{
 "schema_version": "1.0",
 "id": "whatconverts",
 "name": "WhatConverts",
 "research_status": "researched",
 "vendor_domain": "whatconverts.com",
 "category": "Growth & Revenue",
 "task": "Ads, creative & branding",
 "summary": "Lead tracking and marketing attribution. Capture calls, forms and chats and tie every lead back to the campaign that drove it, for clear ROI.",
 "best_for": "agencies and lead-gen businesses that want every lead (calls, forms, chats) attributed to its source and campaign without enterprise-suite prices",
 "skip_if": "your leads flow through one channel (lighter tracking suffices), or nobody will act on the attribution data monthly",
 "honest_knock": "The meter is honest and only half of it is printed: every phone number, call minute, text, form, chat, appointment, email, event and transaction is charged against a monthly credit. The comparison table on the pricing page prints the phone rates past that credit: $2.50 a local number, 4.5 cents a local minute, 3 cents a text on the single-account plans, but for forms, chats and transactions it prints only the included allowance (up to 300 on Plus, Pro and Elite) and no rate beyond it. You can still model the bill: the calculator on the pricing page turns a monthly volume into a usage figure, and on 10 September 2026 it put the $30 Call Tracking plan at no extra usage for 50 calls and 100 forms, $47 at 500 of each and $250 at 2,000 of each. Its genuine strength versus bigger attribution suites is capturing EVERY lead type (not just calls) at a fair price; the flip side is you still need someone to read the reports and reallocate budget, or it's measurement theater.",
 "pricing": {
  "status": "public",
  "entry_price": "$30",
  "entry_price_terms": "a month (single account), includes $30/mo usage credit",
  "from_price_usd_month": 30.0,
  "plans": null,
  "plans_source": null,
  "notes": "(re-verified 25 September 2026 on whatconverts.com/pricing) Two ladders behind one toggle, and the page opens on the single-account one. Single account: Call Tracking $30 a month, Plus $60 (forms, chat, ecommerce), Pro $100 (HIPAA, call flows, report builder), Elite $160 (customer journey, multi-click attribution) — each including $30 of monthly usage credit. Agency, on the second tab, is three plans rather than one, all with unlimited accounts: Plus $500 a month with $250 of credit, Pro $800 with $300, Elite $1,250 with $400. Every tier carries a 14-day free trial. Past the included credit, the comparison table on the same page prints the usage rates: on the single-account plans additional local numbers $2.50 each, local minutes 4.5 cents each, toll-free numbers $3.50 each and toll-free minutes 6.5 cents each, dropping on the agency plans to $1.75, 4 cents, $3.00 and 6 cents; inbound texts are 3 cents, call transcription 2 cents a minute and white label $50 a month on every tier. The same table puts the included allowance at up to 148 phone call leads on each single-account plan and up to 300 forms, chats and transactions on Plus, Pro and Elite (none on Call Tracking), and at 1,908, 2,325 and 3,158 calls and 2,500, 3,000 and 4,000 other leads on the three agency plans. The billing FAQ adds that minutes are rounded up to the full minute and that a busy or no-answer call still counts once it connected to the tracking number.",
  "verified_at": "2026-09-25",
  "source_url": null,
  "schema_offer": null,
  "source_quotes": null,
  "recent_change": null,
  "price_history": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "Single account: Call Tracking $30 a month, Plus $60 (forms, chat, ecommerce), Pro $100 (HIPAA, call flows, report builder), Elite $160 (customer journey, multi-click attribution) — each including $30 of monthly usage credit.",
   "verified_at": "2026-09-25",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "CallRail or Ruler Analytics",
  "why": "the attribution peer group: CallRail is the call-first incumbent; WhatConverts wins on multi-lead-type breadth per dollar"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/whatconverts.json",
  "review": "https://aibuildermarketplace.com/b2b/whatconverts-review/",
  "marketplace": "https://aibuildermarketplace.com/marketplace/whatconverts/",
  "vendor_site": "https://whatconverts.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://partners.whatconverts.com/yvtz37zhnib1",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Data export tested on 2026-11-12; contract terms not researched. Scope and untested export routes are listed in measured.exit_test.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product."
 ],
 "verification": {
  "price": "read",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "status_page": null,
 "measured": {
  "support": null,
  "onboarding": null,
  "inbox": null,
  "invites": null,
  "entry_exit": {
   "signup": {
    "screens": "not_tested",
    "card_required": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   },
   "cancel": {
    "screens": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   }
  },
  "tested_on": "2026-11-12",
  "tested_by": "Our team; actor, account and scope are documented in the review.",
  "review_url": "https://aibuildermarketplace.com/b2b/whatconverts-review/",
  "method": [
   "Followed the e-mail trial sign-up and read the screen it led to",
   "Stopped at the card fields, as the test protocol requires"
  ],
  "claims": [
   {
    "claim": "Card Number *",
    "claim_source": "our test notes",
    "claim_read_on": "2026-11-12",
    "observed": "The inspected signup form required payment-card details before trial access. No card entered.",
    "observed_on": "2026-11-12",
    "evidence": {
     "label": "Our test observations",
     "url": "https://aibuildermarketplace.com/b2b/whatconverts-review/#claim-vs-measured"
    },
    "plan": "Plus selected; trial not activated",
    "comparability": "WhatConverts: Required card field at this signup boundary; no general eligibility claim.",
    "status": "confirmed",
    "buying_consequence": "Trial access through this route required a card.",
    "buyer_direction": "unfavourable",
    "claim_changed_on": null
   },
   {
    "claim": "Due Nov 26, 2026 — $60 /month",
    "claim_source": "our test notes",
    "claim_read_on": "2026-11-12",
    "observed": "Displayed Plus signup terms: $0.00 today, $60/month from 26 November; no separate pricing-page or cost-rule comparison.",
    "observed_on": "2026-11-12",
    "evidence": {
     "label": "Our test observations",
     "url": "https://aibuildermarketplace.com/b2b/whatconverts-review/#claim-vs-measured"
    },
    "plan": "Plus selected; trial not activated",
    "comparability": "WhatConverts: Pricing/checkout comparison: Displayed Plus signup terms: $0.00 today, $60/month from 26 November; no separate pricing-page or cost-rule comparison. No verified matching cost rule.",
    "status": "not_testable",
    "buying_consequence": "Check the billing basis and any taxes before purchase.",
    "buyer_direction": "neutral",
    "claim_changed_on": null
   }
  ],
  "exit_test": {
   "run_date": "2026-11-12",
   "what": "On 12 November 2026 we stopped at the WhatConverts trial signup screen because it required card details. Plus was selected, with $0.00 due today and $60/month from 26 November. No card was entered. We did not reach the app or test call tracking.",
   "first_import": null,
   "file_inspected": false,
   "reimport_tested": false,
   "awkward": "Required card before trial access; session stopped.",
   "friction": {
    "export_route": "No downloaded file examined and no export or reimport performed; all export preservation checks remain not_tested.",
    "format": "No downloaded file bytes examined.",
    "reimport": "No reimport executed.",
    "cancellation": "No cancellation/downgrade performed."
   },
   "not_tested": [
    "Support and invitations.",
    "Export, reimport, cancellation and passive follow-up.",
    "Roles, API entitlement and downgrade."
   ],
   "available_fields": [],
   "not_offered": [],
   "note": "A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product.",
   "evidence_url": "https://aibuildermarketplace.com/b2b/whatconverts-review/#exit-test"
  },
  "facts": {
   "trial_requires_card": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-11-12",
    "evidence_url": "https://aibuildermarketplace.com/b2b/whatconverts-review/#hands-on"
   },
   "trial_duration_confirmed": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-11-12",
    "evidence_url": "https://aibuildermarketplace.com/b2b/whatconverts-review/#hands-on"
   },
   "export_file_inspected": {
    "value": false,
    "basis": "On 12 November 2026 we stopped at the WhatConverts trial signup screen because it required card details. Plus was selected, with $0.00 due today and $60/month from 26 November. No card was entered. We did not reach the app or test call tracking. A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product.",
    "observed_on": "2026-11-12",
    "evidence_url": "https://aibuildermarketplace.com/b2b/whatconverts-review/#exit-test"
   },
   "export_reimport_tested": {
    "value": false,
    "basis": "On 12 November 2026 we stopped at the WhatConverts trial signup screen because it required card details. Plus was selected, with $0.00 due today and $60/month from 26 November. No card was entered. We did not reach the app or test call tracking. A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product.",
    "observed_on": "2026-11-12",
    "evidence_url": "https://aibuildermarketplace.com/b2b/whatconverts-review/#exit-test"
   },
   "export_direct_download": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-11-12",
    "evidence_url": "https://aibuildermarketplace.com/b2b/whatconverts-review/#hands-on"
   },
   "marketing_emails_14d": {
    "value": "not_tested",
    "basis": "No complete unambiguous 14-day inbox observation available.",
    "observed_on": "2026-11-12",
    "evidence_url": null
   }
  }
 },
 "task_evidence": {
  "structured_checks": [],
  "sessions": [
   {
    "source": "session",
    "product_name": "WhatConverts",
    "product_id": "whatconverts",
    "run_date": "2026-11-12",
    "session_type": "signup_attempt",
    "what": "We tried to start a WhatConverts free trial on 12 November 2026. After the account form, the trial screen asked for card details before any access, so we stopped there. We never reached the app or call tracking, so nothing below is a finding about the product itself.",
    "findings": [
     "The trial screen said 'Your free trial is ready!' and 'You won't be charged today and we'll email you before your trial ends.' It still marked Card Number, Expiration Date, Security Code and Zip / Postal Code as required.",
     "The Plus plan was preselected, with 'Due Today $0.00' and 'Due Nov 26, 2026 $60 /month'. The screen listed a trial-end reminder on 23 November and said 'Your subscription starts. Cancel anytime.' on 26 November.",
     "'Fund my account balance automatically' was switched off by default.",
     "We entered no card details. These screens do not show whether a trial without a card exists on another route."
    ],
    "not_tested": [
     "Everything after sign-up: call tracking, lead data, export and re-import",
     "Whether a trial without a card exists on another route",
     "Support, invitations, roles, API access, downgrade and cancellation",
     "Checkout beyond the trial screen, tax and the final price"
    ],
    "report": null,
    "disclosure": null,
    "evidence_status": null,
    "result": "reported",
    "note": "Findings as written up after the session; no pass/fail per task was scored.",
    "claim_checks": [
     {
      "claim": "Card Number *",
      "claim_source": "our test notes",
      "claim_read_on": "2026-11-12",
      "observed": "The inspected signup form required payment-card details before trial access. No card entered.",
      "observed_on": "2026-11-12",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/whatconverts-review/#claim-vs-measured"
      },
      "plan": "Plus selected; trial not activated",
      "comparability": "WhatConverts: Required card field at this signup boundary; no general eligibility claim.",
      "status": "confirmed",
      "buying_consequence": "Trial access through this route required a card.",
      "buyer_direction": "unfavourable",
      "claim_changed_on": null
     },
     {
      "claim": "Due Nov 26, 2026 — $60 /month",
      "claim_source": "our test notes",
      "claim_read_on": "2026-11-12",
      "observed": "Displayed Plus signup terms: $0.00 today, $60/month from 26 November; no separate pricing-page or cost-rule comparison.",
      "observed_on": "2026-11-12",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/whatconverts-review/#claim-vs-measured"
      },
      "plan": "Plus selected; trial not activated",
      "comparability": "WhatConverts: Pricing/checkout comparison: Displayed Plus signup terms: $0.00 today, $60/month from 26 November; no separate pricing-page or cost-rule comparison. No verified matching cost rule.",
      "status": "not_testable",
      "buying_consequence": "Check the billing basis and any taxes before purchase.",
      "buyer_direction": "neutral",
      "claim_changed_on": null
     }
    ],
    "claim_checks_note": "A vendor claim (quoted, with source and read date) set against what we observed in this session on the plan stated. status is confirmed, contradicted, not_comparable, not_testable or out_of_date; it is not a score of the product.",
    "exit_test": {
     "run_date": "2026-11-12",
     "what": "On 12 November 2026 we stopped at the WhatConverts trial signup screen because it required card details. Plus was selected, with $0.00 due today and $60/month from 26 November. No card was entered. We did not reach the app or test call tracking.",
     "first_import": null,
     "file_inspected": false,
     "reimport_tested": false,
     "awkward": "Required card before trial access; session stopped.",
     "friction": {
      "export_route": "No downloaded file examined and no export or reimport performed; all export preservation checks remain not_tested.",
      "format": "No downloaded file bytes examined.",
      "reimport": "No reimport executed.",
      "cancellation": "No cancellation/downgrade performed."
     },
     "not_tested": [
      "Support and invitations.",
      "Export, reimport, cancellation and passive follow-up.",
      "Roles, API entitlement and downgrade."
     ],
     "available_fields": [],
     "not_offered": [],
     "note": "A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product."
    },
    "in_catalog": true
   }
  ]
 },
 "open_questions": [
  {
   "question_id": "whatconverts:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "whatconverts:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "whatconverts:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "whatconverts:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}