{
 "schema_version": "1.0",
 "id": "tapform",
 "name": "Tapform",
 "research_status": "researched",
 "vendor_domain": "tapform.com",
 "category": "Growth & Revenue",
 "task": "SEO, content & landing pages",
 "summary": "No-code builder for multi-step lead capture forms, quizzes and popups that you embed on any website, with lead notifications, tracking pixels and CRM integrations; a small free plan and an unlimited plan for agencies and growing sites.",
 "best_for": "small businesses, solo marketers and agencies that want multi-step lead capture forms on any website for a few dollars a month, without a developer",
 "skip_if": "you need more than a form, such as call tracking, a full CRM or detailed attribution; or your site already has a form builder that captures and routes leads well enough",
 "honest_knock": "The free plan stops at 5 leads a month on one form, so it is a trial in all but name. The yearly price on the pricing page does not add up: it shows $29.99 'per month, billed yearly' against $4.99 a month on monthly billing. And according to the terms the trial turns into a paid plan unless you cancel, while the pricing page suggests you simply drop back to Free.",
 "pricing": {
  "status": "public",
  "entry_price": "$4.99",
  "entry_price_terms": "Unlimited · billed monthly",
  "from_price_usd_month": 4.99,
  "plans": null,
  "plans_source": null,
  "notes": "(read 2026-10-18 in a browser on tapform.com/pricing in the monthly and yearly view; the page shows $ without naming a currency) Two plans. Free is $0.00 a month: 5 leads a month, 1 form, 1 workspace, 1 user, 100 MB of storage, 15+ templates, the embed code and email lead notifications. Unlimited is $4.99 a month billed monthly: unlimited leads, forms, workspaces, team members, domains and storage. Switching the toggle to Yearly, which carries a 'Save 50%' badge, shows Unlimited as $29.99 'per month, billed yearly' next to a struck-through $4.99; that does not add up as a saving and the page gives no yearly invoice total, so we do not quote a yearly price. New accounts get a 14-day trial with full access to the plan's features. The pricing page says that when it ends you choose a plan or continue on Free; the terms say you are charged automatically unless you cancel. The terms allow a refund request within 14 calendar days of the first subscription purchase, processed through LemonSqueezy.",
  "verified_at": "2026-10-18",
  "source_url": "https://tapform.com/pricing"
 },
 "free_plan": true,
 "free_plan_evidence": "Free is $0.00 a month: 5 leads a month, 1 form, 1 workspace, 1 user, 100 MB of storage, 15+ templates, the embed code and email lead notifications.",
 "cost_traps": [],
 "compare_with": {
  "name": "Deftform",
  "why": "Deftform is in our dossiers too and is also a no-code form builder sold cheaply: when we read it on 14 October 2026 it was €4 per form pre-paid in packs of five, €25 a month for Complete with unlimited forms, or €189 once for a lifetime licence, all excluding VAT. Tapform costs less per month at $4.99 for Unlimited and is built around lead capture, with multi-step forms, popups and tracking pixels for ad platforms on its feature list. Deftform is the more general form tool and the one with a one-off price."
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/tapform.json",
  "review": "https://marketingandsalessoftware.com/tapform-review.html",
  "marketplace": null,
  "vendor_site": "https://tapform.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://tapform.com?aff=6NyDVn",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "tapform:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "tapform:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "tapform:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "tapform:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_checked",
   "detail": "We could not read the vendor's pages as plain HTML.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}