{
 "schema_version": "1.0",
 "id": "vista-social",
 "name": "Vista Social",
 "research_status": "researched",
 "vendor_domain": "vistasocial.com",
 "category": "Growth & Revenue",
 "task": "Social media",
 "summary": "Unified social media management and publishing. Schedule posts, manage conversations, and track analytics across all your brand accounts.",
 "best_for": "agencies and multi-brand teams that want scheduling, listening, reviews and reporting across many profiles at a notably lower price than legacy suites",
 "skip_if": "you manage one or two profiles (free/native tools suffice), or you need enterprise-grade approval chains and support SLAs the big suites specialize in",
 "honest_knock": "It undercuts the big suites convincingly. The honest check is coverage depth: platform APIs change constantly, so verify the specific networks and features YOUR clients need (particularly newer TikTok/threads capabilities and approval workflows) inside the trial rather than trusting the comparison table. Agencies stepping up from Professional hit the Scale tier for white-labeling — price that step into client contracts from day one.",
 "pricing": {
  "status": "public",
  "entry_price": "$80",
  "entry_price_terms": "per month billed yearly ($99 monthly), 15 profiles, 2 users",
  "from_price_usd_month": 80.0,
  "plans": [
   {
    "name": "Professional",
    "price": "$99/mo ($950/yr, shown as $80/mo on yearly billing)",
    "includes": "15 profiles, 2 users, 10,000 DM contacts, 1,000 AI credits/mo, Ask Vista + MCP"
   },
   {
    "name": "Advanced",
    "price": "$199/mo ($1,910/yr, $160/mo)",
    "includes": "30 profiles, 4 users, 25,000 contacts, 2,000 credits, Zapier/Make integrations"
   },
   {
    "name": "Scale",
    "price": "$449/mo ($4,310/yr, $360/mo)",
    "includes": "70 profiles, 8 users, 100,000 contacts, 3,500 credits, white label and client connect"
   },
   {
    "name": "Enterprise",
    "price": "custom",
    "includes": "unlimited profiles and users"
   }
  ],
  "plans_source": "summarised from pricing.notes; every plan name and amount appears verbatim in those notes",
  "notes": "(price re-verified 2026-09-25 against the vendor's own pricing page; every list price rose after the 23 Sep 2026 reading) (2026) Professional $99/mo ($950/yr, shown as $80/mo on yearly billing) — 15 profiles, 2 users, 10,000 DM contacts, 1,000 AI credits/mo, Ask Vista + MCP; Advanced $199/mo ($1,910/yr, $160/mo) — 30 profiles, 4 users, 25,000 contacts, 2,000 credits, Zapier/Make integrations; Scale $449/mo ($4,310/yr, $360/mo) — 70 profiles, 8 users, 100,000 contacts, 3,500 credits, white label and client connect; Enterprise custom with unlimited profiles and users. Yearly billing is 20% off on all three priced plans. Add-ons on every tier: listening across social, web and news from $75/mo, X (Twitter) $29/mo, Employee Advocacy free for 3 advocates then from $199/mo for 25. 14-day trial, no card. Extra profiles (in increments of 10) and extra users are sold only on Scale and Enterprise; the comparison table leaves those rows empty for Professional and Advanced. Annual billing is one upfront payment for the term. Nonprofit pricing exists on Professional and Advanced for US nonprofits.",
  "verified_at": "2026-09-25",
  "source_url": null,
  "schema_offer": null,
  "source_quotes": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "(price re-verified 2026-09-25 against the vendor's own pricing page; every list price rose after the 23 Sep 2026 reading) (2026) Professional $99/mo ($950/yr, shown as $80/mo on yearly billing) — 15 profiles, 2 users, 10,000 DM contacts, 1,000 AI credits/mo, Ask Vista + MCP; Advanced $199/mo ($1,910/yr, $160/mo) — 30 profiles, 4 users, 25,000 contacts, 2,000 credits, Zapier/Make integrations; Scale $449/mo ($4,310/yr, $360/mo) — 70 profiles, 8 users, 100,000 contacts, 3,500 credits, white label and client connect; Enterprise custom with unlimited profiles and users.",
   "verified_at": "2026-09-25",
   "source_url": null
  },
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "Add-ons on every tier: listening across social, web and news from $75/mo, X (Twitter) $29/mo, Employee Advocacy free for 3 advocates then from $199/mo for 25.",
   "verified_at": "2026-09-25",
   "source_url": null
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "Annual billing is one upfront payment for the term.",
   "verified_at": "2026-09-25",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "Sprout Social or Hootsuite",
  "why": "the premium incumbents — Vista's pitch is 80-90% of the feature set at a fraction of the seat price; verify your critical 10% in the trial"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/vista-social.json",
  "review": "https://aibuildermarketplace.com/b2b/vista-social-review/",
  "marketplace": "https://aibuildermarketplace.com/marketplace/vista-social/",
  "vendor_site": "https://vistasocial.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://join.vistasocial.com/3gvz9j8tfhuo",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "verification": {
  "price": "read",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "status_page": null,
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "vista-social:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "vista-social:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "vista-social:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "vista-social:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}