{
 "schema_version": "1.0",
 "id": "wholesale-gorilla",
 "name": "Wholesale Gorilla",
 "research_status": "researched",
 "vendor_domain": "wholesalegorilla.com",
 "category": "E-commerce",
 "task": "E-commerce growth",
 "summary": "B2B wholesale inside an ordinary Shopify store: custom prices per customer group, a signup and approval flow, net payment terms, wholesale-only shipping rules and a quick-order form, so trade buyers order from the same storefront as retail customers. Nothing is metered — the three tiers gate features, not volume. Read on the App Store and the vendor's own comparison chart on 8 September 2026.",
 "best_for": "Shopify merchants who already have wholesale buyers and want them ordering from the same store as retail customers — custom price groups, a signup and approval flow, net terms and wholesale-only shipping rules — without moving up to Shopify Plus for native B2B.",
 "skip_if": "you need one flat wholesale percentage and nothing else, which customer tags and a far cheaper app already cover; you are on Shopify Plus, where native B2B gives you price lists and payment terms without a second subscription; or you want volume-break pricing on a small budget, because that single feature costs $149.95 a month here.",
 "honest_knock": "It is a feature ladder, not a volume ladder, and the features most people picture when they say wholesale sit high on it. Volume discounts — buy ten, pay less each — are Premium only, at $149.95 a month, more than four times the entry price. Discount codes, net payment terms, wholesale shipping rules and theme integration all start at Advanced, $69.95. Lite at $34.95 buys custom prices per customer group and a basic signup form, which is a price list rather than a wholesale channel. Work out which rung you actually need before you read $34.95 as your price, because the honest entry point for most wholesale operations is the middle one.",
 "pricing": {
  "status": "public",
  "entry_price": "$34.95",
  "entry_price_terms": "Lite · a month, billed every 30 days",
  "from_price_usd_month": 34.95,
  "plans": [
   {
    "name": "Lite",
    "price": "$34.95 a month",
    "includes": "unlimited pricing rules across store, collections, products and variants, custom prices per customer group, a basic wholesale signup form, manual orders, Shopify Markets and live chat and email support; 21-day free trial"
   },
   {
    "name": "Advanced",
    "price": "$69.95 a month",
    "includes": "adds the quick-order form, wholesale shipping rules, net payment terms, product hiding, discount codes, order limits, CSV price upload and theme integration"
   },
   {
    "name": "Premium",
    "price": "$149.95 a month",
    "includes": "adds volume discounts, store and page locks, payment terms, a customisable signup form, advanced product-lock rules and priority and video support"
   }
  ],
  "plans_source": "hand-curated from the vendor's pricing page",
  "notes": "(read 2026-09-08 and re-read 2026-09-19 on apps.shopify.com/wholesale-gorilla and checked against the vendor's own plan-comparison page at wholesalegorilla.com/plan-comparison/, which lists the same three figures) Three tiers, all billed in USD every 30 days: Lite $34.95 a month, Advanced $69.95 and Premium $149.95. There is no free plan. Every tier carries a 21-day free trial and nothing beyond it, so budget from day 22. Nothing here is metered — pricing rules and customer price groups are unlimited on all three tiers — so what you are buying as you climb is features, not volume. The app has been on the Shopify App Store since 26 September 2018 and on 19 September 2026 showed 4.8 stars over 317 reviews — 275 five-star, 17 four, 8 three, 5 two and 12 one — up from 4.7 over 313 eleven days earlier. Its Works with field names only Checkout, customer accounts and Shopify Admin.",
  "verified_at": "2026-09-19",
  "source_url": null,
  "schema_offer": {
   "price": 34.95,
   "currency": "USD",
   "description": "Lite, a month, billed every 30 days; Advanced $69.95 and Premium $149.95 on the same terms. No free plan — every tier carries a 21-day free trial and nothing beyond it. Read on the vendor's own pricing page on 2026-09-08.",
   "page": "https://aibuildermarketplace.com/b2b/wholesale-gorilla-review/"
  },
  "source_quotes": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [],
 "compare_with": {
  "name": "Shopify Plus native B2B",
  "why": "Shopify's own B2B is included once you are on Plus, and it puts company accounts, price lists and payment terms in the platform itself rather than in an app that sits on top of your theme. Wholesale Gorilla exists for the shops below that line: it brings the same shape of wholesale to a standard Shopify plan for $34.95 to $149.95 a month, which is a fraction of the step up to Plus. The trade is where the logic lives. Native B2B cannot break when a theme updates; an app that integrates with your theme can, and the recurring complaint in this app's own reviews is exactly that — updates and theme changes that interrupt checkout. If you are already on Plus, paying again for this is hard to justify."
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/wholesale-gorilla.json",
  "review": "https://aibuildermarketplace.com/b2b/wholesale-gorilla-review/",
  "marketplace": "https://aibuildermarketplace.com/marketplace/wholesale-gorilla/",
  "vendor_site": "https://wholesalegorilla.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://platform.shoffi.app/r/rl_5ISWDdVm",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "verification": {
  "price": "read",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "wholesale-gorilla:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "wholesale-gorilla:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "wholesale-gorilla:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "wholesale-gorilla:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}