{
 "schema_version": "1.0",
 "id": "webflow",
 "name": "Webflow",
 "research_status": "researched",
 "vendor_domain": "webflow.com",
 "category": "Website Builders",
 "task": "Hosting & websites",
 "summary": "Visual website builder that writes production code — design, CMS, hosting and ecommerce in one place.",
 "best_for": "designers and marketing teams who want to ship a real, fast site without a developer in the loop for every change, and who value that the CMS and hosting are the same product as the editor",
 "skip_if": "you are one person publishing a simple site. The free tier and a $15 site plan cover that, and the reason to be here is the team workflow you are not using. Also skip the entry ecommerce plan if you sell in any volume, because 2% of every order will outrun the $45 a month that Plus costs extra",
 "honest_knock": "Three separate bills, and the pricing page shows them on separate tabs. A site plan is what puts your site online: $15 a month for a static site, $25 with the CMS. A workspace plan is what lets your team work on it: $19 or $49 a month. And seats are charged on top of the workspace plan at $39 a month each for anyone who can actually design. So a two-person team on a CMS site is not $25 a month — it is $25 for the site, $19 for the workspace and $39 for the second seat, which is $83, and that is before add-ons. Two more numbers to find before you commit. The entry ecommerce plan takes a 2% transaction fee on every order, which the $29 headline does not mention and which is the largest single cost for anyone selling real volume; removing it means Plus at $74. And Optimize, the conversion tooling Webflow leads with in its marketing, starts at $299 a month on top of everything else and is priced by page views. Price your team, your site and your add-ons together, because no single tab on that page shows you a total.",
 "pricing": {
  "status": "public",
  "entry_price": "$15",
  "entry_price_terms": "per month billed yearly ($25 with CMS), plus a workspace plan from $19/mo and $39 per full seat",
  "from_price_usd_month": 15.0,
  "plans": null,
  "plans_source": null,
  "notes": "(re-verified 2026-08-04, read on their own pricing page with every plan accordion and billing tab open) Webflow bills in two places at once. Site plans, billed yearly: Starter free; $15/mo for a site that does not need a CMS (custom domain, 300 static pages, 10 GB bandwidth); $25/mo for the CMS tier, which the page now calls Premium. Ecommerce site plans are separate again: Standard $29/mo with 500 items and a 2% transaction fee, Plus $74/mo with 5,000 items and no transaction fee, Advanced $212/mo with 15,000 items. Workspace plans, also billed yearly: Starter free (2 staging sites, 1 full seat), Core $19/mo, Growth $49/mo, and on the freelancer-and-agency tab Freelancer $16/mo and Agency $35/mo. Seats are charged on top of the workspace plan: a full seat is $39/mo billed yearly, a limited seat $15/mo, a review-only seat $0. Platform plans start at Team $2,500/mo with an annual contract required, and Enterprise above it is quote-only. Add-ons: Optimize from $299/mo by page views, Analyze from $9/mo by sessions, Localize Essential $9/mo and Localize Advanced $29/mo by number of locales, 2,000 AI credits $20/mo billed yearly, and a published bandwidth ladder running from +50 GB at $20/mo billed annually to +2.45 TB at $974/mo, with monthly billing about half again as expensive at every step. Webflow Cloud overages run at $2 per million requests and $2 per 5 hours of CPU usage, with web app bandwidth pooled into the site plan's bandwidth. Storage is priced on that page again: on the Basic and CMS (Premium) site plans the D1 and KV stores include 100 MB and 200 MB and then run at $2 per 500 MB, and R2 object storage includes 100 MB and 2 GB and then runs at $2 per 5 GB; the $2-per-GB lines belong to the Plus and Advanced ecommerce plans (1 GB of D1, 500 MB of KV and R2 included), while the Team platform plan lists its Cloud capacity as custom. (Re-verified 2026-08-29 on the pricing page itself: every plan, seat and add-on price above was unchanged. Re-read 2026-09-29: unchanged again, and the page now prints the Webflow Cloud overage rates itself; the storage sentence was corrected that day, having attributed the ecommerce plans' $2-per-GB lines to Team.)",
  "verified_at": "2026-09-29",
  "source_url": null,
  "schema_offer": null,
  "source_quotes": null,
  "recent_change": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "Add-ons: Optimize from $299/mo by page views, Analyze from $9/mo by sessions, Localize Essential $9/mo and Localize Advanced $29/mo by number of locales, 2,000 AI credits $20/mo billed yearly, and a published bandwidth ladder running from +50 GB at $20/mo billed annually to +2.45 TB at $974/mo, with monthly billing about half again as expensive at every step.",
   "verified_at": "2026-09-29",
   "source_url": null
  },
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "Add-ons: Optimize from $299/mo by page views, Analyze from $9/mo by sessions, Localize Essential $9/mo and Localize Advanced $29/mo by number of locales, 2,000 AI credits $20/mo billed yearly, and a published bandwidth ladder running from +50 GB at $20/mo billed annually to +2.45 TB at $974/mo, with monthly billing about half again as expensive at every step.",
   "verified_at": "2026-09-29",
   "source_url": null
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "Platform plans start at Team $2,500/mo with an annual contract required, and Enterprise above it is quote-only.",
   "verified_at": "2026-09-29",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "Framer or WordPress",
  "why": "the two directions people leave for — Framer for a simpler visual builder, WordPress for cheaper hosting and more plugins; compare the total of site plan, workspace and seats, not the entry sticker"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/webflow.json",
  "review": "https://aibuildermarketplace.com/b2b/webflow-review/",
  "marketplace": "https://aibuildermarketplace.com/marketplace/webflow/",
  "vendor_site": "https://webflow.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://try.webflow.com/r6fsjtguujqo",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "verification": {
  "price": "read",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "status_page": null,
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "webflow:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "webflow:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "webflow:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "webflow:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": {
   "what": "Open-source server over their Data, Designer and Browser APIs: manage sites and pages, read and write freeform custom code, handle registered scripts and custom fonts. A few capabilities only work with the Designer open and the Bridge App connected.",
   "plan": "Not stated in their own documentation.",
   "status": "Live",
   "source": "https://developers.webflow.com/mcp/reference/overview",
   "checked": "2026-07-28",
   "note": "The vendor's own MCP server, from our MCP research; it works with your own account at the vendor."
  },
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}