/#hands-on"
   },
   "marketing_emails_14d": {
    "value": "not_tested",
    "basis": "No complete unambiguous 14-day inbox observation available.",
    "observed_on": "2026-11-02",
    "evidence_url": null
   }
  }
 },
 "task_evidence": {
  "structured_checks": [],
  "sessions": [
   {
    "source": "session",
    "product_name": "Wistia",
    "product_id": "wistia",
    "run_date": "2026-10-30",
    "session_type": "hands_on",
    "what": "Tested by our team on 30 October 2026 on the free plan: Daan created the account and our AI assistant ran the test in Daan's browser. We uploaded two short test videos we made ourselves, added a description and tags, and downloaded a video back.",
    "findings": [
     "After the first upload Wistia offered a 14-day Business trial with no card; we stayed on Free.",
     "Uploading a 10-second video took seconds. Description and tags save on Free.",
     "A new folder is set to 'Anyone with the link — Can view' by default.",
     "The download offered only converted versions (540p, 360p or 288p), not the file we uploaded. The 540p file was a different size, picked up an audio track and kept the full 10 seconds.",
     "The description and tags do not come with the download, and the plan table lists CSV export as a paid feature.",
     "Business came to €92.35 a month at checkout, converted from $99; tax only appears once you enter an address."
    ],
    "not_tested": [
     "Embedding on a website and the analytics",
     "The Business trial features",
     "Inviting other users",
     "Contacting support"
    ],
    "report": null,
    "disclosure": null,
    "evidence_status": null,
    "result": "reported",
    "note": "Findings as written up after the session; no pass/fail per task was scored.",
    "claim_checks": [
     {
      "claim": "$0/mo",
      "claim_source": "https://wistia.com/pricing",
      "claim_read_on": "2026-10-30",
      "observed": "Plans identifies Free as the current plan. The fourteen-day Business offer was declined.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/wistia-review/#claim-vs-measured"
      },
      "plan": "Free; Business trial skipped",
      "comparability": "Wistia zero-price access is checked against the explicit current Free label after choosing Maybe later on the Business offer.",
      "status": "confirmed",
      "buying_consequence": "Video upload was tested on Free, not a Business trial.",
      "buyer_direction": null,
      "claim_changed_on": null
     },
     {
      "claim": "No credit card required",
      "claim_source": "https://wistia.com/pricing",
      "claim_read_on": "2026-10-30",
      "observed": "No card was requested according to source notes, and no payment details were entered in the observed route. Complete signup screens were not counted.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/wistia-review/#claim-vs-measured"
      },
      "plan": "Free; Business trial skipped",
      "comparability": "Wistia upload and the skipped Business offer required no card in the recorded route.",
      "status": "confirmed",
      "buying_consequence": "The recorded session proceeded without card entry; this does not promise payment-free access to every feature.",
      "buyer_direction": null,
      "claim_changed_on": null
     },
     {
      "claim": "$99/month",
      "claim_source": "https://wistia.com/",
      "claim_read_on": "2026-10-30",
      "observed": "Page USD 99 versus EUR 92.35 at displayed USD/EUR 0.9328; tax and total require address. Rounded display exchange rate is not an exact price guarantee.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/wistia-review/#claim-vs-measured"
      },
      "plan": "Free; Business trial skipped",
      "comparability": "Business monthly crosses USD pricing and EUR Stripe conversion; missing address-based tax and an unverified cost rule prevent an equal final-total comparison.",
      "status": "not_testable",
      "buying_consequence": "EUR subtotal may increase after billing address; original video export remains unproven on Free.",
      "buyer_direction": null,
      "claim_changed_on": "2026-10-30"
     },
     {
      "claim": "Anyone with the link — Can view",
      "claim_source": "https://wistia.com/",
      "claim_read_on": "2026-10-30",
      "observed": "Folder details shows link viewers can view, while people in the account have No access.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/wistia-review/#claim-vs-measured"
      },
      "plan": "Free; Business trial skipped",
      "comparability": "This checks the recorded Wistia folder access default itself, without inferring that a live anonymous request succeeded.",
      "status": "confirmed",
      "buying_consequence": "Check folder access before sharing a link; anonymous reachability was not separately tested.",
      "buyer_direction": null,
      "claim_changed_on": "2026-10-30"
     }
    ],
    "claim_checks_note": "A vendor claim (quoted, with source and read date) set against what we observed in this session on the plan stated. status is confirmed, contradicted, not_comparable, not_testable or out_of_date; it is not a score of the product.",
    "exit_test": {
     "run_date": "2026-10-30",
     "what": "Uploaded two ten-second test videos derived from the kit PNGs on Free, then downloaded the first video.",
     "first_import": null,
     "file_inspected": true,
     "reimport_tested": false,
     "awkward": "The kit contains PNGs rather than videos; source videos were created for this test. The missing accented glyph in the first image originates in the kit font. The Business trial offer was skipped. Folder access defaults to Anyone with the link — Can view; actual anonymous access was not tested. CSV metadata export is excluded from Free in the plan comparison. The second video received no description or tags and was not downloaded.",
     "friction": {
      "export_route": "Media menu > Download > Video > mp4; resolutions shown are 540p, 360p and 288p.",
      "format": "First download: H.264 video at 960 by 690 with AAC audio, versus a 1000 by 720 source with no audio. Both are ten seconds long.",
      "reimport": "Replace is offered for a media file; metadata restoration or fixed-ID record reimport was not tested.",
      "cancellation": "Actual cancellation, trial expiry and account deletion were not tested."
     },
     "not_tested": [
      "Complete signup screen count and human first-result setup time.",
      "Actual cancellation, expiry, deletion and follow-up mail.",
      "Kit fields that were not entered.",
      "Application reimport or restoration."
     ],
     "came_along": [
      "The first downloaded video retains the static test image and ten-second duration. Description and tags could be saved on the first media item in the UI; export preservation of those fields was not established."
     ],
     "lost": [
      "Bytes and dimensions change. An AAC audio track is added. No original-file download."
     ],
     "note": "A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. Friction is described, not scored; this is not a verdict on the product."
    },
    "in_catalog": true
   }
  ]
 },
 "open_questions": [
  {
   "question_id": "wistia:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "wistia:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "wistia:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "wistia:pricing_gap_1",
   "key": "pricing_gap_1",
   "question": "Our price check could not put a number on this part of the cost: Business + Signals ($329 a month annual, $412 monthly on the 19 September reading): an add-on on top of Business whose seat count the notes do not state, so it is left out of the per-user calculation. Can you publish the price or the rule?",
   "status": "open"
  },
  {
   "question_id": "wistia:pricing_gap_2",
   "key": "pricing_gap_2",
   "question": "Our price check could not put a number on this part of the cost: Storage beyond the included amount (prepaid or billed as usage), and bandwidth and webinar overages from the 19 September FAQ reading, are usage charges outside the seat price. Can you publish the price or the rule?",
   "status": "open"
  },
  {
   "question_id": "wistia:pricing_gap_3",
   "key": "pricing_gap_3",
   "question": "Our price check could not put a number on this part of the cost: Dubbing and AI audio descriptions are a priced add-on on Business without an amount in the notes. Can you publish the price or the rule?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": {
   "what": "Server for uploading video, making bulk updates, managing access and reading performance data from your agent. Every action asks for approval by default; you can set a tool to always-approve or block it.",
   "plan": "Their FAQ: \"All Wistia accounts have access to Wistia's MCP server... no upgrade needed.\" Anything you can do in the app you can do through the server; you only upgrade for more product features. Restricted by role rather than plan — owners and managers only.",
   "status": "Live",
   "source": "https://wistia.com/product/mcp-server",
   "checked": "2026-07-28",
   "note": "The vendor's own MCP server, from our MCP research; it works with your own account at the vendor."
  },
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}