{
 "schema_version": "1.0",
 "id": "way",
 "name": "Way",
 "research_status": "researched",
 "vendor_domain": "effectify.io",
 "category": "E-commerce",
 "task": "E-commerce growth",
 "summary": "Shopify store locator on Google Maps with no API key needed, priced by location count rather than by feature: the paid tiers add locations and nothing else, and it also works with Apple Maps and Mapbox.",
 "best_for": "retailers and brands with physical stockists who want a Google Maps locator on their Shopify storefront without setting up a Maps API key or paying Google directly — the app handles the key on every tier, including the free one, which removes the developer step",
 "skip_if": "you have one shop and do not mind the app's branding under your map, because the free tier already covers you; or you need routing, appointment booking or stock-by-location, since this maps and directs and does not do any of that",
 "honest_knock": "The pricing page reads like a feature ladder and behaves like a counter. Basic, Advanced and Pro list the same eight capabilities, so the $8 and $23 steps above Basic buy nothing but a higher location limit, and the jump from 50 to 500 leaves no tier in between. A chain with 60 or 80 shops pays the 500-location price and uses a tenth of it.\n\nThe free plan is genuinely usable on a live store, which is worth saying plainly — the same developer's Blocky and TiXel listings advertise free plans that turn out to be development stores only, and this one is not that. What it does carry is the app's branding on your storefront and a hard limit of one location, so it is a real free tier for a single shop rather than a trial in disguise.",
 "pricing": {
  "status": "public",
  "entry_price": "$6.99",
  "entry_price_terms": "Basic Plan · per month for up to 50 store locations, or $67.10 a year",
  "from_price_usd_month": null,
  "plans": null,
  "plans_source": null,
  "notes": "(re-verified 2026-09-19) Four tiers, and above the first one the ladder is a location counter rather than a feature list. Free carries one store location, the floating Google Maps locator, appearance customisation and online support, with the app's own branding shown on your storefront. Basic is $6.99 a month or $67.10 a year and removes that branding, raising the limit to 50 locations and adding the map widget as an app block, a pop-up modal for multiple locations, full customisation with custom CSS, and bulk import and export. Advanced at $14.99 a month or $143.90 a year and Pro at $29.99 or $287.90 list exactly the same eight features as Basic; what they add is headroom, 500 locations and 2,000. Annual billing saves a stated 20% on every paid tier and each carries a 7-day free trial. No Google Maps API key is required on any plan. Charges are in USD and recur every 30 days. One line in the feature bullets sits against all of that: it advertises unlimited store locations, which no plan card offers. Developer Effective Apps, Ashdod, Israel; the app launched 24 April 2020, carries Shopify's Built for Shopify badge, names eleven interface languages and works with Google Maps, Apple Maps, Mapbox and Shopify's B2B solution. The review record read 134 at 4.7 on 19 September 2026, up one from 16 September: 118 five-star, 11 four-star, none at three, 3 at two and 2 at one.",
  "verified_at": "2026-09-19",
  "source_url": "https://apps.shopify.com/sticky-navigate-to-store"
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "meter: unit · store locations",
   "verified_at": "2026-09-19",
   "source_url": "https://apps.shopify.com/sticky-navigate-to-store"
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "Annual billing saves a stated 20% on every paid tier and each carries a 7-day free trial.",
   "verified_at": "2026-09-19",
   "source_url": "https://apps.shopify.com/sticky-navigate-to-store"
  }
 ],
 "compare_with": null,
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/way.json",
  "review": "https://aibuildermarketplace.com/b2b/way-review/",
  "marketplace": "https://aibuildermarketplace.com/marketplace/way/",
  "vendor_site": "https://effectify.io"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://platform.shoffi.app/r/rl_h7orAJ1n",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "way:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "way:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "way:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "way:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}