{
 "schema_version": "1.0",
 "id": "unbounce",
 "name": "Unbounce",
 "research_status": "researched",
 "vendor_domain": "unbounce.com",
 "category": "Growth & Revenue",
 "task": "SEO, content & landing pages",
 "summary": "Landing page builder for paid campaigns, with A/B testing and Smart Traffic routing each visitor to the best-converting variant.",
 "best_for": "PPC specialists and agencies running paid campaigns who want A/B testing and Smart Traffic (AI routing each visitor to the best-converting variant)",
 "skip_if": "your traffic or budget is small, or you want cheap unlimited pages: Landingi starts around $29/mo for similar basics",
 "honest_knock": "The entry price is high for a landing-page tool, and the visitor caps bite if a campaign takes off. It's also oddly behind on basics: no URL import, limited file/code management, and still no true AI page generation in 2026.",
 "pricing": {
  "status": "public",
  "entry_price": "$29",
  "entry_price_terms": "a month, or $22 billed yearly at 25% off",
  "from_price_usd_month": 29.0,
  "plans": null,
  "plans_source": null,
  "notes": "(re-verified 2026-10-03 on their own pricing page, USD) Five published levels, monthly against yearly at 25% off: Starter $29 / $22, Build $99 / $74, Experiment $149 / $112, Optimize $249 / $187, plus Concierge custom pricing above that. The Starter tier is missing from most summaries, ours included until the August 2026 update, which described the range as beginning at $74. Pages are unlimited from Build up; Starter allows 5 pages and up to 500 visitors, 1 user and 1 root domain. Above Starter what pushes you up a tier is the visitor cap (20k on Build, 30k on Experiment, 50k on Optimize), so a traffic spike rather than a page count is what changes your bill. Every plan now lists an MCP server, and the 14-day trial still needs no credit card. Unlimited A/B testing starts at Experiment, and AI traffic optimization at Optimize.",
  "verified_at": "2026-10-03",
  "source_url": null,
  "schema_offer": null,
  "source_quotes": [
   {
    "field": "free_trial",
    "plan": null,
    "quote": "Start building for free",
    "source_url": "https://unbounce.com/pricing/",
    "read_on": "2026-10-30"
   }
  ],
  "recent_change": null,
  "price_history": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [],
 "compare_with": {
  "name": "Instapage or Landingi",
  "why": "the other premium and the budget landing-page builders"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/unbounce.json",
  "review": "https://aibuildermarketplace.com/b2b/unbounce-review/",
  "marketplace": "https://aibuildermarketplace.com/marketplace/unbounce/",
  "vendor_site": "https://unbounce.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://unbounce.partnerlinks.io/ag7tbkfddk5n",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Data export tested on 2026-10-30; contract terms not researched. Scope and untested export routes are listed in measured.exit_test.",
  "Being verified: refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product."
 ],
 "verification": {
  "price": "read",
  "free_trial": "quoted",
  "refund": "being_verified"
 },
 "status_page": null,
 "measured": {
  "support": null,
  "onboarding": null,
  "inbox": {
   "timeline": {
    "signup_at": null,
    "messages": [
     {
      "received_at": "2026-10-30T12:55:28Z",
      "sender_name": "Unbounce team",
      "sender_domain": "unbounce.com",
      "subject": "Email verification needed",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-10-30T12:55:56Z",
      "sender_name": "Unbounce team",
      "sender_domain": "unbounce.com",
      "subject": "Welcome to Unbounce! Let's get your first page live.",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-10-31T12:59:32Z",
      "sender_name": "Unbounce team",
      "sender_domain": "unbounce.com",
      "subject": "Make it yours before you publish",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-11-01T13:09:47Z",
      "sender_name": "Unbounce team",
      "sender_domain": "unbounce.com",
      "subject": "[our name], if the page isn't right yet, we'll fix it",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-11-02T23:47:48Z",
      "sender_name": "Unbounce team",
      "sender_domain": "unbounce.com",
      "subject": "Quick status check on your trial",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-11-03T12:59:43Z",
      "sender_name": "Unbounce team",
      "sender_domain": "unbounce.com",
      "subject": "You're one step from live",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-11-06T13:05:56Z",
      "sender_name": "Unbounce team",
      "sender_domain": "unbounce.com",
      "subject": "The fastest way to getting a page live",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-11-11T12:55:56Z",
      "sender_name": "Unbounce team",
      "sender_domain": "unbounce.com",
      "subject": "Your trial ends in two days",
      "folder": "inbox",
      "offer": null
     }
    ]
   },
   "window_start": "2026-10-29T23:00:00Z",
   "window_end": "2026-11-12T23:00:00Z",
   "window_days": 14,
   "time_basis": "signup_date_midnight_Europe_Amsterdam",
   "status": "complete",
   "observed_at": "2026-11-13T02:18:02.597303Z",
   "counts": {
    "transactional": 1,
    "onboarding_tips": 1,
    "sales_upsell": 1,
    "personal_looking_sales": 0
   },
   "first_sales_email_hours": 301.9322222222222,
   "has_list_unsubscribe": true,
   "uncertain": 6,
   "after_cancel": {
    "status": "not_tested"
   },
   "after_deletion": {
    "status": "not_tested"
   },
   "after_unsubscribe": {
    "status": "not_tested"
   }
  },
  "invites": {
   "status": "not_tested",
   "default_on": "not_tested",
   "plus_accepted": "not_tested",
   "invitee_can_unsubscribe": "not_tested",
   "address_book_requested": "not_tested",
   "workspace_requested": "not_tested"
  },
  "entry_exit": {
   "signup": {
    "screens": "not_tested",
    "card_required": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   },
   "cancel": {
    "screens": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   }
  },
  "tested_on": "2026-10-30",
  "tested_by": "Our team; actor, account and scope are documented in the review.",
  "review_url": "https://aibuildermarketplace.com/b2b/unbounce-review/",
  "method": [
   "Gave the AI builder a prompt with two sections of test text",
   "Checked the built page and its code against the prompt",
   "Looked through the page menu and overview for an export"
  ],
  "claims": [
   {
    "claim": "Start building for free",
    "claim_source": "https://unbounce.com/pricing/",
    "claim_read_on": "2026-10-30",
    "observed": "Building succeeded without a card. Setup explicitly calls the offer Premium Free Trial on the top plan for fourteen days; the page list later shows thirteen days left.",
    "observed_on": "2026-10-30",
    "evidence": {
     "label": "Our test observations",
     "url": "https://aibuildermarketplace.com/b2b/unbounce-review/#claim-vs-measured"
    },
    "plan": "Premium Free Trial; top plan, 14 days",
    "comparability": "The free-building claim is compared with the observed Premium Free Trial on the top plan, rather than an ongoing free subscription.",
    "status": "confirmed",
    "buying_consequence": "Free building is a time-limited top-plan trial rather than evidence of an ongoing free plan.",
    "buyer_direction": null,
    "claim_changed_on": null
   },
   {
    "claim": "Start building for free",
    "claim_source": "https://unbounce.com/pricing/",
    "claim_read_on": "2026-10-30",
    "observed": "No checkout opened. The plan overview or free editing route does not establish a tax-inclusive payable total.",
    "observed_on": "2026-10-30",
    "evidence": {
     "label": "Our test observations",
     "url": "https://aibuildermarketplace.com/b2b/unbounce-review/#claim-vs-measured"
    },
    "plan": "Premium Free Trial; top plan, 14 days",
    "comparability": "Unbounce Buy Now was not followed; the top-plan trial banner supplies no tax-inclusive checkout amount.",
    "status": "not_testable",
    "buying_consequence": "Final currency, tax, term, seats, fees and payment total remain unverified.",
    "buyer_direction": null,
    "claim_changed_on": null
   },
   {
    "claim": "no credit card needed!",
    "claim_source": "https://app.unbounce.com/signup/trial_2027",
    "claim_read_on": "2026-10-30",
    "observed": "No card was entered during the observed post-signup route. Daan handled signup; its individual screens were not counted.",
    "observed_on": "2026-10-30",
    "evidence": {
     "label": "Our test observations",
     "url": "https://aibuildermarketplace.com/b2b/unbounce-review/#claim-vs-measured"
    },
    "plan": "Premium Free Trial; top plan, 14 days",
    "comparability": "The no-card statement covers the recorded profile and building route; Daan’s uncounted signup screens remain outside the measurement.",
    "status": "confirmed",
    "buying_consequence": "The observed route proceeded without card entry; billing later remains untested.",
    "buyer_direction": null,
    "claim_changed_on": null
   },
   {
    "claim": "The accented characters (ë, è, é) and the quotes are exactly as you wrote them.",
    "claim_source": "https://app.unbounce.com/",
    "claim_read_on": "2026-10-30",
    "observed": "Both prompted headings and accompanying text appear literally in the editor and its HTML, including accents and quotes.",
    "observed_on": "2026-10-30",
    "evidence": {
     "label": "Our test observations",
     "url": "https://aibuildermarketplace.com/b2b/unbounce-review/#claim-vs-measured"
    },
    "plan": "Premium Free Trial; top plan, 14 days",
    "comparability": "This checks only the two supplied headings and their prompt text against the generated page and Edit Code; omitted kit fields are outside scope.",
    "status": "confirmed",
    "buying_consequence": "The supplied prompt text required no observed correction; this is not a ranking or a full-kit preservation test.",
    "buyer_direction": null,
    "claim_changed_on": null
   }
  ],
  "exit_test": {
   "run_date": "2026-10-30",
   "what": "Built an unpublished AI landing page using the same two-section test prompt as the Pagecloud session.",
   "first_import": null,
   "file_inspected": false,
   "reimport_tested": false,
   "awkward": "The prompt used a subset of the kit text, without its second lines or images. The Premium Free Trial grants access to the top plan. The page remains Unpublished; its code contains meta robots index,follow. This code value does not establish public accessibility or actual indexing. In the recorded Pagecloud session, the same prompt produced a page without the supplied headings and text; this compares those two outputs and is not a product ranking.",
   "friction": {
    "export_route": "Page menu and Overview offered no page file download in the inspected UI. Editor > Edit Code exposes the complete HTML and CSS for copying. Download Leads concerns form responses and was not tested.",
    "format": "No downloaded page file. HTML was inspected in the editor; it was not captured as a local export.",
    "reimport": "Pasting code back into the editor was not tested.",
    "cancellation": "Cancellation, expiry and account deletion were not tested. The control date, where recorded, is planning only."
   },
   "not_tested": [
    "Full signup screen count and first-result setup speed.",
    "Actual cancellation, expiry and deletion.",
    "All kit fields that were not entered.",
    "Application reimport or restoration."
   ],
   "available_fields": [
    "Both supplied section headings and prompt text appear literally on the page, including accents and quotation marks. The code editor also shows that text."
   ],
   "not_offered": [],
   "note": "A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product.",
   "evidence_url": "https://aibuildermarketplace.com/b2b/unbounce-review/#exit-test"
  },
  "facts": {
   "trial_requires_card": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://aibuildermarketplace.com/b2b/unbounce-review/#hands-on"
   },
   "trial_duration_confirmed": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://aibuildermarketplace.com/b2b/unbounce-review/#hands-on"
   },
   "export_file_inspected": {
    "value": false,
    "basis": "Built an unpublished AI landing page using the same two-section test prompt as the Pagecloud session. A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://aibuildermarketplace.com/b2b/unbounce-review/#exit-test"
   },
   "export_reimport_tested": {
    "value": false,
    "basis": "Built an unpublished AI landing page using the same two-section test prompt as the Pagecloud session. A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://aibuildermarketplace.com/b2b/unbounce-review/#exit-test"
   },
   "export_direct_download": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://aibuildermarketplace.com/b2b/unbounce-review/#hands-on"
   },
   "marketing_emails_14d": {
    "value": "not_tested",
    "basis": "No complete unambiguous 14-day inbox observation available.",
    "observed_on": "2026-11-13",
    "evidence_url": null
   }
  }
 },
 "task_evidence": {
  "structured_checks": [],
  "sessions": [
   {
    "source": "session",
    "product_name": "Unbounce",
    "product_id": "unbounce",
    "run_date": "2026-10-30",
    "session_type": "hands_on",
    "what": "Tested by our team on 30 October 2026 on the free trial: Daan created the account and our AI assistant ran the test in Daan's browser. We asked the AI builder for a one-page site with two sections of our test text, saved it unpublished and looked for a way to export the page.",
    "findings": [
     "The account opened on a 'Premium Free Trial': 14 days on the top plan, with no card asked. A profile form (company, industry, size, experience) comes first.",
     "The AI builder took our exact headings and text, accents and quotes included, and said so in its summary. It took about 30 seconds. We gave Pagecloud the same prompt the same day, and its AI builder left our text out.",
     "The page stays unpublished until you click Publish, but its code already carries a 'robots: index, follow' tag.",
     "We found no page export. 'Edit Code' shows the full HTML and CSS of the page, which you can copy out, but there is no download.",
     "The trial counter in the app said '13 days left' on the signup day, with a traffic meter of 0/500 visitors."
    ],
    "not_tested": [
     "Publishing and a custom domain",
     "Forms and leads",
     "Paid plans and checkout",
     "Contacting support"
    ],
    "report": null,
    "disclosure": null,
    "evidence_status": null,
    "result": "reported",
    "note": "Findings as written up after the session; no pass/fail per task was scored.",
    "claim_checks": [
     {
      "claim": "Start building for free",
      "claim_source": "https://unbounce.com/pricing/",
      "claim_read_on": "2026-10-30",
      "observed": "Building succeeded without a card. Setup explicitly calls the offer Premium Free Trial on the top plan for fourteen days; the page list later shows thirteen days left.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/unbounce-review/#claim-vs-measured"
      },
      "plan": "Premium Free Trial; top plan, 14 days",
      "comparability": "The free-building claim is compared with the observed Premium Free Trial on the top plan, rather than an ongoing free subscription.",
      "status": "confirmed",
      "buying_consequence": "Free building is a time-limited top-plan trial rather than evidence of an ongoing free plan.",
      "buyer_direction": null,
      "claim_changed_on": null
     },
     {
      "claim": "Start building for free",
      "claim_source": "https://unbounce.com/pricing/",
      "claim_read_on": "2026-10-30",
      "observed": "No checkout opened. The plan overview or free editing route does not establish a tax-inclusive payable total.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/unbounce-review/#claim-vs-measured"
      },
      "plan": "Premium Free Trial; top plan, 14 days",
      "comparability": "Unbounce Buy Now was not followed; the top-plan trial banner supplies no tax-inclusive checkout amount.",
      "status": "not_testable",
      "buying_consequence": "Final currency, tax, term, seats, fees and payment total remain unverified.",
      "buyer_direction": null,
      "claim_changed_on": null
     },
     {
      "claim": "no credit card needed!",
      "claim_source": "https://app.unbounce.com/signup/trial_2027",
      "claim_read_on": "2026-10-30",
      "observed": "No card was entered during the observed post-signup route. Daan handled signup; its individual screens were not counted.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/unbounce-review/#claim-vs-measured"
      },
      "plan": "Premium Free Trial; top plan, 14 days",
      "comparability": "The no-card statement covers the recorded profile and building route; Daan’s uncounted signup screens remain outside the measurement.",
      "status": "confirmed",
      "buying_consequence": "The observed route proceeded without card entry; billing later remains untested.",
      "buyer_direction": null,
      "claim_changed_on": null
     },
     {
      "claim": "The accented characters (ë, è, é) and the quotes are exactly as you wrote them.",
      "claim_source": "https://app.unbounce.com/",
      "claim_read_on": "2026-10-30",
      "observed": "Both prompted headings and accompanying text appear literally in the editor and its HTML, including accents and quotes.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/unbounce-review/#claim-vs-measured"
      },
      "plan": "Premium Free Trial; top plan, 14 days",
      "comparability": "This checks only the two supplied headings and their prompt text against the generated page and Edit Code; omitted kit fields are outside scope.",
      "status": "confirmed",
      "buying_consequence": "The supplied prompt text required no observed correction; this is not a ranking or a full-kit preservation test.",
      "buyer_direction": null,
      "claim_changed_on": null
     }
    ],
    "claim_checks_note": "A vendor claim (quoted, with source and read date) set against what we observed in this session on the plan stated. status is confirmed, contradicted, not_comparable, not_testable or out_of_date; it is not a score of the product.",
    "exit_test": {
     "run_date": "2026-10-30",
     "what": "Built an unpublished AI landing page using the same two-section test prompt as the Pagecloud session.",
     "first_import": null,
     "file_inspected": false,
     "reimport_tested": false,
     "awkward": "The prompt used a subset of the kit text, without its second lines or images. The Premium Free Trial grants access to the top plan. The page remains Unpublished; its code contains meta robots index,follow. This code value does not establish public accessibility or actual indexing. In the recorded Pagecloud session, the same prompt produced a page without the supplied headings and text; this compares those two outputs and is not a product ranking.",
     "friction": {
      "export_route": "Page menu and Overview offered no page file download in the inspected UI. Editor > Edit Code exposes the complete HTML and CSS for copying. Download Leads concerns form responses and was not tested.",
      "format": "No downloaded page file. HTML was inspected in the editor; it was not captured as a local export.",
      "reimport": "Pasting code back into the editor was not tested.",
      "cancellation": "Cancellation, expiry and account deletion were not tested. The control date, where recorded, is planning only."
     },
     "not_tested": [
      "Full signup screen count and first-result setup speed.",
      "Actual cancellation, expiry and deletion.",
      "All kit fields that were not entered.",
      "Application reimport or restoration."
     ],
     "available_fields": [
      "Both supplied section headings and prompt text appear literally on the page, including accents and quotation marks. The code editor also shows that text."
     ],
     "not_offered": [],
     "note": "A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product."
    },
    "in_catalog": true
   }
  ]
 },
 "open_questions": [
  {
   "question_id": "unbounce:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "unbounce:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "unbounce:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "unbounce:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}