{
 "schema_version": "1.0",
 "id": "thryv",
 "name": "Thryv",
 "research_status": "researched",
 "vendor_domain": "thryv.com",
 "category": "Business Operations",
 "task": "Sales outreach, leads & CRM",
 "summary": "All-in-one platform for small service businesses: CRM, scheduling, invoicing, reviews and marketing.",
 "best_for": "small service businesses — trades, salons, clinics — that currently run on a diary, a spreadsheet and a separate invoicing tool, and would genuinely retire all three",
 "skip_if": "you already have a CRM you like, because this is an all-in-one and its value is the bundle; buying it alongside what you have is paying twice for the overlap",
 "honest_knock": "Two published tiers, $85 and $340, and nothing between them. That makes the decision unusually blunt: not which plan fits, but whether a fourfold step is worth taking all at once. And price the commitment from what the page actually says, which is less than you would like — it prints both annual figures per month, states only that the year saves 15%, and never says whether the term is charged up front. Before that call, list which of the bundled parts you would otherwise buy separately: Thryv's case rests on replacing four or five tools, and if you only want two of them the arithmetic usually favours keeping them. Worth knowing too that the Boosts services, the part sold hardest, cannot be attached to Starter at all.",
 "pricing": {
  "status": "public",
  "entry_price": "$99",
  "entry_price_terms": "a month, or $85 a month billed annually",
  "from_price_usd_month": 99.0,
  "plans": [
   {
    "name": "Starter",
    "price": "$99/month (Monthly); $85/month (Annual, 'Save 15%')",
    "includes": "Free trial offered; Boosts add-ons not available per FAQ"
   },
   {
    "name": "Signature",
    "price": "$399/month (Monthly); $340/month (Annual, 'Save 15%')",
    "includes": "Free trial offered; Boosts add-ons can be added per FAQ"
   },
   {
    "name": "Custom",
    "price": "no published price",
    "includes": "Tailored pricing and solutions, sold via Talk to Sales"
   }
  ],
  "plans_source": "summarised from pricing.notes; every plan name and amount appears verbatim in those notes",
  "notes": "(read 2026-09-19 on thryv.com/pricing in a real browser with the billing toggle switched both ways; the page refuses plain HTTP clients with a 403) Two published tiers and a quote-only third. The toggle opens on Monthly, where Starter is $99 a month and Signature $399. Switching to Annual, marked 'Save 15%', takes them to $85 and $340 — both still printed per month. The page prints no yearly total and does not say whether the annual term is charged up front, so any four-figure annual figure, including the $4,068 this review used to quote, is arithmetic rather than a published price. The third tier is Custom, 'Tailored pricing and solutions', sold through Talk to Sales; the Amplify name this dossier carried is no longer on the page. Both paid tiers offer a free trial. Alongside the plans sit four done-for-you services — Ads, Brand, Search and Social Boosts — none of them priced on the page, and the FAQ states they can be added to Signature and Custom plans only, not to Starter.",
  "verified_at": "2026-09-19",
  "source_url": null,
  "schema_offer": null,
  "source_quotes": null,
  "recent_change": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [],
 "compare_with": {
  "name": "Jobber or HoneyBook",
  "why": "the direct small-service-business peers — compare on which of your existing tools each one actually replaces, not on the feature count"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/thryv.json",
  "review": "https://aibuildermarketplace.com/b2b/thryv-review/",
  "marketplace": "https://aibuildermarketplace.com/marketplace/thryv/",
  "vendor_site": "https://thryv.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://partner.thryv.com/fgli7iwxiv3p",
  "affiliate": false,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "verification": {
  "price": "read",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "status_page": null,
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "thryv:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "thryv:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "thryv:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "thryv:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_checked",
   "detail": "We could not read the vendor's pages as plain HTML.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 },
 "task_scope": {
  "scope": "crm",
  "label": "CRM (contacts, deals and pipeline)",
  "why": "All-in-one platform for small service businesses: CRM, scheduling, invoicing, reviews and marketing.",
  "source": "our dossier",
  "phrases": [
   "crm",
   "a crm",
   "sales crm",
   "simple crm",
   "small business crm",
   "customer relationship management",
   "pipeline management",
   "track deals",
   "manage deals",
   "contact management"
  ]
 }
}